Question 1

Which countries lead Management and Marketing Education research?

Accepted Answer

By volume, the United States and India publish the most (686 and 160 works in 2022-now).

Question 2

Which institutions lead Management and Marketing Education research?

Accepted Answer

By volume in 2022-now, Vienna University of Economics and Business publishes the most Management and Marketing Education research, followed by Pennsylvania State University and Indiana University.

Question 3

Who are the leading researchers in Management and Marketing Education?

Accepted Answer

The most-cited researchers publishing on Management and Marketing Education include Marko Sarstedt, Joseph F. Hair and Richard P. Bagozzi.

Question 4

Where is Management and Marketing Education research done?

Accepted Answer

The largest centres of Management and Marketing Education research in 2022-now are London (United Kingdom), Melbourne (Australia), New York (United States) and Sydney (Australia).

Question 5

Where is the best place to study Management and Marketing Education?

Accepted Answer

Among universities, judged by research, Vienna University of Economics and Business and Pennsylvania State University score highest, combining citation excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

Question 6

Is Management and Marketing Education research growing?

Accepted Answer

Output in 2022-2025 was 8% lower than in 2018-2021, peaking in 2011.

Question 7

What are the most cited papers in Management and Marketing Education?

Accepted Answer

The most cited paper in Management and Marketing Education is "Evolving to a New Dominant Logic for Marketing" (Stephen Louis Vargo, Robert F. Lusch, 2003), with 14,646 citations. Next come "A Paradigm for Developing Better Measures of Marketing Constructs" (12,726) and "Market Orientation: The Construct, Research Propositions, and Managerial Implications" (7,354).