SCOTT B. MACKENZIE
SCOTT B. MACKENZIE publishes mostly in Organizational Behavior and Human Resource Management, Marketing and Strategy and Management, on topics such as Job Satisfaction and Organizational Behavior, Customer Service Quality and Loyalty and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #9,727 of 7,710,434 ranked researchers
- Rank in United States
- #3,334 of 1,627,098
- Works
- 236
- Citations
- 147k
- Citations per work
- 624.0
What does SCOTT B. MACKENZIE research?
SCOTT B. MACKENZIE's work is mostly in Business, Management and Accounting (48%), Psychology (12%), Social Sciences (5%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences15565.5%
- Business, Management and Accounting11348.0%
- Psychology2912.2%
- Social Sciences135.3%
- Everything else8134.5%
- 1Organizational Behavior and Human Resource Management30% of their works
- 2Marketing10% of their works
- 3Strategy and Management8% of their works
- 4Social Psychology7% of their works
- 5Sociology and Political Science5% of their works
- 6Applied Psychology5% of their works
Research topics
- Job Satisfaction and Organizational Behavior
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Organizational Leadership and Management Strategies
- Behavioral Health and Interventions
- Digital Marketing and Social Media
- Consumer Market Behavior and Pricing
- Corporate Social Responsibility Reporting
Which keywords describe SCOTT B. MACKENZIE's research?
The keywords of their largest research topics: Leadership, Organizational Behavior, Work Engagement, Customer Satisfaction, Perceived Value, Service Quality, Consumer Behavior and Brand Equity.
- Marketing Strategies
- Corporate Social Responsibility
- Electronic Word-of-Mouth
- Self-Regulation
- Organizational Culture
- Brand Equity
- Service Quality
- Customer Satisfaction
- Organizational Behavior
- Leadership
- Work Engagement
- Perceived Value
- Consumer Behavior
- Brand Trust
- Strategic Thinking
- Theory of Planned Behaviour
- Social Media
- Financial Performance
- Retail Economics
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Leadership522 topics
- Organizational Behavior401 topic
- Work Engagement401 topic
- Customer Satisfaction352 topics
- Perceived Value231 topic
- Service Quality231 topic
- Consumer Behavior212 topics
- Brand Equity151 topic
- Brand Trust151 topic
- Organizational Culture121 topic
- Strategic Thinking121 topic
- Self-Regulation91 topic
- Theory of Planned Behaviour91 topic
- Electronic Word-of-Mouth71 topic
- Social Media71 topic
- Corporate Social Responsibility61 topic
- Financial Performance61 topic
- Marketing Strategies61 topic
- Retail Economics61 topic
Where does SCOTT B. MACKENZIE work?
SCOTT B. MACKENZIE's main affiliation in the publication record is Indiana University, United States.
How many publications and citations does SCOTT B. MACKENZIE have?
OpenAlex counts 236 works and 147,272 citations for SCOTT B. MACKENZIE, an h-index of 58, ranking #9,727 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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