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Yong Zha

Yong Zha publishes mostly in Strategy and Management, Management Information Systems and Marketing, on topics such as Supply Chain and Inventory Management, Consumer Market Behavior and Pricing and Digital Platforms and Economics.

World rank
#1,567,962
of 1,633,909 ranked researchers
Rank in China
#175,685
of 187,979
Works
18
Citations
39
Citations per work
2.2

What does Yong Zha research?

Strategy and Management: 20.0%Management Information Systems: 14.3%Marketing: 14.3%Management Science and Operations Research: 11.4%other fields: 40.0%20%top field
Strategy and Management20.0%Management Information Systems14.3%Marketing14.3%Management Science and Operations Research11.4%other fields40.0%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Strategy and Management20% of their works
  2. 2Management Information Systems14% of their works
  3. 3Marketing14% of their works
  4. 4Management Science and Operations Research11% of their works
  5. 5Information Systems and Management6% of their works
  6. 6Organizational Behavior and Human Resource Management6% of their works

Research topics

Which keywords describe Yong Zha's research?

The keywords of their largest research topics: E-commerce, Information Sharing, Supply Chain Coordination, Marketing Strategies, Platform Competition, Retail Economics, Two-Sided Markets and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. E-commerce62 topics
  2. Information Sharing51 topic
  3. Supply Chain Coordination51 topic
  4. Marketing Strategies41 topic
  5. Platform Competition41 topic
  6. Retail Economics41 topic
  7. Two-Sided Markets41 topic
  8. Customer Satisfaction21 topic
  9. Data Envelopment Analysis21 topic
  10. Efficiency Measurement21 topic
  11. Electronic Word-of-Mouth21 topic
  12. Information Systems21 topic
  13. Service Quality21 topic
  14. Social Media21 topic
  15. Technology Acceptance Model21 topic
  16. Aggregate Production Planning11 topic
  17. Fuzzy Goal Programming11 topic

Where does Yong Zha work?

Yong Zha's main affiliation in the publication record is University of Science and Technology of China, China.

How many publications and citations does Yong Zha have?

Science Explorer counts 18 works and 39 citations for Yong Zha, ranking #1,567,962 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Yong Zha

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