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Researcher · Korea University · South Korea

Yongjun Sung

Yongjun Sung publishes mostly in Sociology and Political Science, Marketing and Transportation, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

World rank
#235,263
of 1,633,909 ranked researchers
Rank in South Korea
#2,051
of 38,381
Works
48
Citations
238
Citations per work
5.0

What does Yongjun Sung research?

Sociology and Political Science: 21.9%Marketing: 12.5%Transportation: 7.8%Organizational Behavior and Human Resource Management: 6.3%other fields: 51.5%22%top field
Sociology and Political Science21.9%Marketing12.5%Transportation7.8%Organizational Behavior and Human Resource Management6.3%other fields51.5%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Sociology and Political Science22% of their works
  2. 2Marketing12% of their works
  3. 3Transportation8% of their works
  4. 4Organizational Behavior and Human Resource Management6% of their works
  5. 5Aerospace Engineering5% of their works
  6. 6Applied Psychology5% of their works

Research topics

Which keywords describe Yongjun Sung's research?

The keywords of their largest research topics: Social Media, Brand Trust, Consumer Behavior, Consumer Engagement, Electronic Word-of-Mouth, Addiction, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Social Media102 topics
  2. Brand Trust61 topic
  3. Consumer Behavior61 topic
  4. Consumer Engagement61 topic
  5. Electronic Word-of-Mouth61 topic
  6. Addiction41 topic
  7. Customer Satisfaction41 topic
  8. Service Quality41 topic
  9. Well-being41 topic
  10. Air Force31 topic
  11. Culture31 topic
  12. Islam31 topic
  13. Modernization31 topic
  14. Narrative Persuasion31 topic
  15. Self-Regulation31 topic
  16. Theory of Planned Behaviour31 topic
  17. Transportation31 topic

Where does Yongjun Sung work?

Yongjun Sung's main affiliation in the publication record is Korea University, South Korea.

How many publications and citations does Yongjun Sung have?

Science Explorer counts 48 works and 238 citations for Yongjun Sung, ranking #235,263 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.