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Subfield · Marketing · Hong Kong

Marketing research in Hong Kong

Hong Kong Polytechnic University ranks first in Hong Kong for Marketing research in 2022–2025 (#1 worldwide), followed by University of Hong Kong.

Hong Kong's world rank
#21
of 56 countries, 2022–2025
Works, 2022–2025
487
Top-10% rate
40.8%
Ranked institutions
2

Research strength only: this says nothing about teaching, admissions or cost.

What is the best university for Marketing in Hong Kong?

#InstitutionWorld rankScoreTop-10% rateWorks
1Hong Kong Polytechnic UniversityHong Kong #1100.050.8%187
2University of Hong KongPok Fu Lam #5625.638.7%78

Institutions in Hong Kong above the floor of 40 fractional works in Marketing, ordered by their worldwide rank on research quality, 2022–2025.

Who are the top Marketing researchers in Hong Kong?

Hai Yang, Tsan‐Ming Choi and Kee‐hung Lai rank highest among researchers based in Hong Kong.

  1. 1Hai Yang#17,543 worldwide overall1.5k citations · 8 works
  2. 2Tsan‐Ming Choi#17,802 worldwide overall1.5k citations · 19 works
  3. 3Kee‐hung Lai#25,713 worldwide overall968 citations · 11 works
  4. 4Eric W.T. Ngai#28,101 worldwide overall942 citations · 7 works
  5. 5Rob Law#45,933 worldwide overall1.9k citations · 35 works
  6. 6Seongseop Kim#59,087 worldwide overall844 citations · 14 works
  7. 7Ping Ji#64,870 worldwide overall706 citations · 5 works
  8. 8George Q. Huang#70,710 worldwide overall1.2k citations · 6 works
  9. 9Cathy H.C. Hsu#80,909 worldwide overall478 citations · 9 works
  10. 10Christina W.Y. Wong#96,159 worldwide overall344 citations · 8 works
  11. 11T.C.E. Cheng#110,173 worldwide overall2k citations · 30 works
  12. 12Xiaoquan Zhang#130,997 worldwide overall483 citations · 6 works
  13. 13David K. Tse#135,040 worldwide overall393 citations · 5 works
  14. 14Qian Zhang#136,054 worldwide overall1.2k citations · 6 works
  15. 15Jintao Ke#193,648 worldwide overall313 citations · 5 works

How Hong Kong compares with other countries in Marketing