Subfield · Marketing
Top Countries in Marketing Research
China ranks first in 2022–2025, out of 56 ranked countries.
Composite score: field-normalised excellence, output and total citations weighted 50 / 30 / 20, each as a percentile so no single heavy-tailed measure dominates. Floor: 100 fractional works in this field.
Ranked by research quality, 2022–2025
| # | Country | Score | Top-10% rate | Works | Citations | All time |
|---|---|---|---|---|---|---|
| 1 | China | 100.0 | 39.8% | 10k | 117k | #2 |
| 2 | India | 82.8 | 23.1% | 6.6k | 35k | #4 |
| 3 | United States | 72.7 | 22.5% | 8.2k | 51k | #1 |
| 4 | United Kingdom | 65.6 | 34.7% | 2.7k | 28k | #3 |
| 5 | Italy | 60.0 | 36.1% | 2k | 21k | #7 |
| 6 | Australia | 55.5 | 38.2% | 1.4k | 16k | #5 |
| 7 | Malaysia | 51.7 | 26.3% | 2k | 14k | #13 |
| 8 | Indonesia | 48.3 | 5.0% | 24k | 27k | #18 |
| 9 | Spain | 45.4 | 38.2% | 1.5k | 15k | #8 |
| 10 | South Korea | 42.8 | 33.2% | 1.5k | 13k | #11 |
| 11 | Germany | 40.4 | 25.5% | 2.3k | 15k | #6 |
| 12 | Pakistan | 38.3 | 28.3% | 1.1k | 11k | #22 |
| 13 | France | 36.3 | 24.4% | 1.4k | 9.9k | #12 |
| 14 | Portugal | 34.4 | 36.3% | 945 | 8.2k | #19 |
| 15 | Vietnam | 32.7 | 35.1% | 829 | 6.5k | #29 |
| 16 | Türkiye | 31.1 | 15.8% | 2.3k | 8.4k | #20 |
| 17 | Saudi Arabia | 29.6 | 45.1% | 523 | 6.1k | #31 |
| 18 | Canada | 28.2 | 28.6% | 964 | 7.2k | #9 |
| 19 | Netherlands | 26.9 | 37.9% | 669 | 7.3k | #10 |
| 20 | Taiwan | 25.6 | 34.4% | 821 | 7.3k | #14 |
| 21 | Hong Kong | 24.4 | 40.8% | 487 | 5.6k | #17 |
| 22 | ?? | 23.2 | 14.9% | 1.3k | 4.9k | #37 |
| 23 | Finland | 22.1 | 40.0% | 443 | 5.9k | #16 |
| 24 | Poland | 21.0 | 20.2% | 1.1k | 5.8k | #30 |
| 25 | Bangladesh | 20.0 | 33.9% | 454 | 3.8k | #38 |
| 26 | Thailand | 19.1 | 25.7% | 661 | 4.2k | #33 |
| 27 | Jordan | 18.1 | 43.4% | 201 | 2.3k | #43 |
| 28 | Brazil | 17.2 | 14.3% | 1.6k | 6.4k | #24 |
| 29 | Macau | 16.3 | 47.1% | 265 | 2.9k | #41 |
| 30 | Greece | 15.5 | 39.1% | 392 | 3.2k | #32 |
| 31 | Sweden | 14.7 | 41.4% | 474 | 5.2k | #15 |
| 32 | Egypt | 13.9 | 26.5% | 401 | 2.8k | #46 |
| 33 | Iran | 13.1 | 22.8% | 572 | 3.4k | #34 |
| 34 | South Africa | 12.4 | 24.4% | 580 | 3.5k | #35 |
| 35 | Norway | 11.7 | 36.1% | 322 | 3.7k | #26 |
| 36 | United Arab Emirates | 11.0 | 35.8% | 313 | 2.9k | #40 |
| 37 | Romania | 10.3 | 26.5% | 492 | 3.1k | #44 |
| 38 | Switzerland | 9.6 | 25.1% | 404 | 3.6k | #21 |
| 39 | Austria | 9.0 | 34.0% | 322 | 2.9k | #28 |
| 40 | Denmark | 8.4 | 30.6% | 328 | 2.7k | #23 |
| 41 | Japan | 7.7 | 15.4% | 980 | 3.4k | #36 |
| 42 | New Zealand | 7.1 | 40.1% | 220 | 2.6k | #25 |
| 43 | Belgium | 6.6 | 32.7% | 287 | 2.3k | #27 |
| 44 | Hungary | 6.0 | 24.5% | 320 | 1.9k | #48 |
| 45 | Singapore | 5.4 | 34.2% | 228 | 2.2k | #39 |
| 46 | Ghana | 4.9 | 33.9% | 250 | 1.7k | #49 |
| 47 | Morocco | 4.4 | 24.8% | 238 | 1.2k | #53 |
| 48 | Russia | 3.8 | 9.5% | 685 | 2k | #47 |
| 49 | Nigeria | 3.3 | 10.1% | 580 | 1.2k | #56 |
| 50 | Czechia | 2.8 | 21.5% | 265 | 1.2k | #52 |
| 51 | Philippines | 2.3 | 11.0% | 412 | 955 | #58 |
| 52 | Mexico | 1.8 | 15.8% | 361 | 1.4k | #50 |
| 53 | Peru | 136.8 | 22.2% | 220 | 1k | — |
| 54 | Colombia | 90.3 | 21.9% | 222 | 1.1k | #60 |
| 55 | Sri Lanka | 44.8 | 13.3% | 230 | 735 | #63 |
| 56 | Ukraine | 0.0 | 9.4% | 275 | 497 | #64 |
countries ranked worldwide in Marketing (56). rank on the composite score within the stated pool. The score track runs 0 to 100; the rate track carries no world mark, because the world rate differs by field.
How spread out this pool is
Every row above on one axis — one tick each, right is a higher score. A field where the top few are far clear of everyone and one that runs down evenly look identical as a table.
One bar per band of score, counting the rows on this page.
Ranked by volume, 2022–2025
- 1 Indonesia 24k works
- 2 China 10k works
- 3 United States 8.2k works
- 4 India 6.6k works
- 5 United Kingdom 2.7k works
- 6 Türkiye 2.3k works
- 7 Germany 2.3k works
- 8 Italy 2k works
- 9 Malaysia 2k works
- 10 Brazil 1.6k works
- 11 Spain 1.5k works
- 12 South Korea 1.5k works