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Subfield · Marketing

Top Marketing Researchers

Alex Pentland ranks first, out of 4,407 ranked researchers.

Composite score: field-normalised excellence, output and total citations weighted 50 / 30 / 20, each as a percentile so no single heavy-tailed measure dominates. Floor: 15 works, and an institution the snapshot can resolve.

The ranking

  1. 1 Alex Pentland United States · #100 worldwide 6k citations · 219 works
  2. 2 Marko Sarstedt Germany · #145 worldwide 11k citations · 117 works
  3. 3 Angus Deaton United States · #639 worldwide 3.4k citations · 105 works
  4. 4 Yogesh K. Dwivedi United Kingdom · #810 worldwide 3.2k citations · 172 works
  5. 5 Richard E. Petty United States · #851 worldwide 4.2k citations · 116 works
  6. 6 Russell W. Belk Canada · #1,068 worldwide 1.6k citations · 121 works
  7. 7 Christian M. Ringle Germany · #1,289 worldwide 11k citations · 82 works
  8. 8 Leonard L. Berry United States · #1,431 worldwide 7.5k citations · 80 works
  9. 9 Morris B. Holbrook United States · #1,889 worldwide 2.2k citations · 80 works
  10. 10 Dimitrios Buhalis United Kingdom · #1,916 worldwide 2k citations · 152 works
  11. 11 Richard P. Bagozzi United States · #2,132 worldwide 2.6k citations · 109 works
  12. 12 Moshe Ben‐Akiva United States · #2,168 worldwide 2.9k citations · 153 works
  13. 13 Susan T. Fiske United States · #2,195 worldwide 3k citations · 120 works
  14. 14 Philip Kotler United States · #2,480 worldwide 967 citations · 120 works
  15. 15 Peter C. Verhoef Netherlands · #2,528 worldwide 1.9k citations · 80 works
  16. 16 Joseph Sarkis United States · #2,619 worldwide 2.5k citations · 148 works
  17. 17 Jörg Henseler Netherlands · #2,913 worldwide 7.6k citations · 66 works
  18. 18 Linda Steg Netherlands · #2,948 worldwide 2.4k citations · 128 works
  19. 19 Norbert Schwarz United States · #3,034 worldwide 2.3k citations · 135 works
  20. 20 Paul Milgrom United States · #3,105 worldwide 2.3k citations · 70 works
  21. 21 Erik Brynjolfsson United States · #3,419 worldwide 1.7k citations · 72 works
  22. 22 Kannan Govindan Denmark · #3,518 worldwide 2.7k citations · 121 works
  23. 23 Carl Wittke United States · #3,809 worldwide 345 citations · 100 works
  24. 24 Samuel Fosso Wamba France · #3,959 worldwide 1.4k citations · 87 works
  25. 25 John Roberts Australia · #4,467 worldwide 1.3k citations · 90 works
  26. 26 Daniel McFadden United States · #4,733 worldwide 2.7k citations · 60 works
  27. 27 Doğan Gürsoy United States · #4,895 worldwide 1.2k citations · 68 works
  28. 28 John R. Hauser United States · #5,075 worldwide 1.5k citations · 108 works
  29. 29 Arthur M. Schlesinger United States · #5,196 worldwide 383 citations · 105 works
  30. 30 Joe F. Hair United States · #5,199 worldwide 4.1k citations · 57 works
  31. 31 Michael I. Jordan United States · #5,436 worldwide 4.8k citations · 288 works
  32. 32 Marijn Janssen Netherlands · #5,574 worldwide 1.6k citations · 171 works
  33. 33 George Serafeim United Kingdom · #5,714 worldwide 1.4k citations · 84 works
  34. 34 Paul Klemperer United Kingdom · #5,958 worldwide 2.1k citations · 56 works
  35. 35 Kevin Lane Keller United States · #6,326 worldwide 3.2k citations · 55 works
  36. 36 Vinit Parida Sweden · #6,512 worldwide 1.1k citations · 76 works
  37. 37 Dimitris Mourtzis Greece · #6,589 worldwide 1.4k citations · 83 works
  38. 38 David A. Aaker United States · #6,637 worldwide 786 citations · 67 works
  39. 39 Eric von Hippel United States · #6,710 worldwide 2.1k citations · 55 works
  40. 40 Joseph F. Hair United States · #7,128 worldwide 3.7k citations · 53 works
  41. 41 Robert F. Lusch United States · #7,235 worldwide 1.2k citations · 61 works
  42. 42 Mark D. Griffiths United Kingdom · #7,344 worldwide 3.3k citations · 412 works
  43. 43 Muzaffer Uysal United States · #7,404 worldwide 1.1k citations · 85 works
  44. 44 Charbel José Chiappetta Jabbour Brazil · #7,728 worldwide 1.3k citations · 72 works
  45. 45 Marika Tiggemann Australia · #7,847 worldwide 938 citations · 63 works
  46. 46 Robert A. Peterson United States · #7,945 worldwide 1k citations · 58 works
  47. 47 Éva Tardos United States · #8,517 worldwide 1.2k citations · 67 works
  48. 48 Alvin E. Roth United States · #8,543 worldwide 1.3k citations · 99 works
  49. 49 John A. Quelch Canada · #8,723 worldwide 475 citations · 104 works
  50. 50 Michael Rosemann Australia · #8,817 worldwide 936 citations · 117 works
  51. 51 Vijay Mahajan United States · #8,948 worldwide 1.1k citations · 52 works
  52. 52 Angappa Gunasekaran United States · #8,996 worldwide 1k citations · 65 works
  53. 53 Justin Paul Puerto Rico · #9,015 worldwide 1.4k citations · 56 works
  54. 54 A. Parasuraman United States · #9,920 worldwide 7.1k citations · 47 works
  55. 55 Μαριάννα Σιγάλα Greece · #10,270 worldwide 978 citations · 90 works
  56. 56 Anders Gustafsson Sweden · #10,343 worldwide 1.3k citations · 98 works
  57. 57 G. Tomas M. Hult United States · #10,378 worldwide 1.2k citations · 57 works
  58. 58 George P. Moschis United States · #10,712 worldwide 687 citations · 59 works
  59. 59 Siva Viswanathan United States · #10,918 worldwide 1.1k citations · 49 works
  60. 60 Ashutosh Tiwari United Kingdom · #11,025 worldwide 921 citations · 88 works
  61. 61 Adamantios Diamantopoulos Austria · #11,075 worldwide 1.7k citations · 48 works
  62. 62 Bertram Wyatt‐Brown United States · #11,130 worldwide 261 citations · 60 works
  63. 63 James A. Roberts United States · #11,291 worldwide 733 citations · 68 works
  64. 64 Jean‐Noël Kapferer France · #11,604 worldwide 402 citations · 76 works
  65. 65 Youngjin Yoo United States · #11,768 worldwide 911 citations · 65 works
  66. 66 Jan‐Benedict E.M. Steenkamp United States · #11,983 worldwide 1.2k citations · 51 works
  67. 67 Nancy Bocken United Kingdom · #11,995 worldwide 1.9k citations · 46 works
  68. 68 Rajkumar Roy United Kingdom · #12,104 worldwide 1k citations · 115 works
  69. 69 Fei–Yue Wang China · #12,170 worldwide 4.2k citations · 408 works
  70. 70 Carlos Flavián Spain · #12,211 worldwide 885 citations · 63 works
  71. 71 Dhruv Grewal United States · #12,683 worldwide 1.5k citations · 91 works
  72. 72 Werner Reinartz Germany · #12,709 worldwide 1.2k citations · 49 works
  73. 73 Choong‐Ki Lee South Korea · #12,911 worldwide 934 citations · 98 works
  74. 74 Gerald Zaltman United States · #12,933 worldwide 1.8k citations · 44 works
  75. 75 Thorsten Hennig‐Thurau Germany · #13,061 worldwide 1.4k citations · 46 works
  76. 76 Heesup Han South Korea · #13,175 worldwide 2.1k citations · 145 works
  77. 77 Rodrigo Lozano Netherlands · #13,255 worldwide 1.2k citations · 53 works
  78. 78 Sachin Kumar Mangla India · #13,282 worldwide 1.3k citations · 81 works
  79. 79 Jagdish N. Sheth United States · #13,386 worldwide 1k citations · 114 works
  80. 80 Kurt Matzler Austria · #13,860 worldwide 878 citations · 104 works
  81. 81 Bobby J. Calder United States · #14,125 worldwide 793 citations · 49 works
  82. 82 David S. Evans United Kingdom · #14,221 worldwide 1.2k citations · 170 works
  83. 83 Tim Roughgarden United States · #14,471 worldwide 1.3k citations · 108 works
  84. 84 Garry Wei‐Han Tan Malaysia · #14,654 worldwide 1.1k citations · 51 works
  85. 85 Michael A. Jones United States · #14,700 worldwide 703 citations · 70 works
  86. 86 Gerard J. Tellis United States · #14,797 worldwide 1.1k citations · 46 works
  87. 87 Robert P. Merges United States · #14,905 worldwide 401 citations · 48 works
  88. 88 Patrick Rey France · #15,105 worldwide 670 citations · 65 works
  89. 89 Stuart J. Barnes United Kingdom · #15,531 worldwide 1.1k citations · 74 works
  90. 90 Amit Bhatnagar Finland · #15,554 worldwide 1.1k citations · 88 works
  91. 91 Marcus Wagner France · #15,624 worldwide 828 citations · 69 works
  92. 92 A. Sanches‐Silva Portugal · #15,691 worldwide 892 citations · 116 works
  93. 93 Prasanta Kumar Dey United Kingdom · #15,833 worldwide 892 citations · 65 works
  94. 94 John F. Sherry United States · #16,128 worldwide 569 citations · 58 works
  95. 95 Roland T. Rust United States · #16,380 worldwide 992 citations · 43 works
  96. 96 Stefano Bresciani Italy · #16,782 worldwide 752 citations · 49 works
  97. 97 Alessandro Acquisti United States · #16,947 worldwide 859 citations · 43 works
  98. 98 Michael Waterson United Kingdom · #17,009 worldwide 654 citations · 76 works
  99. 99 Michael D. Johnson United States · #17,331 worldwide 1.6k citations · 41 works
  100. 100 Hai Yang Hong Kong · #17,543 worldwide 1.5k citations · 138 works

authors from the 6,000 highest-output in Marketing, re-ranked on the composite score. Author identities come from OpenAlex disambiguation and inherit its errors: a merged record can put one name over two people’s work, and a split one can halve a career. Every row links out to the OpenAlex record so the underlying claim is checkable, and anything that looks wrong can be reported from the row. That report files a correction against the bibliographic record for a human to review — it is not a removal or delisting request, and no such route exists yet.

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