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Subfield · Marketing

Top Marketing Researchers

Weng Marc Lim ranks first, followed by Heesup Han and Dhruv Grewal, out of 494,230 ranked researchers.

Field rank: how many more of the researcher's articles, reviews and conference papers in this field reached the world top 10% for their subfield and year than the 10% expected of anyone's. A paper in the top 10% adds 0.9 and any other takes 0.1 away, however highly cited, so many strong papers in the field outrank one famous paper, a long record of ordinary papers does not climb, and work in other fields does not count. A paper in two subfields counts half in each. A researcher with fewer papers in the Nature Index's selective journals than expected has the count lowered by the square root of that journal factor. Floor: 15 works, an institution the snapshot can resolve, and an article, review or conference paper in this field.

Marketing
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The ranking

  1. 1 Weng Marc Lim Australia · #78 worldwide overall 37.4 of 65 papers here in the top 10%
  2. 2 Heesup Han South Korea · #34,038 worldwide overall 68.5 of 143 papers here in the top 10%
  3. 3 Dhruv Grewal United States · #16,385 worldwide overall 42.2 of 96 papers here in the top 10%
  4. 4 Amandeep Dhir Norway · #8 worldwide overall 30.8 of 37 papers here in the top 10%
  5. 5 Nancy Bocken Netherlands · #490 worldwide overall 29.5 of 45 papers here in the top 10%
  6. 6 Justin Paul Puerto Rico · #306 worldwide overall 29.2 of 44 papers here in the top 10%
  7. 7 Charbel José Chiappetta Jabbour Brazil · #5,328 worldwide overall 29.5 of 66 papers here in the top 10%
  8. 8 Joseph Sarkis United States · #708 worldwide overall 27.3 of 49 papers here in the top 10%
  9. 9 Yogesh Kumar Dwivedi United Kingdom · #114 worldwide overall 26.3 of 48 papers here in the top 10%
  10. 10 Peter C. Verhoef Netherlands · #50,246 worldwide overall 26.7 of 73 papers here in the top 10%
  11. 11 Kannan Govindan Denmark · #15 worldwide overall 22.7 of 34 papers here in the top 10%
  12. 12 Stephen Louis Vargo United States · #8,047 worldwide overall 23.0 of 41 papers here in the top 10%
  13. 13 Stefan Schaltegger Germany · #65,378 worldwide overall 23.8 of 50 papers here in the top 10%
  14. 14 Linda D. Hollebeek Estonia · #3,288 worldwide overall 26.8 of 41 papers here in the top 10%
  15. 15 Kevin Lane Keller United States · #25,134 worldwide overall 22.2 of 42 papers here in the top 10%
  16. 16 Isabel Sánchez Spain · #26,714 worldwide overall 21.4 of 35 papers here in the top 10%
  17. 17 Kent B. Monroe United States · #46,340 worldwide overall 22.9 of 51 papers here in the top 10%
  18. 18 Vinit Parida Sweden · #8,383 worldwide overall 22.3 of 46 papers here in the top 10%
  19. 19 Rob Law China · #64,160 worldwide overall 35.3 of 116 papers here in the top 10%
  20. 20 Sachin Kumar Mangla India · #416 worldwide overall 19.3 of 23 papers here in the top 10%
  21. 21 V. Kumar United States · #8,063 worldwide overall 21.3 of 38 papers here in the top 10%
  22. 22 Scott A. Neslin United States · #34,668 worldwide overall 21.5 of 47 papers here in the top 10%
  23. 23 Jan‐Benedict E.M. Steenkamp United States · #7,852 worldwide overall 21.2 of 44 papers here in the top 10%
  24. 24 Qinghua Zhu China · #5,761 worldwide overall 20.0 of 32 papers here in the top 10%
  25. 25 Christian Grönroos Finland · #9,986 worldwide overall 21.0 of 38 papers here in the top 10%
  26. 26 Jagdish N. Sheth United States · #74,924 worldwide overall 22.7 of 69 papers here in the top 10%
  27. 27 Francesco Testa Italy · #7,958 worldwide overall 19.5 of 39 papers here in the top 10%
  28. 28 Anil Kumar United Kingdom · #81,812 worldwide overall 18.2 of 26 papers here in the top 10%
  29. 29 Keng‐Boon Ooi Malaysia · #311 worldwide overall 18.1 of 25 papers here in the top 10%
  30. 30 Ming‐Lang Tseng Taiwan · #3,104 worldwide overall 20.2 of 48 papers here in the top 10%
  31. 31 Sunil Luthra United Kingdom · #157 worldwide overall 17.5 of 25 papers here in the top 10%
  32. 32 John B. Thøgersen Denmark · #16,514 worldwide overall 18.5 of 37 papers here in the top 10%
  33. 33 Puneet Kaur Norway · #1,322 worldwide overall 16.7 of 19 papers here in the top 10%
  34. 34 Ana Beatriz Lopes de Sousa Jabbour Brazil · #5,541 worldwide overall 18.5 of 40 papers here in the top 10%
  35. 35 Tsan‐Ming Choi China · #178 worldwide overall 19.7 of 53 papers here in the top 10%
  36. 36 Fabio Iraldo Italy · #30,345 worldwide overall 18.5 of 42 papers here in the top 10%
  37. 37 Woo Gon Kim United States · #20,337 worldwide overall 18.8 of 40 papers here in the top 10%
  38. 38 Valarie A. Zeithaml United States · #17,010 worldwide overall 16.7 of 24 papers here in the top 10%
  39. 39 Jose Arturo Garza‐Reyes United Kingdom · #804 worldwide overall 16.8 of 26 papers here in the top 10%
  40. 40 Jun‐Hwa Cheah Malaysia · #9,872 worldwide overall 21.3 of 34 papers here in the top 10%
  41. 41 Nripendra Pratap Rana United Kingdom · #250 worldwide overall 17.0 of 29 papers here in the top 10%
  42. 42 Donald R. Lehmann United States · #42,174 worldwide overall 21.0 of 71 papers here in the top 10%
  43. 43 Richard P. Bagozzi United States · #8,857 worldwide overall 18.0 of 44 papers here in the top 10%
  44. 44 Sara Dolničar Australia · #27,955 worldwide overall 19.2 of 57 papers here in the top 10%
  45. 45 Adamantios Diamantopoulos Austria · #19,667 worldwide overall 17.0 of 35 papers here in the top 10%
  46. 46 Koen H. Pauwels United States · #43,477 worldwide overall 17.8 of 44 papers here in the top 10%
  47. 47 Kum Fai Yuen Singapore · #1,544 worldwide overall 17.3 of 40 papers here in the top 10%
  48. 48 Dimitrios Buhalis United Kingdom · #35,282 worldwide overall 24.3 of 54 papers here in the top 10%
  49. 49 Kee‐hung Lai China · #6,295 worldwide overall 16.2 of 29 papers here in the top 10%
  50. 49 Zillur Rahman India · #42,437 worldwide overall 17.3 of 40 papers here in the top 10%
  51. 51 Wayne D. Hoyer United States · #56,821 worldwide overall 17.7 of 45 papers here in the top 10%
  52. 52 Anitha Parasuraman United States · #41,944 worldwide overall 17.5 of 26 papers here in the top 10%
  53. 53 Eugene Cheng‐Xi Aw Malaysia · #10,796 worldwide overall 17.3 of 27 papers here in the top 10%
  54. 54 Michel Laroche Canada · #86,100 worldwide overall 18.2 of 53 papers here in the top 10%
  55. 55 Syed Abdul Rehman Khan China · #1,750 worldwide overall 14.8 of 20 papers here in the top 10%
  56. 56 Anna S. Mattila United States · #59,570 worldwide overall 25.5 of 103 papers here in the top 10%
  57. 57 Olivier Boiral Canada · #17,736 worldwide overall 16.2 of 35 papers here in the top 10%
  58. 58 Qingyu Zhang China · #51,920 worldwide overall 15.1 of 26 papers here in the top 10%
  59. 59 Gomaa Agag United Kingdom · #2,467 worldwide overall 14.3 of 18 papers here in the top 10%
  60. 60 Roland T. Rust United States · #23,987 worldwide overall 15.7 of 33 papers here in the top 10%
  61. 60 Robert F. Lusch United States · #71,270 worldwide overall 18.2 of 42 papers here in the top 10%
  62. 62 Ronald Earl Goldsmith United States · #57,951 worldwide overall 17.5 of 53 papers here in the top 10%
  63. 63 Fevzi Okumuş United States · #14,488 worldwide overall 15.3 of 32 papers here in the top 10%
  64. 64 Christian Homburg Germany · #93,584 worldwide overall 17.0 of 39 papers here in the top 10%
  65. 65 Linda Steg Netherlands · #10,066 worldwide overall 14.2 of 22 papers here in the top 10%
  66. 66 Seongseop Kim China · #25,608 worldwide overall 18.6 of 52 papers here in the top 10%
  67. 66 T.C.E. Cheng China · #26,446 worldwide overall 17.3 of 54 papers here in the top 10%
  68. 68 Sandra María Correia Loureiro Portugal · #171,588 worldwide overall 21.1 of 86 papers here in the top 10%
  69. 69 Marko Kohtamäki Finland · #19,421 worldwide overall 14.2 of 26 papers here in the top 10%
  70. 69 SooCheong Shawn Jang United States · #58,421 worldwide overall 18.0 of 51 papers here in the top 10%
  71. 71 Xavier Font United Kingdom · #23,745 worldwide overall 15.0 of 26 papers here in the top 10%
  72. 72 Rupert J. Baumgartner Austria · #27,332 worldwide overall 13.3 of 21 papers here in the top 10%
  73. 73 Raffaele Filieri France · #4,424 worldwide overall 13.8 of 26 papers here in the top 10%
  74. 74 Pradeep K. Chintagunta United States · #37,587 worldwide overall 17.2 of 60 papers here in the top 10%
  75. 75 Seoki Lee United States · #65,332 worldwide overall 14.8 of 36 papers here in the top 10%
  76. 76 Shanyong Wang Australia · #7,963 worldwide overall 13.2 of 20 papers here in the top 10%
  77. 77 Stefan A. Seuring Germany · #4,020 worldwide overall 13.2 of 20 papers here in the top 10%
  78. 78 Muhammad Faisal Irfan Pakistan · #968 worldwide overall 12.5 of 14 papers here in the top 10%
  79. 79 J. Jeffrey Inman United States · #83,303 worldwide overall 14.5 of 35 papers here in the top 10%
  80. 80 Ruth N. Bolton United States · #43,380 worldwide overall 13.8 of 29 papers here in the top 10%
  81. 81 Barbara E. Kahn United States · #85,250 worldwide overall 14.2 of 34 papers here in the top 10%
  82. 82 Mohammad Iranmanesh Malaysia · #458 worldwide overall 13.3 of 25 papers here in the top 10%
  83. 83 Anil Bilgihan United States · #9,221 worldwide overall 14.5 of 37 papers here in the top 10%
  84. 84 Christian M. Ringle Germany · #2,552 worldwide overall 12.5 of 19 papers here in the top 10%
  85. 85 Hengky Latan France · #6,984 worldwide overall 12.2 of 17 papers here in the top 10%
  86. 86 Garry Wei‐Han Tan Malaysia · #5,825 worldwide overall 14.7 of 28 papers here in the top 10%
  87. 87 Wim Verbeke Belgium · #69,196 worldwide overall 13.7 of 32 papers here in the top 10%
  88. 88 Xueqin Wang South Korea · #57,203 worldwide overall 13.4 of 30 papers here in the top 10%
  89. 89 Bernd H. Schmitt United States · #47,640 worldwide overall 13.6 of 32 papers here in the top 10%
  90. 90 Paul E. Green United States · #130,249 worldwide overall 13.7 of 33 papers here in the top 10%
  91. 91 Carlos Flavián Spain · #30,075 worldwide overall 13.2 of 29 papers here in the top 10%
  92. 92 Ko de Ruyter Netherlands · #27,092 worldwide overall 12.8 of 27 papers here in the top 10%
  93. 92 Leonard L. Berry United States · #86,738 worldwide overall 13.3 of 29 papers here in the top 10%
  94. 94 M.S. Balaji China · #16,070 worldwide overall 12.5 of 24 papers here in the top 10%
  95. 95 Ali Uyar France · #13,790 worldwide overall 12.6 of 26 papers here in the top 10%
  96. 96 Samuel Adomako United Kingdom · #4,037 worldwide overall 12.9 of 19 papers here in the top 10%
  97. 96 Eric J. Arnould Finland · #102,735 worldwide overall 13.6 of 36 papers here in the top 10%
  98. 98 Taiwen Feng China · #9,376 worldwide overall 12.7 of 28 papers here in the top 10%
  99. 98 Dalia Štreimikienė Lithuania · #21,194 worldwide overall 13.3 of 34 papers here in the top 10%
  100. 100 Christian Kowalkowski Sweden · #178,341 worldwide overall 16.5 of 58 papers here in the top 10%

ranked researchers with an article, review or conference paper in Marketing. Author identities come from OpenAlex disambiguation and inherit its errors: a merged record can put one name over two people’s work, and a split one can halve a career. Every row links out to the OpenAlex record so the underlying claim is checkable, and anything that looks wrong can be reported from the row. That report files a correction against the bibliographic record for a human to review, but it is not a removal or delisting request, and no such route exists yet.

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