Kevin Lane Keller
Kevin Lane Keller publishes mostly in Marketing, Strategy and Management and Sociology and Political Science, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Marketing and Advertising Strategies.
- World rank
- #6,326 of 1,633,909 ranked researchers
- Rank in United States
- #3,063 of 358,040
- Works
- 55
- Citations
- 3.2k
- Citations per work
- 58.3
What does Kevin Lane Keller research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing27% of their works
- 2Strategy and Management20% of their works
- 3Sociology and Political Science19% of their works
- 4Management of Technology and Innovation7% of their works
- 5Cognitive Neuroscience3% of their works
- 6Mechanical Engineering3% of their works
Research topics
Which keywords describe Kevin Lane Keller's research?
The keywords of their largest research topics: Brand Equity, Customer Relationship Management, Electronic Word-of-Mouth, Social Media, Brand Trust, Consumer Behavior, IMC and Integrated Marketing Communication.
- Marketing Education
- Digital Transformation
- Value Chains
- Financial Performance
- Coopetition
- Integrated Marketing Communication
- Consumer Behavior
- Social Media
- Customer Relationship Management
- Brand Equity
- Electronic Word-of-Mouth
- Brand Trust
- IMC
- Business Networks
- Corporate Reputation
- Information Technology
- Business Models
- Experiential Learning
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Brand Equity172 topics
- Customer Relationship Management172 topics
- Electronic Word-of-Mouth141 topic
- Social Media141 topic
- Brand Trust121 topic
- Consumer Behavior121 topic
- IMC51 topic
- Integrated Marketing Communication51 topic
- Business Networks31 topic
- Coopetition31 topic
- Corporate Reputation31 topic
- Financial Performance31 topic
- Information Technology31 topic
- Value Chains31 topic
- Business Models21 topic
- Digital Transformation21 topic
- Experiential Learning21 topic
- Marketing Education21 topic
Where does Kevin Lane Keller work?
Kevin Lane Keller's main affiliation in the publication record is Dartmouth College, United States.
How many publications and citations does Kevin Lane Keller have?
Science Explorer counts 55 works and 3,209 citations for Kevin Lane Keller, ranking #6,326 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.