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Researcher · Dartmouth College · United States

Kevin Lane Keller

Kevin Lane Keller publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Marketing and Advertising Strategies.

ORCID 0000-0001-5836-4315 OpenAlex
World rank
#13,049
of 7,710,434 ranked researchers
Rank in United States
#4,540
of 1,627,098
Works
226
Citations
55k
Citations per work
243.8
h-index
70
i10-index 124Top 0.2% in Marketing
Kevin Lane Keller

What does Kevin Lane Keller research?

Kevin Lane Keller's work is mostly in Business, Management and Accounting (58%), Social Sciences (16%).

Social Sciences: 165 works · 73.1% of their workBusiness, Management and Accounting: 130 works · 57.5% of their workMarketing: 77 works · 34.0% of their workStrategy and Management: 24 works · 10.6% of their workOrganizational Behavior and Human Resource Management: 12 works · 5.4% of their workManagement of Technology and Innovation: 11 works · 5.0% of their workTourism, Leisure and Hospitality Management: 6 works · 2.5% of their workSocial Sciences: 35 works · 15.6% of their workSociology and Political Science: 35 works · 15.6% of their workEverything else: 61 works · 26.9% of their workTHEIR WORKKevin Lane Keller226works
Social Sciences73%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting13057.5%
    2. Social Sciences3515.6%
  2. Everything else6126.9%
  1. 1Marketing34% of their works
  2. 2Sociology and Political Science16% of their works
  3. 3Strategy and Management11% of their works
  4. 4Organizational Behavior and Human Resource Management5% of their works
  5. 5Management of Technology and Innovation5% of their works
  6. 6Tourism, Leisure and Hospitality Management2% of their works

Research topics

Which keywords describe Kevin Lane Keller's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, Customer Relationship Management, Electronic Word-of-Mouth, Social Media and E-commerce.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 20 words, with their numbers
  1. Consumer Behavior1433 topics
  2. Brand Equity1372 topics
  3. Brand Community1031 topic
  4. Brand Trust1031 topic
  5. Customer Relationship Management852 topics
  6. Electronic Word-of-Mouth711 topic
  7. Social Media711 topic
  8. E-commerce402 topics
  9. IMC341 topic
  10. Integrated Marketing Communication341 topic
  11. Marketing Strategies281 topic
  12. Retail Economics281 topic
  13. Customer Satisfaction241 topic
  14. Service Quality241 topic
  15. Information Technology141 topic
  16. Value Chains141 topic
  17. Business Models121 topic
  18. Digital Transformation121 topic
  19. Wine Choice121 topic
  20. Wine Tourism121 topic

Where does Kevin Lane Keller work?

Kevin Lane Keller's main affiliation in the publication record is Dartmouth College, United States.

How many publications and citations does Kevin Lane Keller have?

OpenAlex counts 226 works and 55,097 citations for Kevin Lane Keller, an h-index of 70, ranking #13,049 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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