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Subfield · Marketing · Brazil

Marketing research in Brazil

Universidade de São Paulo ranks first in Brazil for Marketing research in 2022-now (#152 worldwide), followed by Universidade Federal de Santa Catarina.

Brazil's world rank
#26
of 53 countries, 2022-now
Works, 2022-now
1.6k
Top-10% rate
4.5%
Ranked institutions
2

Research strength only: this says nothing about teaching, admissions or cost.

What is the best university for Marketing in Brazil?

#InstitutionWorld rankScoreTop-10% rateWorks
1Universidade de São PauloSão Paulo #1528.15.7%98
2Universidade Federal de Santa CatarinaFlorianópolis #1963.43.4%64

Institutions in Brazil above the floor of 40 fractional works in Marketing, ordered by their worldwide rank on research quality, 2022-now.

Who are the top Marketing researchers in Brazil?

Charbel José Chiappetta Jabbour, Ana Beatriz Lopes de Sousa Jabbour and Janine Fleith de Medeiros rank highest among researchers based in Brazil, on their papers in Marketing that reached the world top 10%, beyond the 10% expected.

  1. 1Charbel José Chiappetta Jabbour#5,328 worldwide overall29.5 of 66 papers here in the top 10%
  2. 2Ana Beatriz Lopes de Sousa Jabbour#5,541 worldwide overall18.5 of 40 papers here in the top 10%
  3. 3Janine Fleith de Medeiros#367,784 worldwide overall6.5 of 20 papers here in the top 10%
  4. 4Alejandro Germán Frank#125,170 worldwide overall6.6 of 12 papers here in the top 10%
  5. 5Daniel Jugend#469,540 worldwide overall5.2 of 12 papers here in the top 10%
  6. 6Marly Monteiro de Carvalho#639,735 worldwide overall5.7 of 17 papers here in the top 10%
  7. 7Sandra Naomi Morioka#137,009 worldwide overall5.0 of 11 papers here in the top 10%
  8. 8José Luís Duarte Ribeiro#506,658 worldwide overall5.8 of 20 papers here in the top 10%
  9. 9Simone Sehnem#705,684 worldwide overall6.3 of 27 papers here in the top 10%
  10. 10Aldo Roberto Ometto#194,161 worldwide overall4.8 of 13 papers here in the top 10%
  11. 11Lucila Maria de Souza Campos#778,825 worldwide overall4.7 of 22 papers here in the top 10%
  12. 12Geraldo Cardoso de Oliveira Neto#1,426,722 worldwide overall3.8 of 15 papers here in the top 10%
  13. 13Paula De Camargo Fiorini#340,049 worldwide overall3.2 of 6 papers here in the top 10%
  14. 14Izabela Simon Rampasso#119,877 worldwide overall3.5 of 13 papers here in the top 10%
  15. 15Antônio Carlos de Francisco#849,692 worldwide overall3.0 of 8 papers here in the top 10%

Ranked among researchers based in Brazil on their work in Marketing alone: how many more of their papers here reached the world top 10% for their subfield and year than the 10% expected.

How Brazil compares with other countries in Marketing