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Subfield · Marketing · Brazil

Marketing research in Brazil

Universidade de São Paulo ranks first in Brazil for Marketing research in 2022–2025 (#87 worldwide), followed by Universidade Federal de Santa Catarina.

Brazil's world rank
#28
of 56 countries, 2022–2025
Works, 2022–2025
1.6k
Top-10% rate
14.3%
Ranked institutions
2

Research strength only: this says nothing about teaching, admissions or cost.

What is the best university for Marketing in Brazil?

#InstitutionWorld rankScoreTop-10% rateWorks
1Universidade de São PauloSão Paulo #8717.423.4%88
2Universidade Federal de Santa CatarinaFlorianópolis #12311.018.9%62

Institutions in Brazil above the floor of 40 fractional works in Marketing, ordered by their worldwide rank on research quality, 2022–2025.

Who are the top Marketing researchers in Brazil?

Charbel José Chiappetta Jabbour, Ana Beatriz Lopes de Sousa Jabbour and Marly Monteiro de Carvalho rank highest among researchers based in Brazil.

  1. 1Charbel José Chiappetta Jabbour#7,728 worldwide overall1.3k citations · 18 works
  2. 2Ana Beatriz Lopes de Sousa Jabbour#19,721 worldwide overall894 citations · 11 works
  3. 3Marly Monteiro de Carvalho#43,881 worldwide overall498 citations · 6 works
  4. 4Aldo Roberto Ometto#156,312 worldwide overall247 citations · 6 works
  5. 5José Luís Duarte Ribeiro#248,987 worldwide overall163 citations · 5 works
  6. 6Fernando de Oliveira Santini#286,506 worldwide overall178 citations · 12 works
  7. 7Renato J. Orsato#289,665 worldwide overall265 citations · 5 works
  8. 8Paulo Augusto Cauchick Miguel#350,719 worldwide overall114 citations · 5 works
  9. 9Wagner Júnior Ladeira#354,404 worldwide overall172 citations · 12 works
  10. 10Valter Afonso Vieira#368,677 worldwide overall148 citations · 10 works
  11. 11Rosires Deliza#394,234 worldwide overall211 citations · 7 works
  12. 12Henrique Rozenfeld#406,958 worldwide overall174 citations · 10 works
  13. 13Geraldo Cardoso de Oliveira Neto#623,578 worldwide overall84 citations · 6 works
  14. 14Miguel Afonso Sellitto#673,905 worldwide overall119 citations · 5 works
  15. 15Dirceu da Silva#762,624 worldwide overall69 citations · 6 works

How Brazil compares with other countries in Marketing