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Subfield · Marketing

Top Marketing Research Institutions

Hong Kong Polytechnic University ranks first in 2022–2025, out of 223 ranked institutions.

Composite score: field-normalised excellence, output and total citations weighted 50 / 30 / 20, each as a percentile so no single heavy-tailed measure dominates. Floor: 40 fractional works in this field.

Ranked by research quality, 2022–2025

#InstitutionScoreTop-10% rateWorksCitationsAll time
1 Hong Kong Polytechnic UniversityHong Kong · Hong Kong 100.0 50.8% 187 2.9k#1
2 Jiangsu UniversityChina · Zhenjiang 87.2 56.4% 82 1.6k#61
3 Symbiosis International UniversityIndia · Pune 79.7 27.3% 206 1.5k#99
4 Xi'an Jiaotong UniversityChina · Xi'an 74.4 48.3% 97 1.5k#79
5 University of Economics Ho Chi Minh CityVietnam · Ho Chi Minh City 70.2 49.4% 104 1.4k—
6 Hainan UniversityChina · Haikou 66.9 56.0% 77 1.1k—
7 Universiti Sains MalaysiaMalaysia · George Town 64.0 31.9% 134 1.1k#44
8 Xiamen UniversityChina · Xiamen 61.5 49.2% 84 1.4k—
9 Christ UniversityIndia · Bengaluru 59.4 26.2% 165 527—
10 Binus UniversityIndonesia · Jakarta 57.4 11.9% 539 1.2k—
11 Southwestern University of Finance and EconomicsChina · Chengdu 55.7 46.4% 78 1.5k—
12 Wuhan UniversityChina · Wuhan 54.0 48.8% 80 1.3k—
13 Sichuan UniversityChina · Chengdu 52.6 38.5% 114 1.2k—
14 University of Science and Technology of ChinaChina · Hefei 51.2 47.1% 92 1.5k#42
15 Zhejiang Gongshang UniversityChina · Hangzhou 49.9 50.0% 71 1.4k—
16 City University of MacauMacau · Macao 48.7 50.7% 78 852—
17 The University of QueenslandAustralia · Brisbane 47.6 43.7% 83 1k#15
18 Griffith UniversityAustralia · Brisbane 46.5 49.0% 71 1.3k#13
19 University of JohannesburgSouth Africa · Johannesburg 45.5 38.6% 98 1.1k—
20 University of Business and TechnologySaudi Arabia · Jeddah 44.6 52.8% 71 1k—
21 National University of MalaysiaMalaysia · Bangi 43.7 39.4% 93 878—
22 Renmin University of ChinaChina · Beijing 42.8 43.4% 98 1.2k—
23 Nankai UniversityChina · Tianjin 42.0 53.3% 74 928—
24 Central South UniversityChina · Changsha 41.2 50.3% 65 1.4k—
25 University of MacauMacau · Macao 40.5 55.6% 60 780—
26 Harbin Institute of TechnologyChina · Harbin 39.7 46.0% 92 1.1k—
27 Shandong UniversityChina · Jinan 39.0 49.7% 62 1k—
28 Lovely Professional UniversityIndia · Phagwāra 38.4 31.0% 101 487—
29 Macau University of Science and TechnologyMacau · Macao 37.7 39.2% 91 950—
30 University of TurinItaly · Turin 37.1 43.6% 70 1k—
31 University of Naples Federico IIItaly · Naples 36.5 46.5% 64 753—
32 Sapienza University of RomeItaly · Rome 35.9 34.3% 91 903#89
33 Kyung Hee UniversitySouth Korea · Seoul 35.3 53.5% 63 901#72
34 Zhongnan University of Economics and LawChina · Wuhan 34.8 50.9% 62 958—
35 Shenzhen UniversityChina · Shenzhen 34.2 48.4% 80 975—
36 Sun Yat-sen UniversityChina · Guangzhou 33.7 48.8% 73 956#75
37 Swinburne University of TechnologyAustralia · Melbourne 33.2 39.7% 67 1.2k#55
38 Universiti Putra MalaysiaMalaysia · Seri Kembangan 32.7 26.0% 136 1.1k—
39 Chongqing UniversityChina · Chongqing 32.2 47.9% 65 1k—
40 Politecnico di MilanoItaly · Milan 31.8 32.7% 104 1k#45
41 Hanyang UniversitySouth Korea · Seoul 31.3 36.2% 79 785—
42 Huazhong University of Science and TechnologyChina · Wuhan 30.9 52.6% 74 1.1k#96
43 University of IndonesiaIndonesia · Depok 30.4 12.8% 254 703—
44 Institute of Management TechnologyIndia · Ghaziabad 30.0 41.4% 75 961—
45 Shanghai UniversityChina · Shanghai 29.6 32.5% 97 840—
46 Zhejiang UniversityChina · Hangzhou 29.2 40.6% 82 996—
47 Chandigarh UniversityIndia · Mohali 28.8 22.7% 126 464—
48 RMIT UniversityAustralia · Melbourne 28.4 43.1% 63 793#92
49 South China University of TechnologyChina · Guangzhou 28.0 37.8% 80 931—
50 Tianjin UniversityChina · Tianjin 27.7 47.6% 62 856—
51 University of ManchesterUnited Kingdom · Manchester 27.3 35.1% 75 567#25
52 Shanghai Jiao Tong UniversityChina · Shanghai 26.9 40.7% 86 1.1k—
53 Southeast UniversityChina · Nanjing 26.6 41.8% 75 861—
54 Fudan UniversityChina · Shanghai 26.2 42.2% 64 881—
55 Pennsylvania State UniversityUnited States · State College 25.9 30.3% 92 787#5
56 University of Hong KongHong Kong · Pok Fu Lam 25.6 38.7% 78 812—
57 Universitat de ValènciaSpain · Valencia 25.2 36.3% 76 717#76
58 Amity UniversityIndia · Noida 24.9 29.9% 78 571—
59 University of BolognaItaly · Bologna 24.6 37.1% 77 653—
60 Universiti Teknologi MARAMalaysia · Shah Alam 24.3 12.8% 253 773—
61 Tsinghua UniversityChina · Beijing 24.0 31.8% 96 992—
62 Bucharest University of Economic StudiesRomania · Bucharest 23.7 29.2% 114 660—
63 Universitas Patria ArthaIndonesia · Makassar 23.4 2.9% 890 861—
64 University of DelhiIndia · New Delhi 23.1 26.6% 100 681—
65 Tongji UniversityChina · Shanghai 22.8 34.5% 87 945—
66 Telkom UniversityIndonesia · Bandung 22.5 8.5% 393 610—
67 Jinan UniversityChina · Guangzhou 22.2 41.0% 64 990—
68 University of MalayaMalaysia · Kuala Lumpur 22.0 36.6% 69 574—
69 Copenhagen Business SchoolDenmark · Copenhagen 21.7 30.4% 81 662#36
70 University of BrawijayaIndonesia · Malang 21.4 8.1% 335 550—
71 University of Technology MalaysiaMalaysia · Johor Bahru 21.2 30.5% 78 573—
72 Chitkara UniversityIndia · Chandigarh 20.9 35.8% 66 409—
73 Northern University of MalaysiaMalaysia · Jitra 20.7 26.6% 92 658—
74 Yonsei UniversitySouth Korea · Seoul 20.4 36.1% 65 692—
75 National Economics UniversityVietnam · Hanoi 20.2 40.6% 64 540—
76 National University of SingaporeSingapore · Singapore 19.9 36.1% 71 733#86
77 Shanghai University of Finance and EconomicsChina · Shanghai 19.7 38.3% 62 826—
78 Bandung Institute of TechnologyIndonesia · Bandung 19.4 7.3% 279 491—
79 University of AveiroPortugal · Aveiro 19.2 30.1% 69 418—
80 Wuhan University of TechnologyChina · Wuhan 19.0 34.5% 64 577—
81 Padjadjaran UniversityIndonesia · Bandung 18.7 10.9% 187 442—
82 Beijing Jiaotong UniversityChina · Beijing 18.5 22.8% 74 524—
83 Aarhus UniversityDenmark · Aarhus 18.3 29.3% 65 575#66
84 Universidade do PortoPortugal · Porto 18.1 33.9% 64 512—
85 Arizona State UniversityUnited States · Tempe 17.8 29.7% 60 426#19
86 Vellore Institute of Technology UniversityIndia · Vellore 17.6 20.7% 93 495—
87 Universidade de São PauloBrazil · São Paulo 17.4 23.4% 88 617—
88 Amrita Vishwa VidyapeethamIndia · Coimbatore 17.2 27.2% 66 328—
89 The University of SydneyAustralia · Sydney 17.0 29.1% 68 629#56
90 Universiti Malaysia KelantanMalaysia · Kota Bharu 16.8 24.7% 66 461—
91 The University of MelbourneAustralia · Melbourne 16.6 28.1% 64 460#67
92 University of FloridaUnited States · Gainesville 16.4 31.2% 61 537#17
93 University College LondonUnited Kingdom · London 16.2 29.1% 69 567—
94 Mercu Buana UniversityIndonesia · Jakarta 16.0 7.4% 265 472—
95 Airlangga UniversityIndonesia · Surabaya 15.8 14.5% 146 470—
96 Universitas Esa UnggulIndonesia · Jakarta 15.6 10.1% 199 370—
97 University of LeedsUnited Kingdom · Leeds 15.4 26.2% 65 509#48
98 UNSW SydneyAustralia · Sydney 15.2 31.4% 62 568#68
99 Purdue University West LafayetteUnited States · West Lafayette 15.0 32.3% 67 467#73
100 Multimedia UniversityMalaysia · Malacca 14.8 25.3% 73 427—

institutions ranked worldwide in Marketing (223). rank on the composite score within the stated pool. The score track runs 0 to 100; the rate track carries no world mark, because the world rate differs by field.

How spread out this pool is

Every row above on one axis — one tick each, right is a higher score. A field where the top few are far clear of everyone and one that runs down evenly look identical as a table.

15 – 19: 21 places19 – 23: 16 places23 – 28: 13 places28 – 32: 11 places32 – 36: 8 places36 – 40: 6 places40 – 45: 6 places45 – 49: 4 places49 – 53: 3 places53 – 57: 3 places57 – 62: 2 places62 – 66: 1 places66 – 70: 1 places70 – 74: 2 places74 – 79: 0 places79 – 83: 1 places83 – 87: 1 places87 – 91: 0 places91 – 96: 0 places96 – 100: 1 places15100

One bar per band of score, counting the rows on this page.

Ranked by volume, 2022–2025

  1. 1 Universitas Patria ArthaIndonesia 890 works
  2. 2 Binus UniversityIndonesia 539 works
  3. 3 University of Pembangunan Nasional Veteran Jawa TimurIndonesia 455 works
  4. 4 Telkom UniversityIndonesia 393 works
  5. 5 University of BrawijayaIndonesia 335 works
  6. 6 Universitas TrisaktiIndonesia 302 works
  7. 7 Tarumanagara UniversityIndonesia 293 works
  8. 8 Universitas Islam Negeri Sumatera UtaraIndonesia 279 works
  9. 9 Bandung Institute of TechnologyIndonesia 279 works
  10. 10 Universitas Muhammadiyah SidoarjoIndonesia 269 works
  11. 11 Mercu Buana UniversityIndonesia 265 works
  12. 12 Udayana UniversityIndonesia 261 works
  13. 13 University of IndonesiaIndonesia 254 works
  14. 14 Universitas Informatika dan Bisnis IndonesiaIndonesia 253 works
  15. 15 Universiti Teknologi MARAMalaysia 253 works

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