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Subfield · Marketing · China

Marketing research in China

Jiangsu University ranks first in China for Marketing research in 2022–2025 (#2 worldwide), followed by Xi'an Jiaotong University and Hainan University.

China's world rank
#1
of 56 countries, 2022–2025
Works, 2022–2025
10k
Top-10% rate
39.8%
Ranked institutions
32

Research strength only: this says nothing about teaching, admissions or cost.

What is the best university for Marketing in China?

#InstitutionWorld rankScoreTop-10% rateWorks
1Jiangsu UniversityZhenjiang #287.256.5%82
2Xi'an Jiaotong UniversityXi'an #474.448.3%97
3Hainan UniversityHaikou #666.956.0%77
4Xiamen UniversityXiamen #861.549.2%84
5Southwestern University of Finance and EconomicsChengdu #1155.746.4%78
6Wuhan UniversityWuhan #1254.048.8%80
7Sichuan UniversityChengdu #1352.638.5%114
8University of Science and Technology of ChinaHefei #1451.247.2%92
9Zhejiang Gongshang UniversityHangzhou #1549.950.0%71
10Renmin University of ChinaBeijing #2242.843.4%98
11Nankai UniversityTianjin #2342.053.3%74
12Central South UniversityChangsha #2441.250.3%65
13Harbin Institute of TechnologyHarbin #2639.746.0%92
14Shandong UniversityJinan #2739.049.6%62
15Zhongnan University of Economics and LawWuhan #3434.851.0%62
16Shenzhen UniversityShenzhen #3534.248.3%80
17Sun Yat-sen UniversityGuangzhou #3633.748.8%73
18Chongqing UniversityChongqing #3932.248.0%65
19Huazhong University of Science and TechnologyWuhan #4230.952.6%74
20Shanghai UniversityShanghai #4529.632.5%97
21Zhejiang UniversityHangzhou #4629.240.6%82
22South China University of TechnologyGuangzhou #4928.037.8%80
23Tianjin UniversityTianjin #5027.647.6%62
24Shanghai Jiao Tong UniversityShanghai #5226.940.7%86
25Southeast UniversityNanjing #5326.641.8%75
26Fudan UniversityShanghai #5426.242.3%64
27Tsinghua UniversityBeijing #6124.031.8%96
28Tongji UniversityShanghai #6522.834.4%87
29Jinan UniversityGuangzhou #6722.241.0%64
30Shanghai University of Finance and EconomicsShanghai #7719.738.3%62
31Wuhan University of TechnologyWuhan #8019.034.5%64
32Beijing Jiaotong UniversityBeijing #8218.522.7%74

Institutions in China above the floor of 40 fractional works in Marketing, ordered by their worldwide rank on research quality, 2022–2025.

Who are the top Marketing researchers in China?

Fei–Yue Wang, Qinghua Zhu and Alain Yee‐Loong Chong rank highest among researchers based in China.

  1. 1Fei–Yue Wang#12,170 worldwide overall4.2k citations · 9 works
  2. 2Qinghua Zhu#26,316 worldwide overall733 citations · 6 works
  3. 3Alain Yee‐Loong Chong#37,207 worldwide overall698 citations · 9 works
  4. 4Saixing Zeng#49,157 worldwide overall579 citations · 6 works
  5. 5Zhi‐Ping Fan#60,624 worldwide overall561 citations · 9 works
  6. 6Xinguo Ming#81,229 worldwide overall327 citations · 8 works
  7. 7Shouyang Wang#95,921 worldwide overall1.8k citations · 11 works
  8. 8Xiande Zhao#97,860 worldwide overall435 citations · 6 works
  9. 9Jong‐Hyeong Kim#111,374 worldwide overall374 citations · 7 works
  10. 10Dayuan Li#116,846 worldwide overall284 citations · 5 works
  11. 11Xuemei Xie#123,865 worldwide overall548 citations · 8 works
  12. 12Nan Zhou#135,823 worldwide overall367 citations · 9 works
  13. 13Boqiang Lin#135,891 worldwide overall1.8k citations · 6 works
  14. 14Dingtao Zhao#155,441 worldwide overall269 citations · 5 works
  15. 15Tiaojun Xiao#159,862 worldwide overall304 citations · 9 works

How China compares with other countries in Marketing