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Subfield · Marketing · China

Marketing research in China

Hong Kong Polytechnic University ranks first in China for Marketing research in 2022-now (#1 worldwide), followed by University of Science and Technology of China and University of Hong Kong.

China's world rank
#1
of 53 countries, 2022-now
Works, 2022-now
11k
Top-10% rate
14.5%
Ranked institutions
40

Research strength only: this says nothing about teaching, admissions or cost.

What is the best university for Marketing in China?

#InstitutionWorld rankScoreTop-10% rateWorks
1Hong Kong Polytechnic UniversityHong Kong #1100.023.5%187
2University of Science and Technology of ChinaHefei #379.922.8%92
3University of Hong KongPok Fu Lam #474.614.2%79
4Nankai UniversityTianjin #570.518.6%74
5Tsinghua UniversityBeijing #667.214.3%97
6Shanghai Jiao Tong UniversityShanghai #861.916.0%96
7Xiamen UniversityXiamen #1057.917.3%96
8Sichuan UniversityChengdu #1156.112.9%115
9Wuhan UniversityWuhan #1353.119.3%81
10Sun Yat-sen UniversityGuangzhou #1847.119.7%74
11Shenzhen UniversityShenzhen #1946.118.3%80
12Tongji UniversityShanghai #2243.412.7%88
13Zhejiang UniversityHangzhou #2441.816.8%83
14South China University of TechnologyGuangzhou #2640.415.2%81
15Fudan UniversityShanghai #2739.716.3%67
16University of MacauMacao #2839.024.9%60
17Harbin Institute of TechnologyHarbin #2938.416.6%92
18Chongqing UniversityChongqing #3137.218.7%65
19Chinese Academy of SciencesBeijing #3236.615.7%63
20Peking UniversityBeijing #3336.011.7%65
21Renmin University of ChinaBeijing #3435.515.7%98
22Macau University of Science and TechnologyMacao #3933.013.1%91
23Beijing Normal UniversityBeijing #4032.510.6%71
24Xi'an Jiaotong UniversityXi'an #4132.019.5%98
25Shandong UniversityJinan #4331.221.4%63
26Huazhong University of Science and TechnologyWuhan #4430.721.7%74
27Hainan UniversityHaikou #4629.925.6%77
28Southwestern University of Finance and EconomicsChengdu #4729.518.6%78
29Southeast UniversityNanjing #5526.714.9%76
30Tianjin UniversityTianjin #5726.019.6%62
31Shanghai UniversityShanghai #6822.814.5%97
32Zhejiang Gongshang UniversityHangzhou #7022.218.8%71
33City University of MacauMacao #7421.221.1%78
34Jinan UniversityGuangzhou #7620.712.3%64
35Central South UniversityChangsha #9217.220.2%66
36Zhongnan University of Economics and LawWuhan #9516.613.9%62
37Jiangsu UniversityZhenjiang #10415.022.1%82
38Shanghai University of Finance and EconomicsShanghai #12811.29.5%62
39Wuhan University of TechnologyWuhan #1399.711.6%64
40Beijing Jiaotong UniversityBeijing #1696.111.3%74

Institutions in China above the floor of 40 fractional works in Marketing, ordered by their worldwide rank on research quality, 2022-now.

Who are the top Marketing researchers in China?

Rob Law, Qinghua Zhu and Tsan‐Ming Choi rank highest among researchers based in China, on their papers in Marketing that reached the world top 10%, beyond the 10% expected.

  1. 1Rob Law#64,160 worldwide overall35.3 of 116 papers here in the top 10%
  2. 2Qinghua Zhu#5,761 worldwide overall20.0 of 32 papers here in the top 10%
  3. 3Tsan‐Ming Choi#178 worldwide overall19.7 of 53 papers here in the top 10%
  4. 4Kee‐hung Lai#6,295 worldwide overall16.2 of 29 papers here in the top 10%
  5. 5Syed Abdul Rehman Khan#1,750 worldwide overall14.8 of 20 papers here in the top 10%
  6. 6Qingyu Zhang#51,920 worldwide overall15.1 of 26 papers here in the top 10%
  7. 7Seongseop Kim#25,608 worldwide overall18.6 of 52 papers here in the top 10%
  8. 7T.C.E. Cheng#26,446 worldwide overall17.3 of 54 papers here in the top 10%
  9. 9M.S. Balaji#16,070 worldwide overall12.5 of 24 papers here in the top 10%
  10. 10Taiwen Feng#9,376 worldwide overall12.7 of 28 papers here in the top 10%
  11. 11Yaw Agyabeng‐Mensah#12,154 worldwide overall11.2 of 14 papers here in the top 10%
  12. 12Ebenezer Afum#23,285 worldwide overall10.9 of 15 papers here in the top 10%
  13. 13Saixing Zeng#29,475 worldwide overall11.3 of 19 papers here in the top 10%
  14. 14Abu Bakkar Siddik#8,331 worldwide overall10.7 of 13 papers here in the top 10%
  15. 15Lujun Su#7,574 worldwide overall11.6 of 20 papers here in the top 10%

Ranked among researchers based in China on their work in Marketing alone: how many more of their papers here reached the world top 10% for their subfield and year than the 10% expected.

How China compares with other countries in Marketing