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Researcher · University of Nottingham Ningbo China · China

M.S. Balaji

M.S. Balaji publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Customer Service Quality and Loyalty and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-6003-7644 OpenAlex
World rank
#15,437
of 7,710,434 ranked researchers
Rank in China
#871
of 978,568
Works
137
Citations
7.4k
Citations per work
54.1
h-index
44
i10-index 84Top 1.5% in Marketing
M.S. Balaji

What does M.S. Balaji research?

M.S. Balaji's work is mostly in Business, Management and Accounting (40%), Social Sciences (21%), Decision Sciences (6%).

Social Sciences: 97 works · 71.0% of their workBusiness, Management and Accounting: 55 works · 40.1% of their workMarketing: 33 works · 24.3% of their workOrganizational Behavior and Human Resource Management: 16 works · 11.6% of their workStrategy and Management: 6 works · 4.2% of their workSocial Sciences: 29 works · 21.4% of their workSociology and Political Science: 29 works · 21.4% of their workDecision Sciences: 8 works · 6.1% of their workInformation Systems and Management: 8 works · 6.1% of their workPsychology: 5 works · 3.4% of their workSocial Psychology: 5 works · 3.4% of their workEverything else: 40 works · 29.0% of their workTHEIR WORKM.S. Balaji137works
Social Sciences71%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting5540.1%
    2. Social Sciences2921.4%
    3. Decision Sciences86.1%
    4. Psychology53.4%
  2. Everything else4029.0%
  1. 1Marketing24% of their works
  2. 2Sociology and Political Science21% of their works
  3. 3Organizational Behavior and Human Resource Management12% of their works
  4. 4Information Systems and Management6% of their works
  5. 5Strategy and Management4% of their works
  6. 6Social Psychology3% of their works

Research topics

Which keywords describe M.S. Balaji's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Consumer Behavior, Customer Satisfaction, Service Quality, Customer Experience, Brand Equity and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Electronic Word-of-Mouth571 topic
  2. Social Media571 topic
  3. Consumer Behavior512 topics
  4. Customer Satisfaction411 topic
  5. Service Quality411 topic
  6. Customer Experience302 topics
  7. Brand Equity291 topic
  8. Brand Trust291 topic
  9. Information Systems231 topic
  10. Technology Acceptance Model231 topic
  11. Environmental Innovation221 topic
  12. Green Consumption221 topic
  13. Impulse Buying191 topic
  14. Multichannel Retailing191 topic
  15. Co-Creation111 topic
  16. Value Creation111 topic
  17. Environmental Attitudes91 topic
  18. Pro-environmental Behavior91 topic

Where does M.S. Balaji work?

M.S. Balaji's main affiliation in the publication record is University of Nottingham Ningbo China, China.

How many publications and citations does M.S. Balaji have?

OpenAlex counts 137 works and 7,405 citations for M.S. Balaji, an h-index of 44, ranking #15,437 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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