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Researcher · University of Nottingham Ningbo China · China

M.S. Balaji

M.S. Balaji publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Consumer Retail Behavior Studies and Technology Adoption and User Behaviour.

ORCID 0000-0002-6003-7644 OpenAlex
World rank
#188,992
of 1,633,909 ranked researchers
Rank in China
#8,195
of 187,979
Works
22
Citations
333
Citations per work
15.1

What does M.S. Balaji research?

Marketing: 25.7%Organizational Behavior and Human Resource Management: 20.0%Sociology and Political Science: 11.4%Information Systems and Management: 8.6%other fields: 34.3%26%top field
Marketing25.7%Organizational Behavior and Human Resource Management20.0%Sociology and Political Science11.4%Information Systems and Management8.6%other fields34.3%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing26% of their works
  2. 2Organizational Behavior and Human Resource Management20% of their works
  3. 3Sociology and Political Science11% of their works
  4. 4Information Systems and Management9% of their works
  5. 5Social Psychology9% of their works
  6. 6General Health Professions6% of their works

Research topics

Which keywords describe M.S. Balaji's research?

The keywords of their largest research topics: Consumer Behavior, Customer Satisfaction, Service Quality, Customer Experience, Information Systems, Multichannel Retailing, Sustainability and Technology Acceptance Model.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior63 topics
  2. Customer Satisfaction61 topic
  3. Service Quality61 topic
  4. Customer Experience31 topic
  5. Information Systems31 topic
  6. Multichannel Retailing31 topic
  7. Sustainability32 topics
  8. Technology Acceptance Model31 topic
  9. Brand Equity21 topic
  10. Brand Trust21 topic
  11. Collaborative Consumption21 topic
  12. Electronic Word-of-Mouth21 topic
  13. Environmental Innovation21 topic
  14. Green Consumption21 topic
  15. Sharing Economy21 topic
  16. Social Media21 topic
  17. Food Tourism11 topic
  18. Gastronomy11 topic

Where does M.S. Balaji work?

M.S. Balaji's main affiliation in the publication record is University of Nottingham Ningbo China, China.

How many publications and citations does M.S. Balaji have?

Science Explorer counts 22 works and 333 citations for M.S. Balaji, ranking #188,992 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.