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Subfield · Marketing · Vietnam

Marketing research in Vietnam

University of Economics Ho Chi Minh City ranks first in Vietnam for Marketing research in 2022–2025 (#5 worldwide), followed by National Economics University.

Vietnam's world rank
#15
of 56 countries, 2022–2025
Works, 2022–2025
829
Top-10% rate
35.1%
Ranked institutions
2

Research strength only: this says nothing about teaching, admissions or cost.

What is the best university for Marketing in Vietnam?

#InstitutionWorld rankScoreTop-10% rateWorks
1University of Economics Ho Chi Minh CityHo Chi Minh City #570.249.4%104
2National Economics UniversityHanoi #7520.140.6%64

Institutions in Vietnam above the floor of 40 fractional works in Marketing, ordered by their worldwide rank on research quality, 2022–2025.

Who are the top Marketing researchers in Vietnam?

Ninh Nguyen, Kittisak Jermsittiparsert and Duy Quy Nguyen-Phuoc rank highest among researchers based in Vietnam.

  1. 1Ninh Nguyen#392,618 worldwide overall224 citations · 10 works
  2. 2Kittisak Jermsittiparsert#436,725 worldwide overall452 citations · 11 works
  3. 3Duy Quy Nguyen-Phuoc#726,566 worldwide overall112 citations · 5 works

How Vietnam compares with other countries in Marketing