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Subfield · Marketing · Vietnam

Marketing research in Vietnam

University of Economics Ho Chi Minh City ranks first in Vietnam for Marketing research in 2022-now (#38 worldwide), followed by National Economics University and Vietnam National University Ho Chi Minh City.

Vietnam's world rank
#34
of 53 countries, 2022-now
Works, 2022-now
829
Top-10% rate
12.4%
Ranked institutions
3

Research strength only: this says nothing about teaching, admissions or cost.

What is the best university for Marketing in Vietnam?

Institutions in Vietnam above the floor of 40 fractional works in Marketing, ordered by their worldwide rank on research quality, 2022-now.

Who are the top Marketing researchers in Vietnam?

Thanh Tiep Le, Ninh Nguyen and Nguyen Phong Nguyen rank highest among researchers based in Vietnam, on their papers in Marketing that reached the world top 10%, beyond the 10% expected.

  1. 1Thanh Tiep Le#42,194 worldwide overall10.8 of 21 papers here in the top 10%
  2. 2Ninh Nguyen#70,168 worldwide overall12.0 of 27 papers here in the top 10%
  3. 3Nguyen Phong Nguyen#24,101 worldwide overall8.1 of 12 papers here in the top 10%
  4. 4Mai Dong Tran#39,816 worldwide overall7.6 of 12 papers here in the top 10%
  5. 5Ammar Ali Gull#27,053 worldwide overall7.0 of 10 papers here in the top 10%
  6. 6Thi Thuy An Ngo#57,262 worldwide overall5.1 of 6 papers here in the top 10%
  7. 7Cong Doanh Duong#9,528 worldwide overall5.3 of 10 papers here in the top 10%
  8. 8Bang Nguyen‐Viet#210,839 worldwide overall4.9 of 10 papers here in the top 10%
  9. 9Hien Vo Van#239,510 worldwide overall4.2 of 5 papers here in the top 10%
  10. 10Khanh Huy Nguyen#304,826 worldwide overall3.6 of 5 papers here in the top 10%
  11. 11Hoàng Việt Nguyễn#246,984 worldwide overall4.0 of 8 papers here in the top 10%
  12. 12Nhat Tan Pham#91,002 worldwide overall4.5 of 8 papers here in the top 10%
  13. 13Duy Quy Nguyen-Phuoc#46,096 worldwide overall3.3 of 6 papers here in the top 10%
  14. 14Nha Minh Nguyen#181,455 worldwide overall3.5 of 6 papers here in the top 10%
  15. 15Nguyễn Hữu Khôi#368,845 worldwide overall3.3 of 5 papers here in the top 10%

Ranked among researchers based in Vietnam on their work in Marketing alone: how many more of their papers here reached the world top 10% for their subfield and year than the 10% expected.

How Vietnam compares with other countries in Marketing