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Researcher · University of Economics Ho Chi Minh City · Vietnam

Mai Dong Tran

Mai Dong Tran publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Environmental Sustainability in Business, Corporate Social Responsibility Reporting and Environmental Education and Sustainability.

ORCID 0000-0001-5639-8503 OpenAlex
World rank
#42,084
of 7,710,434 ranked researchers
Rank in Vietnam
#44
of 12,105
Works
77
Citations
1.2k
Citations per work
15.3
h-index
17
i10-index 31Top 18% in Marketing
Mai Dong Tran

What does Mai Dong Tran research?

Mai Dong Tran's work is mostly in Business, Management and Accounting (46%), Environmental Science (5%), Economics, Econometrics and Finance (5%).

Social Sciences: 39 works · 50.9% of their workBusiness, Management and Accounting: 36 works · 46.3% of their workMarketing: 14 works · 18.8% of their workStrategy and Management: 13 works · 17.4% of their workOrganizational Behavior and Human Resource Management: 4 works · 5.5% of their workManagement Information Systems: 4 works · 4.6% of their workEconomics, Econometrics and Finance: 4 works · 4.6% of their workEconomics and Econometrics: 4 works · 4.6% of their workEverything else: 34 works · 44.1% of their workPhysical Sciences: 4 works · 5.0% of their workEnvironmental Science: 4 works · 5.0% of their workManagement, Monitoring, Policy and Law: 4 works · 5.0% of their workTHEIR WORKMai Dong Tran77works
Physical Sciences5%Social Sciences51%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3646.3%
    2. Economics, Econometrics and Finance44.6%
  2. Everything else3444.1%
    1. Environmental Science45.0%
  1. 1Marketing19% of their works
  2. 2Strategy and Management17% of their works
  3. 3Organizational Behavior and Human Resource Management6% of their works
  4. 4Management, Monitoring, Policy and Law5% of their works
  5. 5Economics and Econometrics5% of their works
  6. 6Management Information Systems5% of their works

Research topics

Which keywords describe Mai Dong Tran's research?

The keywords of their largest research topics: Consumer Behavior, Environmental Management, Environmental Innovation, Green Consumption, Corporate Social Responsibility, Financial Performance, Brand Equity and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior382 topics
  2. Environmental Management372 topics
  3. Environmental Innovation271 topic
  4. Green Consumption271 topic
  5. Corporate Social Responsibility151 topic
  6. Financial Performance151 topic
  7. Brand Equity111 topic
  8. Brand Trust111 topic
  9. Environmental Attitudes111 topic
  10. Pro-environmental Behavior111 topic
  11. Circular Economy101 topic
  12. Sustainable Supply Chain Management101 topic
  13. Organizational Behavior71 topic
  14. Work Engagement71 topic
  15. Entrepreneurial Orientation61 topic
  16. Mindfulness61 topic
  17. Opportunity Recognition61 topic
  18. Self-Compassion61 topic

Where does Mai Dong Tran work?

Mai Dong Tran's main affiliation in the publication record is University of Economics Ho Chi Minh City, Vietnam.

How many publications and citations does Mai Dong Tran have?

OpenAlex counts 77 works and 1,176 citations for Mai Dong Tran, an h-index of 17, ranking #42,084 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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