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Researcher · University of Economics Ho Chi Minh City · Vietnam

Bang Nguyen‐Viet

Bang Nguyen‐Viet publishes mostly in Marketing, Sociology and Political Science and Strategy and Management, on topics such as Environmental Sustainability in Business, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.

ORCID 0000-0001-9395-1937 OpenAlex
World rank
#197,310
of 7,710,434 ranked researchers
Rank in Vietnam
#144
of 12,105
Works
80
Citations
1.5k
Citations per work
18.9
h-index
19
i10-index 27Top 14% in Marketing
Bang Nguyen‐Viet

What does Bang Nguyen‐Viet research?

Bang Nguyen‐Viet's work is mostly in Business, Management and Accounting (38%), Social Sciences (18%), Decision Sciences (7%).

Social Sciences: 55 works · 68.7% of their workBusiness, Management and Accounting: 31 works · 38.5% of their workMarketing: 16 works · 19.8% of their workStrategy and Management: 8 works · 10.4% of their workOrganizational Behavior and Human Resource Management: 7 works · 8.3% of their workSocial Sciences: 14 works · 17.7% of their workSociology and Political Science: 14 works · 17.7% of their workDecision Sciences: 6 works · 7.3% of their workInformation Systems and Management: 6 works · 7.3% of their workPsychology: 4 works · 5.2% of their workDevelopmental and Educational Psychology: 4 works · 5.2% of their workEverything else: 25 works · 31.3% of their workTHEIR WORKBang Nguyen‐Viet80works
Social Sciences69%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting3138.5%
    2. Social Sciences1417.7%
    3. Decision Sciences67.3%
    4. Psychology45.2%
  2. Everything else2531.3%
  1. 1Marketing20% of their works
  2. 2Sociology and Political Science18% of their works
  3. 3Strategy and Management10% of their works
  4. 4Organizational Behavior and Human Resource Management8% of their works
  5. 5Information Systems and Management7% of their works
  6. 6Developmental and Educational Psychology5% of their works

Research topics

Which keywords describe Bang Nguyen‐Viet's research?

The keywords of their largest research topics: Consumer Behavior, Environmental Innovation, Green Consumption, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Information Systems and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 17 words, with their numbers
  1. Consumer Behavior292 topics
  2. Environmental Innovation151 topic
  3. Green Consumption151 topic
  4. Brand Equity141 topic
  5. Brand Trust141 topic
  6. Electronic Word-of-Mouth121 topic
  7. Information Systems121 topic
  8. Social Media121 topic
  9. Technology Acceptance Model121 topic
  10. Customer Satisfaction101 topic
  11. Service Quality101 topic
  12. Fuzzy Mathematics91 topic
  13. Game-Based Learning91 topic
  14. Gamification91 topic
  15. Set Pair Analysis91 topic
  16. Environmental Attitudes61 topic
  17. Pro-environmental Behavior61 topic

Where does Bang Nguyen‐Viet work?

Bang Nguyen‐Viet's main affiliation in the publication record is University of Economics Ho Chi Minh City, Vietnam.

How many publications and citations does Bang Nguyen‐Viet have?

OpenAlex counts 80 works and 1,510 citations for Bang Nguyen‐Viet, an h-index of 19, ranking #197,310 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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