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Researcher · University of Economics Ho Chi Minh City · Vietnam

Nguyễn Hữu Khôi

Nguyễn Hữu Khôi publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Digital Marketing and Social Media, Customer Service Quality and Loyalty and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-6253-7263 OpenAlex
World rank
#625,693
of 7,710,434 ranked researchers
Rank in Vietnam
#436
of 12,105
Works
42
Citations
936
Citations per work
22.3
h-index
16
i10-index 25Top 20% in Marketing
Nguyễn Hữu Khôi

What does Nguyễn Hữu Khôi research?

Nguyễn Hữu Khôi's work is mostly in Business, Management and Accounting (28%), Social Sciences (12%), Biochemistry, Genetics and Molecular Biology (10%).

Social Sciences: 20 works · 47.4% of their workBusiness, Management and Accounting: 12 works · 28.1% of their workMarketing: 7 works · 15.8% of their workOrganizational Behavior and Human Resource Management: 5 works · 12.3% of their workSocial Sciences: 5 works · 12.3% of their workSociology and Political Science: 5 works · 12.3% of their workDecision Sciences: 3 works · 7.0% of their workInformation Systems and Management: 3 works · 7.0% of their workEverything else: 15 works · 36.0% of their workLife Sciences: 7 works · 16.6% of their workBiochemistry, Genetics and Molecular Biology: 4 works · 9.6% of their workMolecular Biology: 4 works · 9.6% of their workAgricultural and Biological Sciences: 3 works · 7.0% of their workPlant Science: 3 works · 7.0% of their workTHEIR WORKNguyễn Hữu Khôi42works
Life Sciences17%Social Sciences47%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting1228.1%
    2. Social Sciences512.3%
    3. Decision Sciences37.0%
  2. Everything else1536.0%
    1. Biochemistry, Genetics and Molecular Biology49.6%
    2. Agricultural and Biological Sciences37.0%
  1. 1Marketing16% of their works
  2. 2Organizational Behavior and Human Resource Management12% of their works
  3. 3Sociology and Political Science12% of their works
  4. 4Molecular Biology10% of their works
  5. 5Information Systems and Management7% of their works
  6. 6Plant Science7% of their works

Research topics

Which keywords describe Nguyễn Hữu Khôi's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Ethnopharmacology, Medicinal Plants, Social Media, Antioxidant, Biological Activities, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. Electronic Word-of-Mouth121 topic
  2. Ethnopharmacology122 topics
  3. Medicinal Plants122 topics
  4. Social Media121 topic
  5. Antioxidant112 topics
  6. Biological Activities112 topics
  7. Customer Satisfaction111 topic
  8. Service Quality111 topic
  9. Brand Trust91 topic
  10. Consumer Behavior91 topic
  11. Information Systems71 topic
  12. Iridoids71 topic
  13. Phytochemistry71 topic
  14. Technology Acceptance Model71 topic
  15. Customer Experience61 topic
  16. Multichannel Retailing61 topic
  17. Anticancer Activity51 topic
  18. Steroidal Saponins51 topic
  19. Saponins41 topic
  20. Triterpenoids41 topic

Where does Nguyễn Hữu Khôi work?

Nguyễn Hữu Khôi's main affiliation in the publication record is University of Economics Ho Chi Minh City, Vietnam.

How many publications and citations does Nguyễn Hữu Khôi have?

OpenAlex counts 42 works and 936 citations for Nguyễn Hữu Khôi, an h-index of 16, ranking #625,693 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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