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Researcher · FPT University · Vietnam

Thi Thuy An Ngo

Thi Thuy An Ngo publishes mostly in Sociology and Political Science, Marketing and Information Systems and Management, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0001-7510-972X OpenAlex
World rank
#77,322
of 7,710,434 ranked researchers
Rank in Vietnam
#71
of 12,105
Works
51
Citations
957
Citations per work
18.8
h-index
17
i10-index 22Top 9.1% in Sociology and Political Science
Thi Thuy An Ngo

What does Thi Thuy An Ngo research?

Thi Thuy An Ngo's work is mostly in Social Sciences (25%), Business, Management and Accounting (20%), Decision Sciences (13%).

Social Sciences: 30 works · 58.1% of their workSocial Sciences: 13 works · 24.8% of their workSociology and Political Science: 8 works · 16.3% of their workEducation: 4 works · 8.5% of their workBusiness, Management and Accounting: 10 works · 20.1% of their workMarketing: 7 works · 14.7% of their workOrganizational Behavior and Human Resource Management: 3 works · 5.4% of their workDecision Sciences: 7 works · 13.2% of their workInformation Systems and Management: 7 works · 13.2% of their workEverything else: 17 works · 32.6% of their workPhysical Sciences: 5 works · 9.3% of their workComputer Science: 5 works · 9.3% of their workArtificial Intelligence: 5 works · 9.3% of their workTHEIR WORKThi Thuy An Ngo51works
Physical Sciences9%Social Sciences58%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Social Sciences1324.8%
    2. Business, Management and Accounting1020.1%
    3. Decision Sciences713.2%
  2. Everything else1732.6%
    1. Computer Science59.3%
  1. 1Sociology and Political Science16% of their works
  2. 2Marketing15% of their works
  3. 3Information Systems and Management13% of their works
  4. 4Artificial Intelligence9% of their works
  5. 5Education8% of their works
  6. 6Organizational Behavior and Human Resource Management5% of their works

Research topics

Which keywords describe Thi Thuy An Ngo's research?

The keywords of their largest research topics: Information Systems, Technology Acceptance Model, Electronic Word-of-Mouth, Social Media, Consumer Behavior, Customer Experience, Brand Equity and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Information Systems171 topic
  2. Technology Acceptance Model171 topic
  3. Electronic Word-of-Mouth151 topic
  4. Social Media151 topic
  5. Consumer Behavior132 topics
  6. Customer Experience112 topics
  7. Brand Equity81 topic
  8. Brand Trust81 topic
  9. Impulse Buying61 topic
  10. Multichannel Retailing61 topic
  11. Artificial Intelligence51 topic
  12. Customer Satisfaction51 topic
  13. Educational Data Mining51 topic
  14. Environmental Innovation51 topic
  15. Green Consumption51 topic
  16. Learning Analytics51 topic
  17. Service Quality51 topic
  18. Service Robots51 topic

Where does Thi Thuy An Ngo work?

Thi Thuy An Ngo's main affiliation in the publication record is FPT University, Vietnam.

How many publications and citations does Thi Thuy An Ngo have?

OpenAlex counts 51 works and 957 citations for Thi Thuy An Ngo, an h-index of 17, ranking #77,322 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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