Ninh Nguyen
Ninh Nguyen publishes mostly in Marketing, Management, Monitoring, Policy and Law and Sociology and Political Science, on topics such as Environmental Sustainability in Business, Environmental Education and Sustainability and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #37,019 of 7,710,434 ranked researchers
- Rank in Vietnam
- #41 of 12,105
- Works
- 126
- Citations
- 5.2k
- Citations per work
- 41.6
What does Ninh Nguyen research?
Ninh Nguyen's work is mostly in Business, Management and Accounting (42%), Environmental Science (8%), Social Sciences (8%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences7156.5%
- Business, Management and Accounting5342.2%
- Social Sciences108.0%
- Decision Sciences86.3%
- Everything else4435.2%
- Physical Sciences108.3%
- Environmental Science108.3%
- 1Marketing27% of their works
- 2Management, Monitoring, Policy and Law8% of their works
- 3Sociology and Political Science8% of their works
- 4Strategy and Management7% of their works
- 5Organizational Behavior and Human Resource Management7% of their works
- 6Information Systems and Management6% of their works
Research topics
- Environmental Sustainability in Business
- Environmental Education and Sustainability
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Sustainable Supply Chain Management
- Consumer Retail Behavior Studies
Which keywords describe Ninh Nguyen's research?
The keywords of their largest research topics: Consumer Behavior, Environmental Management, Environmental Innovation, Green Consumption, Environmental Attitudes, Pro-environmental Behavior, Brand Equity and Brand Trust.
- Multichannel Retailing
- Sustainable Supply Chain Management
- Social Media
- Technology Acceptance Model
- Service Quality
- Brand Trust
- Pro-environmental Behavior
- Green Consumption
- Environmental Management
- Consumer Behavior
- Environmental Innovation
- Environmental Attitudes
- Brand Equity
- Customer Satisfaction
- Information Systems
- Electronic Word-of-Mouth
- Circular Economy
- Customer Experience
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior772 topics
- Environmental Management642 topics
- Environmental Innovation511 topic
- Green Consumption511 topic
- Environmental Attitudes291 topic
- Pro-environmental Behavior291 topic
- Brand Equity261 topic
- Brand Trust261 topic
- Customer Satisfaction211 topic
- Service Quality211 topic
- Information Systems201 topic
- Technology Acceptance Model201 topic
- Electronic Word-of-Mouth191 topic
- Social Media191 topic
- Circular Economy131 topic
- Sustainable Supply Chain Management131 topic
- Customer Experience121 topic
- Multichannel Retailing121 topic
Where does Ninh Nguyen work?
Ninh Nguyen's main affiliation in the publication record is Thuongmai University, Vietnam.
How many publications and citations does Ninh Nguyen have?
OpenAlex counts 126 works and 5,243 citations for Ninh Nguyen, an h-index of 38, ranking #37,019 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Ninh Nguyen
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