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University · Hanoi · Vietnam

Thuongmai University

In research, Thuongmai University stands highest in Social Sciences (#2,888 of 9,585 worldwide), Business, Management and Accounting (#797 of 2,581 worldwide) and Physical Sciences (#3,395 of 10,670 worldwide), 2022-now. Relative to its size it is most specialised in Ecology, Marketing and Strategy and Management (Ecology is 16.3× its share of world research).

tmu.edu.vnROR OpenAlex
World rank, 2022-now
#4,145
of 22,385 · #7,479 all time
Rank in Vietnam
#13
of 148
Research works
1.2k
▲ 395% vs 2018-21
Citations
5.4k
4.6 per fractional work
Top-10% rate
8.8%
all institutions 10.0%
vs its own fields
0.81×
1.00× is exactly expected
Open access
80%
world 40%
International
13%
world 18%
Thuongmai University

What is Thuongmai University known for in research?

The fields where it stands highest, 2022-now, ranked among every institution above the floor in each field.

FieldWorld rankWhere that sitsTop-10% rateWorksAll time
Social SciencesDomain #2,888 of 9,585 8.0%461 #4671
Business, Management and AccountingField #797 of 2,581 7.6%187 #1494
Physical SciencesDomain #3,395 of 10,670 8.7%253 #5953
Economics, Econometrics and FinanceField #820 of 1,798 6.0%96 #1571
Environmental ScienceField #1,544 of 3,334 9.5%124 #3018
EcologySubfield #301 of 600 9.4%101 #662
Economics and EconometricsSubfield #749 of 1,307 6.6%68 -
Sociology and Political ScienceSubfield #1,625 of 2,526 10.9%68 -
Strategy and ManagementSubfield #437 of 668 5.0%66 -
Social SciencesField #4,072 of 5,988 10.0%114 #5528

Each strip is that field's whole ranked pool, with the notch where Thuongmai University sits in it, in the colour of the band that rank falls in. The track under the rate is the rate itself: it carries no average mark, because the average differs by field (from about 6% in Dentistry to 21% in Economics).

Which of those standings moved

The same fields on both windows: where it stood over the whole record, and where it stands in 2022-now. The distance is the story, and it is the one thing the two rank columns above cannot show.

  1. Social Sciences#4,671 #2,888
  2. Business, Management and Accounting#1,494 #797
  3. Physical Sciences#5,953 #3,395
  4. Economics, Econometrics and Finance#1,571 #820
  5. Environmental Science#3,018 #1,544
  6. Ecology#662 #301
  7. Social Sciences#5,528 #4,072
all time2022-now, better2022-now, worse

A dot further right is a better standing. Fields it was not ranked in over the whole record are left out.

Which fields of science does Thuongmai University work in?

In 2022-now, 59% of research at Thuongmai University is in Social Sciences, 35% in Physical Sciences. Its largest fields are Business, Management and Accounting (24%), Environmental Science (16%), Social Sciences (15%). It does 2.4× the world's share of Social Sciences.

Social Sciences: 573 fractional works · 58.7% of its workBusiness, Management and Accounting: 239 fractional works · 24.5% of its workStrategy and Management: 76 fractional works · 7.8% of its workMarketing: 49 fractional works · 5.0% of its workAccounting: 42 fractional works · 4.3% of its workOrganizational Behavior and Human Resource Management: 28 fractional works · 2.8% of its workManagement Information Systems: 22 fractional works · 2.2% of its workBusiness and International Management: 11 fractional works · 1.2% of its workManagement of Technology and Innovation: 9 fractional works · 0.9% of its workSmaller subfields together: 2 fractional works · 0.2% of its workSocial Sciences: 143 fractional works · 14.7% of its workSociology and Political Science: 84 fractional works · 8.6% of its workEducation: 19 fractional works · 1.9% of its workPolitical Science and International Relations: 6 fractional works · 0.6% of its workDemography: 6 fractional works · 0.6% of its workCommunication: 6 fractional works · 0.6% of its workDevelopment: 4 fractional works · 0.4% of its workSafety Research: 4 fractional works · 0.4% of its workTransportation: 4 fractional works · 0.4% of its workAnthropology: 3 fractional works · 0.3% of its workGender Studies: 2 fractional works · 0.2% of its workSmaller subfields together: 7 fractional works · 0.7% of its workEconomics, Econometrics and Finance: 112 fractional works · 11.5% of its workEconomics and Econometrics: 79 fractional works · 8.1% of its workGeneral Economics, Econometrics and Finance: 21 fractional works · 2.1% of its workFinance: 12 fractional works · 1.2% of its workDecision Sciences: 42 fractional works · 4.3% of its workInformation Systems and Management: 24 fractional works · 2.5% of its workManagement Science and Operations Research: 17 fractional works · 1.7% of its workSmaller subfields together: 1 fractional works · 0.1% of its workArts and Humanities: 19 fractional works · 2.0% of its workLanguage and Linguistics: 8 fractional works · 0.8% of its workLiterature and Literary Theory: 6 fractional works · 0.6% of its workPhilosophy: 2 fractional works · 0.2% of its workSmaller subfields together: 3 fractional works · 0.3% of its workPsychology: 17 fractional works · 1.7% of its workExperimental and Cognitive Psychology: 6 fractional works · 0.6% of its workSocial Psychology: 5 fractional works · 0.5% of its workDevelopmental and Educational Psychology: 3 fractional works · 0.3% of its workSmaller subfields together: 3 fractional works · 0.3% of its workPhysical Sciences: 339 fractional works · 34.8% of its workEnvironmental Science: 157 fractional works · 16.1% of its workEcology: 125 fractional works · 12.8% of its workManagement, Monitoring, Policy and Law: 13 fractional works · 1.3% of its workGlobal and Planetary Change: 5 fractional works · 0.5% of its workEcological Modeling: 4 fractional works · 0.4% of its workHealth, Toxicology and Mutagenesis: 3 fractional works · 0.3% of its workPollution: 2 fractional works · 0.2% of its workSmaller subfields together: 5 fractional works · 0.5% of its workEngineering: 97 fractional works · 10.0% of its workCivil and Structural Engineering: 48 fractional works · 4.9% of its workIndustrial and Manufacturing Engineering: 15 fractional works · 1.5% of its workBuilding and Construction: 8 fractional works · 0.9% of its workControl and Systems Engineering: 5 fractional works · 0.6% of its workElectrical and Electronic Engineering: 5 fractional works · 0.5% of its workMechanical Engineering: 3 fractional works · 0.3% of its workBiomedical Engineering: 3 fractional works · 0.3% of its workAutomotive Engineering: 2 fractional works · 0.2% of its workSmaller subfields together: 8 fractional works · 0.9% of its workComputer Science: 55 fractional works · 5.6% of its workArtificial Intelligence: 23 fractional works · 2.4% of its workInformation Systems: 21 fractional works · 2.2% of its workComputer Science Applications: 4 fractional works · 0.4% of its workComputational Theory and Mathematics: 2 fractional works · 0.2% of its workSmaller subfields together: 4 fractional works · 0.4% of its workMaterials Science: 12 fractional works · 1.3% of its workMaterials Chemistry: 8 fractional works · 0.8% of its workPolymers and Plastics: 3 fractional works · 0.3% of its workSmaller subfields together: 1 fractional works · 0.1% of its workMathematics: 6 fractional works · 0.6% of its workChemistry: 4 fractional works · 0.4% of its workInorganic Chemistry: 3 fractional works · 0.3% of its workSmaller subfields together: 1 fractional works · 0.1% of its workEnergy: 4 fractional works · 0.4% of its workRenewable Energy, Sustainability and the Environment: 3 fractional works · 0.3% of its workSmaller subfields together: 0 fractional works · 0.1% of its workEarth and Planetary Sciences: 3 fractional works · 0.3% of its workPhysics and Astronomy: 2 fractional works · 0.2% of its workLife Sciences: 34 fractional works · 3.5% of its workAgricultural and Biological Sciences: 26 fractional works · 2.7% of its workEcology, Evolution, Behavior and Systematics: 8 fractional works · 0.8% of its workFood Science: 5 fractional works · 0.5% of its workAquatic Science: 5 fractional works · 0.5% of its workPlant Science: 4 fractional works · 0.4% of its workGeneral Agricultural and Biological Sciences: 2 fractional works · 0.2% of its workSmaller subfields together: 3 fractional works · 0.3% of its workBiochemistry, Genetics and Molecular Biology: 5 fractional works · 0.5% of its workMolecular Biology: 3 fractional works · 0.3% of its workSmaller subfields together: 2 fractional works · 0.2% of its workNeuroscience: 1 fractional works · 0.1% of its workPharmacology, Toxicology and Pharmaceutics: 1 fractional works · 0.1% of its workImmunology and Microbiology: 1 fractional works · 0.1% of its workHealth Sciences: 30 fractional works · 3.1% of its workMedicine: 20 fractional works · 2.0% of its workSurgery: 5 fractional works · 0.5% of its workPublic Health, Environmental and Occupational Health: 3 fractional works · 0.3% of its workSmaller subfields together: 12 fractional works · 1.2% of its workHealth Professions: 8 fractional works · 0.8% of its workGeneral Health Professions: 5 fractional works · 0.5% of its workSmaller subfields together: 3 fractional works · 0.3% of its workNursing: 2 fractional works · 0.2% of its workDentistry: 1 fractional works · 0.1% of its workALL ITS WORKThuongmaiUniversity975fractional works, 2022-now
Life Sciences3%Physical Sciences35%Health Sciences3%Social Sciences59%

Each ring splits the one inside it: the four domains of science, their fields, their subfields. Size is fractional works in 2022-now. Every slice is a page; the interactive view zooms down to single topics and colours each by how much more of it this institution does than the world.

Its 4 domains and 24 fields, with their numbers
    1. Business, Management and Accounting23924.5%
    2. Social Sciences14314.7%
    3. Economics, Econometrics and Finance11211.5%
    4. Decision Sciences424.3%
    5. Arts and Humanities192.0%
    6. Psychology171.7%
    1. Environmental Science15716.1%
    2. Engineering9710.0%
    3. Computer Science555.6%
    4. Materials Science121.3%
    5. Mathematics60.6%
    6. Chemistry40.4%
    7. Energy40.4%
    8. Earth and Planetary Sciences30.3%
    9. Physics and Astronomy20.2%
    1. Agricultural and Biological Sciences262.7%
    2. Biochemistry, Genetics and Molecular Biology50.5%
    3. Neuroscience10.1%
    4. Pharmacology, Toxicology and Pharmaceutics10.1%
    5. Immunology and Microbiology10.1%
    1. Medicine202.0%
    2. Health Professions80.8%
    3. Nursing20.2%
    4. Dentistry10.1%
All of science, and how each field's share has moved since 1950: the Science domain explorer

What does Thuongmai University specialise in?

Where its research is concentrated relative to its size: Ecology takes 16.3× the share of its output that it takes of world research.

  1. EcologySubfield · 125.0 works16×
  2. MarketingSubfield · 48.8 works12×
  3. Strategy and ManagementSubfield · 76.3 works9.0×
  4. Information Systems and ManagementSubfield · 24.0 works8.6×
  5. General Economics, Econometrics and FinanceSubfield · 20.8 works8.5×
  6. Business, Management and AccountingField · 238.8 works7.6×
← less than its size predicts1×more →

Location quotient, a volume reading rather than an impact one. It surfaces small, lopsided specialities.

Field profile

Location quotient across every field it publishes in: outside the ring is more than an institution of this size would be expected to publish, inside it is less.

Agricultural and Biological Sciences: 0.56× its world share, 26 worksAgricultural and Bio…Biochemistry, Genetics and Molecular Biology: 0.09× its world share, 5 worksBiochemistry, Geneti…Immunology and Microbiology: 0.05× its world share, 0 worksImmunology and Micro…Neuroscience: 0.09× its world share, 1 worksNeurosciencePharmacology, Toxicology and Pharmaceutics: 0.32× its world share, 1 worksPharmacology, Toxico…Chemistry: 0.25× its world share, 4 worksChemistryComputer Science: 0.72× its world share, 54 worksComputer ScienceEarth and Planetary Sciences: 0.17× its world share, 3 worksEarth and Planetary …Energy: 0.40× its world share, 4 worksEnergyEngineering: 0.67× its world share, 97 worksEngineeringEnvironmental Science: 3.23× its world share, 157 worksEnvironmental ScienceMaterials Science: 0.37× its world share, 12 worksMaterials ScienceMathematics: 0.50× its world share, 6 worksMathematicsPhysics and Astronomy: 0.10× its world share, 2 worksPhysics and AstronomyDentistry: 0.15× its world share, 1 worksDentistryHealth Professions: 0.30× its world share, 8 worksHealth ProfessionsMedicine: 0.11× its world share, 20 worksMedicineNursing: 0.35× its world share, 2 worksNursingArts and Humanities: 0.68× its world share, 19 worksArts and HumanitiesBusiness, Management and Accounting: 7.60× its world share, 239 worksBusiness, Management…Decision Sciences: 4.49× its world share, 42 worksDecision SciencesEconomics, Econometrics and Finance: 5.38× its world share, 112 worksEconomics, Econometr…Psychology: 0.57× its world share, 17 worksPsychologySocial Sciences: 1.16× its world share, 143 worksSocial Sciences1×world share
more than its size predictsabout as predictedless

Rings at 0.5×, 1× and 2×. Widest outward: Business, Management and Accounting, 7.6×. Every wedge is a field page.

All 24 fields, with their numbers
  1. Business, Management and Accounting7.60×239 works
  2. Economics, Econometrics and Finance5.38×112 works
  3. Decision Sciences4.49×42 works
  4. Environmental Science3.23×157 works
  5. Social Sciences1.16×143 works
  6. Computer Science0.72×54 works
  7. Arts and Humanities0.68×19 works
  8. Engineering0.67×97 works
  9. Psychology0.57×17 works
  10. Agricultural and Biological Sciences0.56×26 works
  11. Mathematics0.50×6 works
  12. Energy0.40×4 works
  13. Materials Science0.37×12 works
  14. Nursing0.35×2 works
  15. Pharmacology, Toxicology and Pharmaceutics0.32×1 works
  16. Health Professions0.30×8 works
  17. Chemistry0.25×4 works
  18. Earth and Planetary Sciences0.17×3 works
  19. Dentistry0.15×1 works
  20. Medicine0.11×20 works
  21. Physics and Astronomy0.10×2 works
  22. Biochemistry, Genetics and Molecular Biology0.09×5 works
  23. Neuroscience0.09×1 works
  24. Immunology and Microbiology0.05×0 works

Who are the top researchers at Thuongmai University?

Ranked on the quality score, Ninh Nguyen, Hoàng Việt Nguyễn and Phan Thế Công lead among researchers whose main affiliation is Thuongmai University.

  1. 1 Ninh Nguyen Vietnam · #70,168 worldwide 5.2k citations · 126 works
  2. 2 Hoàng Việt Nguyễn Vietnam · #246,984 worldwide 2.3k citations · 86 works
  3. 3 Phan Thế Công Vietnam · #306,044 worldwide 1.5k citations · 51 works
  4. 4 Tuan Duong Vu Vietnam · #408,714 worldwide 293 citations · 28 works
  5. 5 Thinh–Van Vu Vietnam · #534,331 worldwide 642 citations · 20 works
  6. 6 Binh Do Vietnam · #1,006,645 worldwide 519 citations · 39 works
  7. 7 Phuong Thao Vu Vietnam · #1,121,925 worldwide 199 citations · 20 works
  8. 8 Xuân Cù Lê Vietnam · #1,154,628 worldwide 662 citations · 52 works
  9. 9 Tran Hung Nguyen Vietnam · #1,155,137 worldwide 447 citations · 15 works
  10. 10 Thanh Tú Phan Vietnam · #1,328,137 worldwide 273 citations · 23 works
All ranked researchers at Thuongmai University

What are the most cited papers from Thuongmai University?

The most cited paper from Thuongmai University is "Organic Food Purchases in an Emerging Market: The Influence of Consumers’ Personal Factors and Green Marketing Practices of Food Stores" (Hoàng Việt Nguyễn, Ninh Nguyen, Bach Khoa Nguyen et al., 2019), with 359 citations. Next come "Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy" (356) and "Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism" (339).

Most cited papers
#PaperReleasedCitations
1 Organic Food Purchases in an Emerging Market: The Influence of Consumers’ Personal Factors and Green Marketing Practices of Food Stores Hoàng Việt Nguyễn, Ninh Nguyen, Bach Khoa Nguyen et al. · International Journal of Environmental Research and Public Health Open access 22 Mar 2019 359
2 Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy Thu Huong Pham, Ninh Nguyen, Thi Thu Hoai Phan et al. · Journal of Strategic Marketing 16 Mar 2018 356
3 Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism Thi Thu Huong Nguyen, Zhi Gao Ou Yang, Ninh Nguyen et al. · Sustainability Open access 9 May 2019 339
4 Motivation and knowledge sharing: a meta-analysis of main and moderating effects Mai Nguyen, Tuan Phong Nham, Fabian Jintae Froese et al. · Journal of Knowledge Management ReviewOpen access 10 Jun 2019 283
5 Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust Van Thac Dang, Ninh Nguyen, Simon Pervan · Journal of Retailing and Consumer Services 22 Feb 2020 264
All 61 most cited papers, with filters and sorting

Which keywords describe research at Thuongmai University?

By fractional works in 2022-now, weighted toward what it does more of than the world: Risk Assessment, GIS-based Evaluation, Fuzzy Mathematics, Set Pair Analysis, Economic Growth, Infrastructure, Environmental Management and Consumer Behavior.

▲ more of its work than of the world's◆ about the world's share▼ less than the world's

Size is fractional works in 2022-now in the topics tagged with each word; colour is the word's share of this institution's work against its share of the world's. The 40 words are chosen for being large and distinctive. Each links to the topic it comes from most.

All 40 words, with their numbers
  1. Risk Assessment133▲ 21×9 topics
  2. GIS-based Evaluation123▲ 390×2 topics
  3. Fuzzy Mathematics123▲ 604×1 topic
  4. Set Pair Analysis123▲ 604×1 topic
  5. Economic Growth62▲ 7.8×24 topics
  6. Environmental Impact54▲ 3.2×22 topics
  7. Infrastructure50▲ 44×4 topics
  8. Sustainability50▲ 2.1×39 topics
  9. Environmental Management48▲ 12×9 topics
  10. Globalization46▲ 2.4×31 topics
  11. Sustainable Development45▲ 2.9×35 topics
  12. Consumer Behavior44▲ 7.2×12 topics
  13. Innovation43▲ 4.3×30 topics
  14. Corporate Governance41▲ 5.7×17 topics
  15. Monitoring40▲ 45×3 topics
  16. Geodetic40▲ 513×1 topic
  17. Leveling40▲ 513×1 topic
  18. Financial Performance38▲ 6.9×11 topics
  19. Economic Development36▲ 4.6×23 topics
  20. Identity34▲ 4.8×3 topics
  21. Vietnam33▲ 85×2 topics
  22. Culture33▲ 6.4×5 topics
  23. Religion33▲ 7.3×5 topics
  24. Society32▲ 17×2 topics
  25. History32▲ 4.8×3 topics
  26. Gender32▲ 6.1×2 topics
  27. Politics32▲ 12×2 topics
  28. E-commerce29▲ 5.3×8 topics
  29. User Satisfaction25▲ 13×4 topics
  30. Online Shopping25▲ 14×2 topics
  31. Customer Satisfaction25▲ 7.9×6 topics
  32. Technology Acceptance Model24▲ 16×2 topics
  33. Environmental Innovation24▲ 27×1 topic
  34. Green Consumption24▲ 27×1 topic
  35. Information Systems23▲ 14×2 topics
  36. Consumer Trust23▲ 25×1 topic
  37. Partial Least Squares23▲ 25×1 topic
  38. Shareholder Value23▲ 21×2 topics
  39. User-Generated Content22▲ 17×2 topics
  40. Consumer Engagement22▲ 18×1 topic

Which research topics does Thuongmai University publish most on?

By volume in 2022-now: Research studies in Vietnam, Geodetic Measurements and Engineering Structures, Vietnamese History and Culture Studies and Environmental Sustainability in Business.

Research studies in Viet…123Research studies in Vietnam: 123 fractional worksGeodetic Measurements and Engineering Structures: 40 fractional worksVietnamese History and Culture Studies: 32 fractional worksEnvironmental Sustainability in Business: 24 fractional worksTechnology Adoption and …23Technology Adoption and User Behaviour: 23 fractional worksDigital Marketing and Social Media: 22 fractional worksCustomer Service Quality and Loyalty: 15 fractional worksCorporate Social Responsibility Reporting: 14 fractional worksEnergy, Environment, Economic Growth: 13 fractional worksAuditing, Earnings Management, Governance: 12 fractional works
EcologyCivil and Structural EngineeringSociology and Political ScienceMarketing5 others

Area is fractional works; colour is the subfield each topic belongs to.

  1. 1 Research studies in Vietnam Ecology 123 works
  2. 2 Geodetic Measurements and Engineering Structures Civil and Structural Engineering 40 works
  3. 3 Vietnamese History and Culture Studies Sociology and Political Science 32 works
  4. 4 Environmental Sustainability in Business Marketing 24 works
  5. 5 Technology Adoption and User Behaviour Information Systems and Management 23 works
  6. 6 Digital Marketing and Social Media Sociology and Political Science 22 works
  7. 7 Customer Service Quality and Loyalty Organizational Behavior and Human Resource Management 15 works
  8. 8 Corporate Social Responsibility Reporting Strategy and Management 14 works
  9. 9 Energy, Environment, Economic Growth Economics and Econometrics 13 works
  10. 10 Auditing, Earnings Management, Governance Accounting 12 works

How open and international is its research?

Against the world's own shares: the tick on each track. Both are shares of its output, so they sit on one scale and can be read against each other as well as against the world.

openly available80.2%not open19.8%

World: 40% of research is openly available.

with international co-authors12.9%domestic only87.1%

World: 18% is written across borders.

How has Thuongmai University's research output changed?

Output in 2022-2025 was 395% higher than in 2018-2021.

still counting2010201520202025
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Thuongmai University as a percentage of every work published that year, 0.0041% in 2024.

still counting0.0020%0.0040%0.0060%Thuongmai University0.0050% in 202520102020

Fractional works of Thuongmai University over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year, against all institutions in the same year.

still counting5%10%15%all institutions10.0% in 2025Thuongmai University8.8% in 20252020

Of each year's output, the share that reached the world's 10% most cited for its field and year. Peak 14.9% in 2020.

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Thuongmai University on Science Explorer

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