Subfield · Marketing · United States
Marketing research in United States
Pennsylvania State University ranks first in United States for Marketing research in 2022–2025 (#55 worldwide), followed by Arizona State University and University of Florida.
- United States's world rank
- #3 of 56 countries, 2022–2025
- Works, 2022–2025
- 8.2k
- Top-10% rate
- 22.5%
- Ranked institutions
- 7
Research strength only: this says nothing about teaching, admissions or cost.
What is the best university for Marketing in United States?
| # | Institution | World rank | Score | Top-10% rate | Works |
|---|---|---|---|---|---|
| 1 | Pennsylvania State UniversityState College | #55 | 25.9 | 30.3% | 92 |
| 2 | Arizona State UniversityTempe | #85 | 17.8 | 29.7% | 60 |
| 3 | University of FloridaGainesville | #92 | 16.4 | 31.2% | 61 |
| 4 | Purdue University West LafayetteWest Lafayette | #99 | 15.0 | 32.3% | 67 |
| 5 | New York UniversityNew York | #103 | 14.3 | 27.0% | 68 |
| 6 | Cornell UniversityIthaca | #106 | 13.8 | 22.5% | 71 |
| 7 | University of North Carolina at Chapel HillChapel Hill | #110 | 13.1 | 19.0% | 66 |
Institutions in United States above the floor of 40 fractional works in Marketing, ordered by their worldwide rank on research quality, 2022–2025.
Who are the top Marketing researchers in United States?
Alex Pentland, Angus Deaton and Richard E. Petty rank highest among researchers based in United States.
- 1Alex Pentland#100 worldwide overall6k citations · 7 works
- 2Angus Deaton#639 worldwide overall3.4k citations · 8 works
- 3Richard E. Petty#851 worldwide overall4.2k citations · 5 works
- 4Leonard L. Berry#1,431 worldwide overall7.5k citations · 10 works
- 5Morris B. Holbrook#1,889 worldwide overall2.2k citations · 18 works
- 6Richard P. Bagozzi#2,132 worldwide overall2.6k citations · 12 works
- 7Moshe Ben‐Akiva#2,168 worldwide overall2.9k citations · 7 works
- 8Susan T. Fiske#2,195 worldwide overall3k citations · 5 works
- 9Philip Kotler#2,480 worldwide overall967 citations · 22 works
- 10Joseph Sarkis#2,619 worldwide overall2.5k citations · 7 works
- 11Norbert Schwarz#3,034 worldwide overall2.3k citations · 7 works
- 12Paul Milgrom#3,105 worldwide overall2.3k citations · 16 works
- 13Erik Brynjolfsson#3,419 worldwide overall1.7k citations · 10 works
- 14Carl Wittke#3,809 worldwide overall345 citations · 5 works
- 15Daniel McFadden#4,733 worldwide overall2.7k citations · 5 works
How United States compares with other countries in Marketing