Marketing research in United States
Cornell University ranks first in United States for Marketing research in 2022-now (#12 worldwide), followed by New York University and Pennsylvania State University.
- United States's world rank
- #2 of 53 countries, 2022-now
- Works, 2022-now
- 8.2k
- Top-10% rate
- 10.7%
- Ranked institutions
- 9
Research strength only: this says nothing about teaching, admissions or cost.
What is the best university for Marketing in United States?
| # | Institution | World rank | Score | Top-10% rate | Works |
|---|---|---|---|---|---|
| 1 | Cornell UniversityIthaca | #12 | 54.5 | 10.2% | 73 |
| 2 | New York UniversityNew York | #14 | 51.7 | 12.7% | 76 |
| 3 | Pennsylvania State UniversityState College | #21 | 44.3 | 13.7% | 93 |
| 4 | Columbia UniversityNew York | #23 | 42.6 | 12.5% | 61 |
| 5 | Purdue University West LafayetteWest Lafayette | #48 | 29.1 | 13.2% | 67 |
| 6 | University of FloridaGainesville | #56 | 26.3 | 11.5% | 62 |
| 7 | Indiana UniversityBloomington | #60 | 25.1 | 11.8% | 65 |
| 8 | Arizona State UniversityTempe | #82 | 19.4 | 13.0% | 60 |
| 9 | University of North Carolina at Chapel HillChapel Hill | #130 | 10.9 | 11.4% | 68 |
Institutions in United States above the floor of 40 fractional works in Marketing, ordered by their worldwide rank on research quality, 2022-now.
Who are the top Marketing researchers in United States?
Dhruv Grewal, Joseph Sarkis and Stephen Louis Vargo rank highest among researchers based in United States, on their papers in Marketing that reached the world top 10%, beyond the 10% expected.
- 1Dhruv Grewal#16,385 worldwide overall42.2 of 96 papers here in the top 10%
- 2Joseph Sarkis#708 worldwide overall27.3 of 49 papers here in the top 10%
- 3Stephen Louis Vargo#8,047 worldwide overall23.0 of 41 papers here in the top 10%
- 4Kevin Lane Keller#25,134 worldwide overall22.2 of 42 papers here in the top 10%
- 5Kent B. Monroe#46,340 worldwide overall22.9 of 51 papers here in the top 10%
- 6V. Kumar#8,063 worldwide overall21.3 of 38 papers here in the top 10%
- 7Scott A. Neslin#34,668 worldwide overall21.5 of 47 papers here in the top 10%
- 8Jan‐Benedict E.M. Steenkamp#7,852 worldwide overall21.2 of 44 papers here in the top 10%
- 9Jagdish N. Sheth#74,924 worldwide overall22.7 of 69 papers here in the top 10%
- 10Woo Gon Kim#20,337 worldwide overall18.8 of 40 papers here in the top 10%
- 11Valarie A. Zeithaml#17,010 worldwide overall16.7 of 24 papers here in the top 10%
- 12Donald R. Lehmann#42,174 worldwide overall21.0 of 71 papers here in the top 10%
- 13Richard P. Bagozzi#8,857 worldwide overall18.0 of 44 papers here in the top 10%
- 14Koen H. Pauwels#43,477 worldwide overall17.8 of 44 papers here in the top 10%
- 15Wayne D. Hoyer#56,821 worldwide overall17.7 of 45 papers here in the top 10%
Ranked among researchers based in United States on their work in Marketing alone: how many more of their papers here reached the world top 10% for their subfield and year than the 10% expected.
How United States compares with other countries in Marketing