Valarie A. Zeithaml
Valarie A. Zeithaml publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Consumer Retail Behavior Studies and Service and Product Innovation.
- World rank
- #21,243 of 7,710,434 ranked researchers
- Rank in United States
- #7,772 of 1,627,098
- Works
- 115
- Citations
- 138k
- Citations per work
- 1201.4
What does Valarie A. Zeithaml research?
Valarie A. Zeithaml's work is mostly in Business, Management and Accounting (61%), Social Sciences (8%), Decision Sciences (5%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences8473.4%
- Business, Management and Accounting7060.8%
- Social Sciences98.0%
- Decision Sciences54.6%
- Everything else2723.2%
- Health Sciences43.4%
- Health Professions43.4%
- 1Marketing31% of their works
- 2Organizational Behavior and Human Resource Management26% of their works
- 3Sociology and Political Science8% of their works
- 4Information Systems and Management5% of their works
- 5Strategy and Management4% of their works
- 6General Health Professions3% of their works
Research topics
Which keywords describe Valarie A. Zeithaml's research?
The keywords of their largest research topics: Customer Satisfaction, Service Quality, Customer Experience, Marketing Strategy, Consumer Behavior, Impulse Buying, Multichannel Retailing and E-commerce.
- Retail Economics
- Customer Equity
- Technology Acceptance Model
- Information Systems
- Brand Trust
- Value Creation
- E-commerce
- Impulse Buying
- Marketing Strategy
- Service Quality
- Customer Satisfaction
- Customer Experience
- Consumer Behavior
- Multichannel Retailing
- Co-Creation
- Brand Equity
- Electronic Word-of-Mouth
- Social Media
- Churn Prediction
- Marketing Strategies
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 20 words, with their numbers
- Customer Satisfaction641 topic
- Service Quality641 topic
- Customer Experience402 topics
- Marketing Strategy272 topics
- Consumer Behavior232 topics
- Impulse Buying211 topic
- Multichannel Retailing211 topic
- E-commerce202 topics
- Co-Creation191 topic
- Value Creation191 topic
- Brand Equity151 topic
- Brand Trust151 topic
- Electronic Word-of-Mouth121 topic
- Information Systems121 topic
- Social Media121 topic
- Technology Acceptance Model121 topic
- Churn Prediction81 topic
- Customer Equity81 topic
- Marketing Strategies81 topic
- Retail Economics81 topic
Where does Valarie A. Zeithaml work?
Valarie A. Zeithaml's main affiliation in the publication record is University of North Carolina at Chapel Hill, United States.
How many publications and citations does Valarie A. Zeithaml have?
OpenAlex counts 115 works and 138,157 citations for Valarie A. Zeithaml, an h-index of 63, ranking #21,243 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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