Donald R. Lehmann
Donald R. Lehmann publishes mostly in Marketing, Management Science and Operations Research and Sociology and Political Science, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Digital Marketing and Social Media.
- World rank
- #19,686 of 1,633,909 ranked researchers
- Rank in United States
- #9,364 of 358,040
- Works
- 91
- Citations
- 1.3k
- Citations per work
- 14.2
What does Donald R. Lehmann research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing26% of their works
- 2Management Science and Operations Research10% of their works
- 3Sociology and Political Science8% of their works
- 4Economics and Econometrics7% of their works
- 5General Decision Sciences4% of their works
- 6Applied Psychology4% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Digital Marketing and Social Media
- Consumer Retail Behavior Studies
- Decision-Making and Behavioral Economics
- Sensory Analysis and Statistical Methods
- Customer Service Quality and Loyalty
- Innovation Diffusion and Forecasting
Which keywords describe Donald R. Lehmann's research?
The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Marketing Strategies, Retail Economics, Electronic Word-of-Mouth, Social Media and Customer Experience.
- Sensory Analysis
- Customer Satisfaction
- Agent-Based Modeling
- Multichannel Retailing
- Customer Experience
- Electronic Word-of-Mouth
- Marketing Strategies
- Brand Equity
- Consumer Behavior
- Brand Trust
- Retail Economics
- Social Media
- Decision Making
- Risk Aversion
- Consumer Perception
- Innovation Diffusion
- Service Quality
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior232 topics
- Brand Equity121 topic
- Brand Trust121 topic
- Marketing Strategies111 topic
- Retail Economics111 topic
- Electronic Word-of-Mouth71 topic
- Social Media71 topic
- Customer Experience51 topic
- Decision Making51 topic
- Multichannel Retailing51 topic
- Risk Aversion51 topic
- Agent-Based Modeling41 topic
- Consumer Perception41 topic
- Customer Satisfaction41 topic
- Innovation Diffusion41 topic
- Sensory Analysis41 topic
- Service Quality41 topic
Where does Donald R. Lehmann work?
Donald R. Lehmann's main affiliation in the publication record is Columbia University, United States.
How many publications and citations does Donald R. Lehmann have?
Science Explorer counts 91 works and 1,288 citations for Donald R. Lehmann, ranking #19,686 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.