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Researcher · Columbia University · United States

Donald R. Lehmann

Donald R. Lehmann publishes mostly in Marketing, Management Science and Operations Research and Economics and Econometrics, on topics such as Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification and Innovation Diffusion and Forecasting.

OpenAlex
World rank
#14,590
of 7,710,434 ranked researchers
Rank in United States
#5,155
of 1,627,098
Works
352
Citations
35k
Citations per work
100.2
h-index
82
i10-index 196Top 0.1% in Marketing
Donald R. Lehmann

What does Donald R. Lehmann research?

Donald R. Lehmann's work is mostly in Business, Management and Accounting (38%), Decision Sciences (9%), Economics, Econometrics and Finance (8%).

Social Sciences: 219 works · 62.1% of their workBusiness, Management and Accounting: 136 works · 38.5% of their workMarketing: 105 works · 29.9% of their workStrategy and Management: 17 works · 4.7% of their workOrganizational Behavior and Human Resource Management: 14 works · 3.9% of their workDecision Sciences: 32 works · 9.2% of their workManagement Science and Operations Research: 32 works · 9.2% of their workEconomics, Econometrics and Finance: 30 works · 8.4% of their workEconomics and Econometrics: 30 works · 8.4% of their workSocial Sciences: 21 works · 6.0% of their workSociology and Political Science: 21 works · 6.0% of their workEverything else: 133 works · 37.9% of their workTHEIR WORKDonald R. Lehmann352works
Social Sciences62%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting13638.5%
    2. Decision Sciences329.2%
    3. Economics, Econometrics and Finance308.4%
    4. Social Sciences216.0%
  2. Everything else13337.9%
  1. 1Marketing30% of their works
  2. 2Management Science and Operations Research9% of their works
  3. 3Economics and Econometrics8% of their works
  4. 4Sociology and Political Science6% of their works
  5. 5Strategy and Management5% of their works
  6. 6Organizational Behavior and Human Resource Management4% of their works

Research topics

Which keywords describe Donald R. Lehmann's research?

The keywords of their largest research topics: Consumer Behavior, Marketing Strategies, Retail Economics, Brand Equity, Brand Trust, Agent-Based Modeling, Innovation Diffusion and Electronic Word-of-Mouth.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior2002 topics
  2. Marketing Strategies1041 topic
  3. Retail Economics1041 topic
  4. Brand Equity961 topic
  5. Brand Trust961 topic
  6. Agent-Based Modeling461 topic
  7. Innovation Diffusion461 topic
  8. Electronic Word-of-Mouth331 topic
  9. Social Media331 topic
  10. Customer Experience321 topic
  11. Customer Satisfaction321 topic
  12. Multichannel Retailing321 topic
  13. Service Quality321 topic
  14. Decision Making311 topic
  15. Risk Aversion311 topic
  16. Conjoint Analysis281 topic
  17. Discrete Choice Models281 topic

Where does Donald R. Lehmann work?

Donald R. Lehmann's main affiliation in the publication record is Columbia University, United States.

How many publications and citations does Donald R. Lehmann have?

OpenAlex counts 352 works and 35,274 citations for Donald R. Lehmann, an h-index of 82, ranking #14,590 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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