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Researcher · University of North Carolina at Chapel Hill · United States

Jan‐Benedict E.M. Steenkamp

Jan‐Benedict E.M. Steenkamp publishes mostly in Marketing, Strategy and Management and Economics and Econometrics, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Customer Service Quality and Loyalty.

ORCID 0000-0002-3839-0425 OpenAlex
World rank
#5,091
of 7,710,434 ranked researchers
Rank in United States
#1,749
of 1,627,098
Works
208
Citations
41k
Citations per work
198.6
h-index
79
i10-index 133Top 0.1% in Marketing
Jan‐Benedict E.M. Steenkamp

What does Jan‐Benedict E.M. Steenkamp research?

Jan‐Benedict E.M. Steenkamp's work is mostly in Business, Management and Accounting (51%), Economics, Econometrics and Finance (8%), Social Sciences (8%).

Social Sciences: 151 works · 72.5% of their workBusiness, Management and Accounting: 106 works · 50.9% of their workMarketing: 66 works · 31.9% of their workStrategy and Management: 25 works · 12.0% of their workOrganizational Behavior and Human Resource Management: 15 works · 7.0% of their workEconomics, Econometrics and Finance: 17 works · 8.3% of their workEconomics and Econometrics: 17 works · 8.3% of their workSocial Sciences: 17 works · 8.0% of their workSociology and Political Science: 17 works · 8.0% of their workPsychology: 11 works · 5.3% of their workSocial Psychology: 11 works · 5.3% of their workEverything else: 57 works · 27.5% of their workTHEIR WORKJan‐Benedict E.M.Steenkamp208works
Social Sciences73%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting10650.9%
    2. Economics, Econometrics and Finance178.3%
    3. Social Sciences178.0%
    4. Psychology115.3%
  2. Everything else5727.5%
  1. 1Marketing32% of their works
  2. 2Strategy and Management12% of their works
  3. 3Economics and Econometrics8% of their works
  4. 4Sociology and Political Science8% of their works
  5. 5Organizational Behavior and Human Resource Management7% of their works
  6. 6Social Psychology5% of their works

Research topics

Which keywords describe Jan‐Benedict E.M. Steenkamp's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Marketing Strategies, Retail Economics, Customer Satisfaction, Service Quality and Electronic Word-of-Mouth.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior1453 topics
  2. Brand Equity651 topic
  3. Brand Trust651 topic
  4. Marketing Strategies601 topic
  5. Retail Economics601 topic
  6. Customer Satisfaction331 topic
  7. Service Quality331 topic
  8. Electronic Word-of-Mouth271 topic
  9. Social Media271 topic
  10. Wine Choice201 topic
  11. Wine Tourism201 topic
  12. Customer Experience181 topic
  13. Multichannel Retailing181 topic
  14. Agent-Based Modeling161 topic
  15. Innovation Diffusion161 topic
  16. Foreign Direct Investment141 topic
  17. Institutional Environment141 topic

Where does Jan‐Benedict E.M. Steenkamp work?

Jan‐Benedict E.M. Steenkamp's main affiliation in the publication record is University of North Carolina at Chapel Hill, United States.

How many publications and citations does Jan‐Benedict E.M. Steenkamp have?

OpenAlex counts 208 works and 41,305 citations for Jan‐Benedict E.M. Steenkamp, an h-index of 79, ranking #5,091 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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