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Researcher · University of Illinois Urbana-Champaign · United States

Kent B. Monroe

Kent B. Monroe publishes mostly in Marketing, Economics and Econometrics and Strategy and Management, on topics such as Consumer Market Behavior and Pricing, Consumer Behavior in Brand Consumption and Identification and Consumer Retail Behavior Studies.

OpenAlex
World rank
#23,161
of 7,710,434 ranked researchers
Rank in United States
#8,554
of 1,627,098
Works
156
Citations
26k
Citations per work
165.6
h-index
56
i10-index 97Top 0.6% in Marketing
Kent B. Monroe

What does Kent B. Monroe research?

Kent B. Monroe's work is mostly in Business, Management and Accounting (50%), Decision Sciences (11%), Economics, Econometrics and Finance (7%).

Social Sciences: 113 works · 72.7% of their workBusiness, Management and Accounting: 78 works · 50.3% of their workMarketing: 69 works · 44.4% of their workStrategy and Management: 9 works · 5.9% of their workDecision Sciences: 17 works · 10.9% of their workGeneral Decision Sciences: 9 works · 5.6% of their workManagement Science and Operations Research: 8 works · 5.3% of their workEconomics, Econometrics and Finance: 11 works · 7.2% of their workEconomics and Econometrics: 11 works · 7.2% of their workSocial Sciences: 7 works · 4.3% of their workSociology and Political Science: 7 works · 4.3% of their workEverything else: 43 works · 27.3% of their workTHEIR WORKKent B. Monroe156works
Social Sciences73%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting7850.3%
    2. Decision Sciences1710.9%
    3. Economics, Econometrics and Finance117.2%
    4. Social Sciences74.3%
  2. Everything else4327.3%
  1. 1Marketing44% of their works
  2. 2Economics and Econometrics7% of their works
  3. 3Strategy and Management6% of their works
  4. 4General Decision Sciences6% of their works
  5. 5Management Science and Operations Research5% of their works
  6. 6Sociology and Political Science4% of their works

Research topics

Which keywords describe Kent B. Monroe's research?

The keywords of their largest research topics: Consumer Behavior, E-commerce, Marketing Strategies, Retail Economics, Brand Equity, Brand Trust, Customer Experience and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior1302 topics
  2. E-commerce762 topics
  3. Marketing Strategies671 topic
  4. Retail Economics671 topic
  5. Brand Equity631 topic
  6. Brand Trust631 topic
  7. Customer Experience241 topic
  8. Multichannel Retailing241 topic
  9. Decision Making211 topic
  10. Risk Aversion211 topic
  11. Agent-Based Modeling131 topic
  12. Innovation Diffusion131 topic
  13. Platform Competition121 topic
  14. Two-Sided Markets121 topic
  15. Customer Satisfaction111 topic
  16. Service Quality111 topic
  17. Information Systems91 topic
  18. Technology Acceptance Model91 topic

Where does Kent B. Monroe work?

Kent B. Monroe's main affiliation in the publication record is University of Illinois Urbana-Champaign, United States.

How many publications and citations does Kent B. Monroe have?

OpenAlex counts 156 works and 25,833 citations for Kent B. Monroe, an h-index of 56, ranking #23,161 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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