Koen Pauwels
Koen Pauwels publishes mostly in Marketing, Sociology and Political Science and Management Science and Operations Research, on topics such as Consumer Market Behavior and Pricing, Innovation Diffusion and Forecasting and Digital Marketing and Social Media.
- World rank
- #126,710 of 1,633,909 ranked researchers
- Rank in Türkiye
- #258 of 17,160
- Works
- 41
- Citations
- 290
- Citations per work
- 7.1
What does Koen Pauwels research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing30% of their works
- 2Sociology and Political Science15% of their works
- 3Management Science and Operations Research15% of their works
- 4Strategy and Management13% of their works
- 5Economics and Econometrics6% of their works
- 6Management Information Systems4% of their works
Research topics
- Consumer Market Behavior and Pricing
- Innovation Diffusion and Forecasting
- Digital Marketing and Social Media
- Consumer Behavior in Brand Consumption and Identification
- Digital Platforms and Economics
- Behavioral Health and Interventions
- Innovative Human-Technology Interaction
- Mobile Health and mHealth Applications
Which keywords describe Koen Pauwels's research?
The keywords of their largest research topics: Consumer Behavior, Marketing Strategies, Retail Economics, Agent-Based Modeling, Innovation Diffusion, Electronic Word-of-Mouth, Social Media and Brand Equity.
- User Experience
- Design Research
- Theory of Planned Behaviour
- Platform Competition
- Brand Equity
- Electronic Word-of-Mouth
- Agent-Based Modeling
- Marketing Strategies
- Consumer Behavior
- Retail Economics
- Innovation Diffusion
- Social Media
- Brand Trust
- Self-Regulation
- Two-Sided Markets
- Mobile Health
- mHealth
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Consumer Behavior122 topics
- Marketing Strategies91 topic
- Retail Economics91 topic
- Agent-Based Modeling61 topic
- Innovation Diffusion61 topic
- Electronic Word-of-Mouth51 topic
- Social Media51 topic
- Brand Equity31 topic
- Brand Trust31 topic
- Platform Competition21 topic
- Self-Regulation21 topic
- Theory of Planned Behaviour21 topic
- Two-Sided Markets21 topic
- Design Research11 topic
- Mobile Health11 topic
- User Experience11 topic
- mHealth11 topic
Where does Koen Pauwels work?
Koen Pauwels's main affiliation in the publication record is Özyeğin University, Türkiye.
How many publications and citations does Koen Pauwels have?
Science Explorer counts 41 works and 290 citations for Koen Pauwels, ranking #126,710 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.