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Researcher · Northeastern University · United States

Koen H. Pauwels

Koen H. Pauwels publishes mostly in Marketing, Sociology and Political Science and Management Science and Operations Research, on topics such as Consumer Market Behavior and Pricing, Digital Marketing and Social Media and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-5975-5980 OpenAlex
World rank
#26,372
of 7,710,434 ranked researchers
Rank in United States
#9,863
of 1,627,098
Works
215
Citations
13k
Citations per work
60.5
h-index
48
i10-index 90Top 1% in Marketing
Koen H. Pauwels

What does Koen H. Pauwels research?

Koen H. Pauwels's work is mostly in Business, Management and Accounting (46%), Social Sciences (12%), Decision Sciences (10%).

Social Sciences: 162 works · 75.5% of their workBusiness, Management and Accounting: 98 works · 45.8% of their workMarketing: 75 works · 34.8% of their workStrategy and Management: 15 works · 7.0% of their workOrganizational Behavior and Human Resource Management: 9 works · 4.0% of their workSocial Sciences: 26 works · 12.3% of their workSociology and Political Science: 26 works · 12.3% of their workDecision Sciences: 21 works · 9.9% of their workManagement Science and Operations Research: 21 works · 9.9% of their workEconomics, Econometrics and Finance: 16 works · 7.5% of their workEconomics and Econometrics: 16 works · 7.5% of their workEverything else: 53 works · 24.5% of their workTHEIR WORKKoen H. Pauwels215works
Social Sciences75%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting9845.8%
    2. Social Sciences2612.3%
    3. Decision Sciences219.9%
    4. Economics, Econometrics and Finance167.5%
  2. Everything else5324.5%
  1. 1Marketing35% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Management Science and Operations Research10% of their works
  4. 4Economics and Econometrics8% of their works
  5. 5Strategy and Management7% of their works
  6. 6Organizational Behavior and Human Resource Management4% of their works

Research topics

Which keywords describe Koen H. Pauwels's research?

The keywords of their largest research topics: Consumer Behavior, E-commerce, Marketing Strategies, Retail Economics, Electronic Word-of-Mouth, Social Media, Brand Equity and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior1612 topics
  2. E-commerce1222 topics
  3. Marketing Strategies1111 topic
  4. Retail Economics1111 topic
  5. Electronic Word-of-Mouth591 topic
  6. Social Media591 topic
  7. Brand Equity501 topic
  8. Brand Trust501 topic
  9. Agent-Based Modeling481 topic
  10. Innovation Diffusion481 topic
  11. Customer Experience301 topic
  12. Multichannel Retailing301 topic
  13. Customer Satisfaction211 topic
  14. Platform Competition211 topic
  15. Service Quality211 topic
  16. Two-Sided Markets211 topic
  17. Information Systems111 topic
  18. Technology Acceptance Model111 topic

Where does Koen H. Pauwels work?

Koen H. Pauwels's main affiliation in the publication record is Northeastern University, United States.

How many publications and citations does Koen H. Pauwels have?

OpenAlex counts 215 works and 13,006 citations for Koen H. Pauwels, an h-index of 48, ranking #26,372 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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