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Researcher · Babson College · United States

Dhruv Grewal

Dhruv Grewal publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science, on topics such as Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification and Customer Service Quality and Loyalty.

ORCID 0000-0002-7046-6063 OpenAlex
World rank
#1,668
of 7,710,434 ranked researchers
Rank in United States
#656
of 1,627,098
Works
358
Citations
64k
Citations per work
178.0
h-index
104
i10-index 231Top 0.1% in Marketing
Dhruv Grewal

What does Dhruv Grewal research?

Dhruv Grewal's work is mostly in Business, Management and Accounting (55%), Social Sciences (9%), Computer Science (4%).

Social Sciences: 241 works · 67.2% of their workBusiness, Management and Accounting: 195 works · 54.6% of their workMarketing: 141 works · 39.5% of their workOrganizational Behavior and Human Resource Management: 38 works · 10.7% of their workStrategy and Management: 16 works · 4.4% of their workSocial Sciences: 32 works · 9.0% of their workSociology and Political Science: 32 works · 9.0% of their workDecision Sciences: 13 works · 3.6% of their workInformation Systems and Management: 13 works · 3.6% of their workEverything else: 103 works · 28.7% of their workPhysical Sciences: 15 works · 4.1% of their workComputer Science: 15 works · 4.1% of their workArtificial Intelligence: 15 works · 4.1% of their workTHEIR WORKDhruv Grewal358works
Physical Sciences4%Social Sciences67%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting19554.6%
    2. Social Sciences329.0%
    3. Decision Sciences133.6%
  2. Everything else10328.7%
    1. Computer Science154.1%
  1. 1Marketing40% of their works
  2. 2Organizational Behavior and Human Resource Management11% of their works
  3. 3Sociology and Political Science9% of their works
  4. 4Strategy and Management4% of their works
  5. 5Artificial Intelligence4% of their works
  6. 6Information Systems and Management4% of their works

Research topics

Which keywords describe Dhruv Grewal's research?

The keywords of their largest research topics: Consumer Behavior, Customer Experience, Impulse Buying, Multichannel Retailing, Brand Equity, Brand Trust, E-commerce and Customer Satisfaction.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior2102 topics
  2. Customer Experience1602 topics
  3. Impulse Buying1321 topic
  4. Multichannel Retailing1321 topic
  5. Brand Equity1231 topic
  6. Brand Trust1231 topic
  7. E-commerce1192 topics
  8. Customer Satisfaction911 topic
  9. Service Quality911 topic
  10. Marketing Strategies871 topic
  11. Retail Economics871 topic
  12. Electronic Word-of-Mouth611 topic
  13. Social Media611 topic
  14. Information Systems321 topic
  15. Technology Acceptance Model321 topic
  16. Artificial Intelligence281 topic
  17. Service Robots281 topic
  18. Decision Making161 topic
  19. Risk Aversion161 topic

Where does Dhruv Grewal work?

Dhruv Grewal's main affiliation in the publication record is Babson College, United States.

How many publications and citations does Dhruv Grewal have?

OpenAlex counts 358 works and 63,732 citations for Dhruv Grewal, an h-index of 104, ranking #1,668 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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