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Researcher · The University of Texas at Austin · United States

Wayne D. Hoyer

Wayne D. Hoyer publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Digital Marketing and Social Media.

OpenAlex
World rank
#35,975
of 7,710,434 ranked researchers
Rank in United States
#13,747
of 1,627,098
Works
186
Citations
21k
Citations per work
115.4
h-index
56
i10-index 94Top 0.6% in Marketing
Wayne D. Hoyer

What does Wayne D. Hoyer research?

Wayne D. Hoyer's work is mostly in Business, Management and Accounting (50%), Social Sciences (13%), Psychology (8%).

Social Sciences: 132 works · 71.0% of their workBusiness, Management and Accounting: 93 works · 49.9% of their workMarketing: 61 works · 32.7% of their workOrganizational Behavior and Human Resource Management: 20 works · 10.5% of their workStrategy and Management: 12 works · 6.7% of their workSocial Sciences: 24 works · 13.0% of their workSociology and Political Science: 24 works · 13.0% of their workPsychology: 15 works · 8.1% of their workSocial Psychology: 10 works · 5.6% of their workApplied Psychology: 5 works · 2.5% of their workEverything else: 54 works · 29.0% of their workTHEIR WORKWayne D. Hoyer186works
Social Sciences71%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting9349.9%
    2. Social Sciences2413.0%
    3. Psychology158.1%
  2. Everything else5429.0%
  1. 1Marketing33% of their works
  2. 2Sociology and Political Science13% of their works
  3. 3Organizational Behavior and Human Resource Management10% of their works
  4. 4Strategy and Management7% of their works
  5. 5Social Psychology6% of their works
  6. 6Applied Psychology2% of their works

Research topics

Which keywords describe Wayne D. Hoyer's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, Customer Satisfaction, Service Quality, Electronic Word-of-Mouth and Social Media.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior1022 topics
  2. Brand Equity872 topics
  3. Brand Community801 topic
  4. Brand Trust801 topic
  5. Customer Satisfaction431 topic
  6. Service Quality431 topic
  7. Electronic Word-of-Mouth371 topic
  8. Social Media371 topic
  9. Customer Experience271 topic
  10. Multichannel Retailing271 topic
  11. Marketing Strategies221 topic
  12. Retail Economics221 topic
  13. Self-Regulation101 topic
  14. Theory of Planned Behaviour101 topic
  15. Corporate Reputation91 topic
  16. Financial Performance91 topic
  17. IMC71 topic
  18. Integrated Marketing Communication71 topic

Where does Wayne D. Hoyer work?

Wayne D. Hoyer's main affiliation in the publication record is The University of Texas at Austin, United States.

How many publications and citations does Wayne D. Hoyer have?

OpenAlex counts 186 works and 21,464 citations for Wayne D. Hoyer, an h-index of 56, ranking #35,975 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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