Question 1

What does Wayne D. Hoyer research?

Accepted Answer

Wayne D. Hoyer publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Digital Marketing and Social Media.

Question 2

Which keywords describe Wayne D. Hoyer's research?

Accepted Answer

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Community, Brand Trust, Customer Satisfaction, Service Quality, Electronic Word-of-Mouth and Social Media.

Question 3

Where does Wayne D. Hoyer work?

Accepted Answer

Wayne D. Hoyer's main affiliation in the publication record is The University of Texas at Austin, United States.

Question 4

How many publications and citations does Wayne D. Hoyer have?

Accepted Answer

OpenAlex counts 186 works and 21,464 citations for Wayne D. Hoyer, an h-index of 56, ranking #35,975 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Wayne D. Hoyer's h-index high?

Accepted Answer

An h-index of 56 is at or above that of 99.5% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 0.6%.