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Corporate Identity and Reputation

Corporate Identity and Reputation is a research topic within Strategy and Management. Science Explorer counts 10k research works in it since 1953. 10.2% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the dimensions, antecedents, and consequences of corporate reputation, with a focus on its impact on sustained superior financial performance. It delves into topics such as organizational identity, stakeholder perception, brand management, crisis management, and the influence of media on reputation. The literature also examines the relationship between corporate reputation and market value, as well as the role of customer perspective in shaping reputation.

  • Corporate Reputation
  • Financial Performance
  • Organizational Identity
  • Stakeholder Perception
  • Brand Management
  • Reputation Measurement
  • Media Influence
  • Customer Perspective
  • Crisis Management
  • Market Value
Research works
10k
fractional, since 1953
In the world top 10%
1k
per year above
Top-10% rate
10.2%
share of its works in the world top 10%
Growth, 2018-21 → 2022-25
-1%
the tick is no change
Largest producer
Türkiye
23% of the 10 largest, 2022-now

Which countries lead Corporate Identity and Reputation research?

By volume, Türkiye and the United States publish the most (309 and 220 works in 2022-now).

By volume, 2022-now

  1. 1 Türkiye 309 works
  2. 2 United States 220 works
  3. 3 China 210 works
  4. 4 Brazil 100 works
  5. 5 Germany 96 works
  6. 6 Indonesia 88 works
  7. 7 United Kingdom 87 works
  8. 8 India 86 works
  9. 9 Spain 67 works
  10. 10 Poland 57 works

How concentrated that is

The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.

Türkiye: 23.4%United States: 16.6%China: 15.9%Brazil: 7.6%6 others listed: 36.4%23%largest
Türkiye309 · 23.4%United States220 · 16.6%China210 · 15.9%Brazil100 · 7.6%6 others listed481 · 36.4%

Shares of the rows listed above, not of the whole node.

Which institutions lead Corporate Identity and Reputation research?

By volume in 2022-now, Marmara University publishes the most Corporate Identity and Reputation research, followed by Sivas Cumhuriyet Üniversitesi and Selçuk University.

Who are the leading researchers in Corporate Identity and Reputation?

The most-cited researchers publishing on Corporate Identity and Reputation include Marko Sarstedt, Christian M. Ringle and Michael C. Jensen.

  1. 1 Marko Sarstedt Germany 221k citations
  2. 2 Christian M. Ringle Germany 215k citations
  3. 3 Michael C. Jensen United States 203k citations
  4. 4 Claes Fornell United States 198k citations
  5. 5 George F. Loewenstein United States 105k citations
  6. 6 Jörg Henseler Netherlands 96k citations
  7. 7 Adrian F Furnham United Kingdom 94k citations

Ranked by citations received across their whole record, among researchers with at least three works on this topic.

What are the most cited papers in Corporate Identity and Reputation?

The most cited paper in Corporate Identity and Reputation is "The Commitment-Trust Theory of Relationship Marketing" (Robert M. Morgan, Shelby D. Hunt, 1994), with 10,929 citations. Next come "Alumni and their alma mater: A partial test of the reformulated model of organizational identification" (5,770) and "Organizational Images and Member Identification" (4,936).

Most cited papers
#PaperReleasedCitations
1 The Commitment-Trust Theory of Relationship Marketing Robert M. Morgan, Shelby D. Hunt · Journal of Marketing Jul 1994 10,929
2 Alumni and their alma mater: A partial test of the reformulated model of organizational identification Fred A. Mael, Blake E. Ashforth · Journal of Organizational Behavior Mar 1992 5,770
3 Organizational Images and Member Identification Jane E. Dutton, Janet M. Dukerich, Celia Virginia Harquail · Administrative Science Quarterly Open access Jun 1994 4,936
4 Consumer Trust, Value, and Loyalty in Relational Exchanges Deepak Sirdeshmukh, Jagdip Singh, B.A. Sabol · Journal of Marketing 2002 4,190
5 Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies CB Bhattacharya, Sankar Sen · Journal of Marketing Apr 2003 3,312
All 97 most cited papers, with filters and sorting

Where is Corporate Identity and Reputation research done?

The largest centres of Corporate Identity and Reputation research in 2022-now are Istanbul (Türkiye), Beijing (China), Ankara (Türkiye) and London (United Kingdom). Among places with at least 20 works in it, it is an unusually large share of all research in Istanbul.

Largest cities, 2022-now

  1. 1 IstanbulTürkiye 67 works
  2. 2 BeijingChina 32 works
  3. 3 AnkaraTürkiye 30 works
  4. 4 LondonUnited Kingdom 26 works
  5. 5 MoscowRussia 21 works
  6. 6 KyivUkraine 20 works
  7. 7 ShanghaiChina 19 works
  8. 8 JakartaIndonesia 19 works
  9. 9 São PauloBrazil 17 works
  10. 10 MadridSpain 14 works

Where it is the local speciality

  1. IstanbulTR · 67.1 works6.6×
← less than its size predicts1×more →

Location quotient: how much more of its research is in Corporate Identity and Reputation than the world average.

See Corporate Identity and Reputation on the map

Where is the best place to study Corporate Identity and Reputation?

Among universities, judged by research, Marmara University and Sivas Cumhuriyet Üniversitesi score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.

Excellenceshare of its work in the world top 10%, 2022-now and all time averaged
40%
Specialisationhow much of its work is in this field, counted up to 10× the world share
10%
Sizeits output in this field, on a log scale
30%
Growthoutput growth, counted from -20% to +20%
10%
Internationalshare of its work with a co-author abroad
10%
Each slider sets a weight; the share it gets of the score is beside it.
#UniversityScoreTop 10%SpecialisationWorksGrowth
1Marmara UniversityTürkiye 86.21.3%13.0×9 +4.9%
2Sivas Cumhuriyet ÜniversitesiTürkiye 10.01.3%16.7×8 +29.4%

Universities only. The score blends excellence (40%), size (30%), specialisation (10%), growth (10%), international reach (10%), 2022-now; growth compares 2018-21 with 2022-25 and counts up to +20%, since a jump from a small base is mostly noise.

Every institution in Corporate Identity and Reputation, country by country

Is Corporate Identity and Reputation research growing?

Output in 2022-2025 was 1% lower than in 2018-2021, peaking in 2025.

still counting19801990200020102020
grewheldshrank

The same series as a ribbon: one cell per year, darker for more. The line above answers how much; this answers when.

Its share of all research

Growing output can still be a shrinking share: all of science grows. This is Corporate Identity and Reputation as a percentage of every work published that year, 0.0077% in 2024.

still counting0.0050%0.010%0.015%Corporate Identity and Reputation0.0090% in 202519801990200020102020

Fractional works of Corporate Identity and Reputation over all fractional works that year. How the balance of science has shifted.

How much of it reaches the world top 10%

Year by year.

still counting5%10%15%Corporate Identity and Reputation11.2% in 2025200020102020

Of each year's works in it, the share that reached the world's 10% most cited for their field and year. A field is the world for its own topics, so there is no other line to hold it against.

Which topics inside it are moving

Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.

Discussion

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