Corporate Identity and Reputation

Corporate Identity and Reputation is a research topic within Strategy and Management. Science Explorer counts 10k research works in it since 1953. 10.2% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the dimensions, antecedents, and consequences of corporate reputation, with a focus on its impact on sustained superior financial performance. It delves into topics such as organizational identity, stakeholder perception, brand management, crisis management, and the influence of media on reputation. The literature also examines the relationship between corporate reputation and market value, as well as the role of customer perspective in shaping reputation.

• Corporate Reputation
• Financial Performance
• Organizational Identity
• Stakeholder Perception
• Brand Management
• Reputation Measurement
• Media Influence
• Customer Perspective
• Crisis Management
• Market Value