Jörg Henseler
Jörg Henseler publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Strategy and Management, on topics such as Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification and Digital Marketing and Social Media.
- World rank
- #33,063 of 7,710,434 ranked researchers
- Rank in Netherlands
- #622 of 107,149
- Works
- 281
- Citations
- 96k
- Citations per work
- 341.2
What does Jörg Henseler research?
Jörg Henseler's work is mostly in Business, Management and Accounting (35%), Decision Sciences (11%), Social Sciences (9%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences15555.2%
- Business, Management and Accounting9935.3%
- Decision Sciences3111.2%
- Social Sciences248.7%
- Everything else12644.8%
- 1Marketing16% of their works
- 2Organizational Behavior and Human Resource Management10% of their works
- 3Strategy and Management9% of their works
- 4Sociology and Political Science9% of their works
- 5Management Science and Operations Research6% of their works
- 6Information Systems and Management5% of their works
Research topics
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Digital Marketing and Social Media
- Technology Adoption and User Behaviour
- Service and Product Innovation
- Consumer Retail Behavior Studies
- Sensory Analysis and Statistical Methods
- Innovation and Knowledge Management
Which keywords describe Jörg Henseler's research?
The keywords of their largest research topics: Customer Satisfaction, Service Quality, Brand Trust, Consumer Behavior, Customer Experience, Electronic Word-of-Mouth, Social Media and Information Systems.
- Dynamic Capabilities
- Consumer Perception
- Impulse Buying
- Co-Creation
- Information Systems
- Electronic Word-of-Mouth
- Consumer Behavior
- Service Quality
- Customer Satisfaction
- Brand Trust
- Customer Experience
- Social Media
- Technology Acceptance Model
- Value Creation
- Multichannel Retailing
- Sensory Analysis
- Knowledge Transfer
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Customer Satisfaction601 topic
- Service Quality601 topic
- Brand Trust451 topic
- Consumer Behavior451 topic
- Customer Experience382 topics
- Electronic Word-of-Mouth351 topic
- Social Media351 topic
- Information Systems331 topic
- Technology Acceptance Model331 topic
- Co-Creation201 topic
- Value Creation201 topic
- Impulse Buying181 topic
- Multichannel Retailing181 topic
- Consumer Perception141 topic
- Sensory Analysis141 topic
- Dynamic Capabilities131 topic
- Knowledge Transfer131 topic
Where does Jörg Henseler work?
Jörg Henseler's main affiliation in the publication record is University of Twente, Netherlands.
How many publications and citations does Jörg Henseler have?
OpenAlex counts 281 works and 95,873 citations for Jörg Henseler, an h-index of 66, ranking #33,063 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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