Anitha Parasuraman
Anitha Parasuraman publishes mostly in Organizational Behavior and Human Resource Management, Marketing and Sociology and Political Science, on topics such as Customer Service Quality and Loyalty, Consumer Retail Behavior Studies and Technology Adoption and User Behaviour.
- World rank
- #10,243 of 7,710,434 ranked researchers
- Rank in United States
- #3,525 of 1,627,098
- Works
- 182
- Citations
- 121k
- Citations per work
- 662.9
What does Anitha Parasuraman research?
Anitha Parasuraman's work is mostly in Business, Management and Accounting (60%), Social Sciences (9%), Decision Sciences (7%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences13976.1%
- Business, Management and Accounting11060.3%
- Social Sciences169.0%
- Decision Sciences126.8%
- Everything else4323.9%
- 1Organizational Behavior and Human Resource Management28% of their works
- 2Marketing21% of their works
- 3Sociology and Political Science9% of their works
- 4Information Systems and Management7% of their works
- 5Management Information Systems6% of their works
- 6Strategy and Management5% of their works
Research topics
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Technology Adoption and User Behaviour
- Digital Marketing and Social Media
- Service and Product Innovation
- Consumer Behavior in Brand Consumption and Identification
- Job Satisfaction and Organizational Behavior
- Quality and Supply Management
Which keywords describe Anitha Parasuraman's research?
The keywords of their largest research topics: Customer Satisfaction, Service Quality, Customer Experience, Impulse Buying, Multichannel Retailing, Electronic Word-of-Mouth, Information Systems and Social Media.
- Lean Manufacturing
- Organizational Behavior
- Brand Trust
- Co-Creation
- Social Media
- Electronic Word-of-Mouth
- Impulse Buying
- Service Quality
- Customer Satisfaction
- Customer Experience
- Multichannel Retailing
- Information Systems
- Technology Acceptance Model
- Value Creation
- Consumer Behavior
- Work Engagement
- Supply Chain Management
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Customer Satisfaction901 topic
- Service Quality901 topic
- Customer Experience532 topics
- Impulse Buying281 topic
- Multichannel Retailing281 topic
- Electronic Word-of-Mouth271 topic
- Information Systems271 topic
- Social Media271 topic
- Technology Acceptance Model271 topic
- Co-Creation251 topic
- Value Creation251 topic
- Brand Trust161 topic
- Consumer Behavior161 topic
- Organizational Behavior161 topic
- Work Engagement161 topic
- Lean Manufacturing131 topic
- Supply Chain Management131 topic
Where does Anitha Parasuraman work?
Anitha Parasuraman's main affiliation in the publication record is University of Miami, United States.
How many publications and citations does Anitha Parasuraman have?
OpenAlex counts 182 works and 120,650 citations for Anitha Parasuraman, an h-index of 77, ranking #10,243 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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