A. Parasuraman
A. Parasuraman publishes mostly in Organizational Behavior and Human Resource Management, Marketing and Management of Technology and Innovation, on topics such as Customer Service Quality and Loyalty, Marketing and Advertising Strategies and Quality and Supply Management.
- World rank
- #9,920 of 1,633,909 ranked researchers
- Rank in United States
- #4,785 of 358,040
- Works
- 47
- Citations
- 7.1k
- Citations per work
- 151.0
What does A. Parasuraman research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Organizational Behavior and Human Resource Management24% of their works
- 2Marketing20% of their works
- 3Management of Technology and Innovation9% of their works
- 4Strategy and Management9% of their works
- 5Management Information Systems9% of their works
- 6Sociology and Political Science7% of their works
Research topics
- Customer Service Quality and Loyalty
- Marketing and Advertising Strategies
- Quality and Supply Management
- Service and Product Innovation
- Digital Marketing and Social Media
- Management and Marketing Education
- Consumer Behavior in Brand Consumption and Identification
- Job Satisfaction and Organizational Behavior
Which keywords describe A. Parasuraman's research?
The keywords of their largest research topics: Customer Satisfaction, Service Quality, Brand Equity, IMC, Integrated Marketing Communication, Co-Creation, Electronic Word-of-Mouth and Lean Manufacturing.
- Organizational Behavior
- Experiential Learning
- Brand Trust
- Supply Chain Management
- Lean Manufacturing
- Co-Creation
- IMC
- Service Quality
- Customer Satisfaction
- Brand Equity
- Integrated Marketing Communication
- Electronic Word-of-Mouth
- Social Media
- Value Creation
- Consumer Behavior
- Marketing Education
- Work Engagement
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 17 words, with their numbers
- Customer Satisfaction81 topic
- Service Quality81 topic
- Brand Equity62 topics
- IMC41 topic
- Integrated Marketing Communication41 topic
- Co-Creation31 topic
- Electronic Word-of-Mouth31 topic
- Lean Manufacturing31 topic
- Social Media31 topic
- Supply Chain Management31 topic
- Value Creation31 topic
- Brand Trust21 topic
- Consumer Behavior21 topic
- Experiential Learning21 topic
- Marketing Education21 topic
- Organizational Behavior21 topic
- Work Engagement21 topic
Where does A. Parasuraman work?
A. Parasuraman's main affiliation in the publication record is University of Miami, United States.
How many publications and citations does A. Parasuraman have?
Science Explorer counts 47 works and 7,097 citations for A. Parasuraman, ranking #9,920 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.