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Researcher · University of Pennsylvania · United States

Barbara E. Kahn

Barbara E. Kahn publishes mostly in Marketing, Economics and Econometrics and General Decision Sciences, on topics such as Consumer Behavior in Brand Consumption and Identification, Consumer Market Behavior and Pricing and Consumer Retail Behavior Studies.

ORCID 0000-0002-6397-3286 OpenAlex
World rank
#57,906
of 7,710,434 ranked researchers
Rank in United States
#22,339
of 1,627,098
Works
153
Citations
14k
Citations per work
90.7
h-index
51
i10-index 81Top 0.8% in Marketing
Barbara E. Kahn

What does Barbara E. Kahn research?

Barbara E. Kahn's work is mostly in Business, Management and Accounting (34%), Psychology (8%), Economics, Econometrics and Finance (7%).

Social Sciences: 92 works · 59.9% of their workBusiness, Management and Accounting: 52 works · 33.8% of their workMarketing: 52 works · 33.8% of their workPsychology: 12 works · 8.0% of their workSocial Psychology: 7 works · 4.4% of their workApplied Psychology: 6 works · 3.6% of their workEconomics, Econometrics and Finance: 11 works · 7.4% of their workEconomics and Econometrics: 11 works · 7.4% of their workDecision Sciences: 9 works · 5.6% of their workGeneral Decision Sciences: 9 works · 5.6% of their workSocial Sciences: 8 works · 5.1% of their workSociology and Political Science: 8 works · 5.1% of their workEverything else: 61 works · 40.1% of their workTHEIR WORKBarbara E. Kahn153works
Social Sciences60%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting5233.8%
    2. Psychology128.0%
    3. Economics, Econometrics and Finance117.4%
    4. Decision Sciences95.6%
    5. Social Sciences85.1%
  2. Everything else6140.1%
  1. 1Marketing34% of their works
  2. 2Economics and Econometrics7% of their works
  3. 3General Decision Sciences6% of their works
  4. 4Sociology and Political Science5% of their works
  5. 5Social Psychology4% of their works
  6. 6Applied Psychology4% of their works

Research topics

Which keywords describe Barbara E. Kahn's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Marketing Strategies, Retail Economics, Customer Experience, Multichannel Retailing and Emotion.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior832 topics
  2. Brand Equity441 topic
  3. Brand Trust441 topic
  4. Marketing Strategies391 topic
  5. Retail Economics391 topic
  6. Customer Experience371 topic
  7. Multichannel Retailing371 topic
  8. Emotion352 topics
  9. Consumer Preferences292 topics
  10. Decision Making221 topic
  11. Risk Aversion221 topic
  12. Conjoint Analysis161 topic
  13. Discrete Choice Models161 topic
  14. Self-Regulation141 topic
  15. Theory of Planned Behaviour141 topic
  16. Color Psychology131 topic
  17. Customer Satisfaction131 topic
  18. Kansei Engineering131 topic
  19. Service Quality131 topic

Where does Barbara E. Kahn work?

Barbara E. Kahn's main affiliation in the publication record is University of Pennsylvania, United States.

How many publications and citations does Barbara E. Kahn have?

OpenAlex counts 153 works and 13,870 citations for Barbara E. Kahn, an h-index of 51, ranking #57,906 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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