Color perception and design
Color perception and design is a research topic within Social Psychology. Science Explorer counts 38k research works in it since 1950. 11.4% of them reached the world's top 10% most cited for their field and year.
This cluster of papers explores the intersection of color psychology, Kansei engineering, and product design, focusing on how color influences cognitive performance, emotional responses, and user satisfaction. It delves into topics such as color preferences, affective design, and the impact of color on consumer behavior and product appeal.
- Color Psychology
- Kansei Engineering
- Product Design
- Emotion
- Affective Design
- User Satisfaction
- Consumer Preferences
- Cognitive Performance
- Color Harmony
- Aesthetic Intelligence
- Research works
- 38k fractional, since 1950
- In the world top 10%
- 4.3k per year above
- Top-10% rate
- 11.4% share of its works in the world top 10%
- Growth, 2013–17 → 2018–22
- +9% the tick is no change
Which countries lead Color perception and design research?
By volume, China and the United States publish the most (2k and 760 works in 2022–2025).
By volume, 2022–2025
- 1 China 2k works
- 2 United States 760 works
- 3 Japan 546 works
- 4 India 316 works
- 5 Indonesia 305 works
- 6 United Kingdom 265 works
- 7 South Korea 235 works
- 8 Germany 203 works
- 9 Türkiye 185 works
- 10 Malaysia 156 works
How concentrated that is
The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.
Shares of the rows listed above, not of the whole node.
Which institutions lead Color perception and design research?
By volume in 2022–2025, North Carolina State University publishes the most Color perception and design research, followed by East China University of Science and Technology and Nanjing Forestry University.
By volume, 2022–2025
- 1 North Carolina State University United States 84 works
- 2 East China University of Science and Technology China 40 works
- 3 Nanjing Forestry University China 35 works
- 4 Universiti Teknologi MARA Malaysia 35 works
- 5 Southeast University China 33 works
- 6 Zhejiang University China 27 works
- 7 Tongji University China 26 works
- 8 Jiangnan University China 26 works
- 9 Hong Kong Polytechnic University Hong Kong 26 works
- 10 Tsinghua University China 25 works
Who are the leading researchers in Color perception and design?
The most-cited researchers publishing on Color perception and design include James A. Russell.
- 1 James A. Russell 5k citations
Ranked by citations received across their whole record, among researchers with at least three works on this topic.
Where is Color perception and design research done?
The largest centres of Color perception and design research in 2022–2025 are Beijing (China), Tokyo (Japan), Shanghai (China) and Nanjing (China). Among places with at least 20 works in it, it is an unusually large share of all research in Raleigh and Macao.
Largest cities, 2022–2025
Where it is the local speciality
- RaleighUS · 83.9 works19×
- MacaoCN · 36.5 works6.8×
Location quotient: how much more of its research is in Color perception and design than the world average.
Where is the best place to study Color perception and design?
Among universities, judged by research, East China University of Science and Technology, Nanjing Forestry University and City University of Macau score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.
One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.
| # | University | Score | Top 10% | Specialisation | Works | Growth |
|---|---|---|---|---|---|---|
| 1 | East China University of Science and Technology China | 64.6 | 28.1% | 11.9× | 40 | +57.9% |
| 2 | Nanjing Forestry University China | 63.2 | 36.3% | 11.5× | 35 | -79.2% |
| 3 | City University of Macau Macau | 61.2 | 21.7% | 16.3× | 17 | — |
| 4 | Qingdao University of Technology China | 59.5 | 46.4% | 10.0× | 11 | -45.1% |
| 5 | Hanyang University South Korea | 58.1 | 36.6% | 8.1× | 22 | -3.6% |
| 6 | Hong Kong Polytechnic University Hong Kong | 52.5 | 30.3% | 4.4× | 26 | +6.6% |
| 7 | North Carolina State University United States | 51.0 | 2.2% | 22.3× | 84 | -17.2% |
| 8 | University of Sussex United Kingdom | 49.6 | 17.1% | 7.8× | 10 | +159.0% |
| 9 | Kookmin University South Korea | 48.4 | 19.5% | 17.1× | 11 | — |
| 10 | Shibaura Institute of Technology Japan | 48.1 | 14.0% | 26.8× | 15 | +50.3% |
Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.
Is Color perception and design research growing?
Output in 2018–2022 was 9% higher than in 2013–2017, peaking in 2024. The fastest-growing topics are Color perception and design.
The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.
Which topics inside it are moving
Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.