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Color perception and design

Color perception and design is a research topic within Social Psychology. Science Explorer counts 38k research works in it since 1950. 9.9% of them reached the world's top 10% most cited for their field and year.

This cluster of papers explores the intersection of color psychology, Kansei engineering, and product design, focusing on how color influences cognitive performance, emotional responses, and user satisfaction. It delves into topics such as color preferences, affective design, and the impact of color on consumer behavior and product appeal.

  • Color Psychology
  • Kansei Engineering
  • Product Design
  • Emotion
  • Affective Design
  • User Satisfaction
  • Consumer Preferences
  • Cognitive Performance
  • Color Harmony
  • Aesthetic Intelligence
Research works
38k
fractional, since 1950
In the world top 10%
3.7k
per year above
Top-10% rate
9.9%
share of its works in the world top 10%
Growth, 2018-21 → 2022-25
+25%
the tick is no change
Largest producer
China
41% of the 10 largest, 2022-now

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