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Researcher · Concordia University · Canada

Michel Laroche

Michel Laroche publishes mostly in Marketing, Sociology and Political Science and Experimental and Cognitive Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Cultural Differences and Values.

World rank
#156,855
of 1,633,909 ranked researchers
Rank in Canada
#5,409
of 38,960
Works
63
Citations
449
Citations per work
7.1

What does Michel Laroche research?

Marketing: 25.0%Sociology and Political Science: 18.8%Experimental and Cognitive Psychology: 6.3%Social Psychology: 6.3%other fields: 43.6%25%top field
Marketing25.0%Sociology and Political Science18.8%Experimental and Cognitive Psychology6.3%Social Psychology6.3%other fields43.6%

Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.

  1. 1Marketing25% of their works
  2. 2Sociology and Political Science19% of their works
  3. 3Experimental and Cognitive Psychology6% of their works
  4. 4Social Psychology6% of their works
  5. 5Organizational Behavior and Human Resource Management5% of their works
  6. 6Tourism, Leisure and Hospitality Management5% of their works

Research topics

Which keywords describe Michel Laroche's research?

The keywords of their largest research topics: Consumer Behavior, Brand Equity, Brand Trust, Electronic Word-of-Mouth, Social Media, Cultural Psychology, Values and Wine Choice.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Consumer Behavior212 topics
  2. Brand Equity171 topic
  3. Brand Trust171 topic
  4. Electronic Word-of-Mouth81 topic
  5. Social Media81 topic
  6. Cultural Psychology51 topic
  7. Values51 topic
  8. Wine Choice41 topic
  9. Wine Tourism41 topic
  10. Customer Satisfaction31 topic
  11. Information Systems31 topic
  12. Metaphor31 topic
  13. Service Quality31 topic
  14. Technology Acceptance Model31 topic
  15. Time31 topic
  16. Bisphosphonates21 topic
  17. Osteonecrosis of the Jaw21 topic

Where does Michel Laroche work?

Michel Laroche's main affiliation in the publication record is Concordia University, Canada.

How many publications and citations does Michel Laroche have?

Science Explorer counts 63 works and 449 citations for Michel Laroche, ranking #156,855 of 1,633,909 researchers worldwide on the composite score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Michel Laroche

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