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Researcher · University of Mannheim · Germany

Christian Homburg

Christian Homburg publishes mostly in Strategy and Management, Management of Technology and Innovation and Marketing, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Customer Service Quality and Loyalty.

ORCID 0000-0002-3584-9181 OpenAlex
World rank
#21,503
of 7,710,434 ranked researchers
Rank in Germany
#1,262
of 364,343
Works
978
Citations
31k
Citations per work
32.1
h-index
87
i10-index 252Top 0.1% in Strategy and Management
Christian Homburg

What does Christian Homburg research?

Christian Homburg's work is mostly in Business, Management and Accounting (74%), Social Sciences (5%).

Social Sciences: 771 works · 78.8% of their workBusiness, Management and Accounting: 725 works · 74.1% of their workStrategy and Management: 336 works · 34.4% of their workManagement of Technology and Innovation: 133 works · 13.6% of their workMarketing: 117 works · 12.0% of their workOrganizational Behavior and Human Resource Management: 111 works · 11.3% of their workManagement Information Systems: 27 works · 2.8% of their workSocial Sciences: 46 works · 4.7% of their workSociology and Political Science: 46 works · 4.7% of their workEverything else: 207 works · 21.2% of their workTHEIR WORKChristian Homburg978works
Social Sciences79%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting72574.1%
    2. Social Sciences464.7%
  2. Everything else20721.2%
  1. 1Strategy and Management34% of their works
  2. 2Management of Technology and Innovation14% of their works
  3. 3Marketing12% of their works
  4. 4Organizational Behavior and Human Resource Management11% of their works
  5. 5Sociology and Political Science5% of their works
  6. 6Management Information Systems3% of their works

Research topics

Which keywords describe Christian Homburg's research?

The keywords of their largest research topics: Information Technology, Value Chains, Customer Experience, E-commerce, Business Models, Digital Transformation, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 20 words, with their numbers
  1. Information Technology5511 topic
  2. Value Chains5511 topic
  3. Customer Experience2962 topics
  4. E-commerce2962 topics
  5. Business Models2551 topic
  6. Digital Transformation2551 topic
  7. Customer Satisfaction1531 topic
  8. Service Quality1531 topic
  9. Consumer Behavior1202 topics
  10. Brand Equity1192 topics
  11. Brand Community791 topic
  12. Brand Trust791 topic
  13. Business Networks601 topic
  14. Coopetition601 topic
  15. Impulse Buying411 topic
  16. Marketing Strategies411 topic
  17. Multichannel Retailing411 topic
  18. Retail Economics411 topic
  19. IMC401 topic
  20. Integrated Marketing Communication401 topic

Where does Christian Homburg work?

Christian Homburg's main affiliation in the publication record is University of Mannheim, Germany.

How many publications and citations does Christian Homburg have?

OpenAlex counts 978 works and 31,437 citations for Christian Homburg, an h-index of 87, ranking #21,503 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Other researchers named Christian Homburg

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