Christian Homburg
Christian Homburg publishes mostly in Strategy and Management, Management of Technology and Innovation and Organizational Behavior and Human Resource Management, on topics such as Corporate Governance and Management, Digital Innovation in Industries and Customer Service Quality and Loyalty.
- World rank
- #18,441 of 1,633,909 ranked researchers
- Rank in Germany
- #1,590 of 86,443
- Works
- 255
- Citations
- 1.1k
- Citations per work
- 4.2
What does Christian Homburg research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Strategy and Management38% of their works
- 2Management of Technology and Innovation18% of their works
- 3Organizational Behavior and Human Resource Management11% of their works
- 4Marketing8% of their works
- 5Sociology and Political Science3% of their works
- 6Management Science and Operations Research2% of their works
Research topics
Which keywords describe Christian Homburg's research?
The keywords of their largest research topics: Information Technology, Value Chains, Digital Transformation, Customer Experience, Artificial Intelligence, Business Models, Customer Satisfaction and Service Quality.
- Impulse Buying
- IMC
- Leadership
- Business Networks
- Brand Trust
- Service Quality
- Business Models
- Customer Experience
- Value Chains
- Information Technology
- Digital Transformation
- Artificial Intelligence
- Customer Satisfaction
- Brand Equity
- Consumer Behavior
- Coopetition
- Organizational Change
- Integrated Marketing Communication
- Multichannel Retailing
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 19 words, with their numbers
- Information Technology821 topic
- Value Chains821 topic
- Digital Transformation512 topics
- Customer Experience482 topics
- Artificial Intelligence441 topic
- Business Models441 topic
- Customer Satisfaction171 topic
- Service Quality171 topic
- Brand Equity142 topics
- Brand Trust81 topic
- Consumer Behavior81 topic
- Business Networks71 topic
- Coopetition71 topic
- Leadership71 topic
- Organizational Change71 topic
- IMC61 topic
- Integrated Marketing Communication61 topic
- Impulse Buying41 topic
- Multichannel Retailing41 topic
Where does Christian Homburg work?
Christian Homburg's main affiliation in the publication record is University of Mannheim, Germany.
How many publications and citations does Christian Homburg have?
Science Explorer counts 255 works and 1,081 citations for Christian Homburg, ranking #18,441 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Other researchers named Christian Homburg
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