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Researcher · UCSI University · Malaysia

Keng‐Boon Ooi

Keng‐Boon Ooi publishes mostly in Sociology and Political Science, Information Systems and Management and Management Information Systems, on topics such as Technology Adoption and User Behaviour, Digital Marketing and Social Media and Quality and Supply Management.

ORCID 0000-0002-3384-1207 OpenAlex
World rank
#220
of 7,710,434 ranked researchers
Rank in Malaysia
#3
of 41,196
Works
262
Citations
27k
Citations per work
104.0
h-index
90
i10-index 196Top 0.1% in Sociology and Political Science
Keng‐Boon Ooi

What does Keng‐Boon Ooi research?

Keng‐Boon Ooi's work is mostly in Business, Management and Accounting (42%), Social Sciences (16%), Decision Sciences (15%).

Social Sciences: 191 works · 73.0% of their workBusiness, Management and Accounting: 110 works · 42.0% of their workManagement Information Systems: 35 works · 13.3% of their workStrategy and Management: 32 works · 12.2% of their workMarketing: 29 works · 11.1% of their workOrganizational Behavior and Human Resource Management: 14 works · 5.4% of their workSocial Sciences: 42 works · 16.1% of their workSociology and Political Science: 42 works · 16.1% of their workDecision Sciences: 39 works · 14.9% of their workInformation Systems and Management: 39 works · 14.9% of their workEverything else: 71 works · 27.0% of their workTHEIR WORKKeng‐Boon Ooi262works
Social Sciences73%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting11042.0%
    2. Social Sciences4216.1%
    3. Decision Sciences3914.9%
  2. Everything else7127.0%
  1. 1Sociology and Political Science16% of their works
  2. 2Information Systems and Management15% of their works
  3. 3Management Information Systems13% of their works
  4. 4Strategy and Management12% of their works
  5. 5Marketing11% of their works
  6. 6Organizational Behavior and Human Resource Management5% of their works

Research topics

Which keywords describe Keng‐Boon Ooi's research?

The keywords of their largest research topics: Information Systems, Technology Acceptance Model, Electronic Word-of-Mouth, Social Media, Lean Manufacturing, Supply Chain Management, Customer Experience and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 16 words, with their numbers
  1. Information Systems1081 topic
  2. Technology Acceptance Model1081 topic
  3. Electronic Word-of-Mouth931 topic
  4. Social Media931 topic
  5. Lean Manufacturing511 topic
  6. Supply Chain Management511 topic
  7. Customer Experience351 topic
  8. Multichannel Retailing351 topic
  9. Customer Satisfaction331 topic
  10. Service Quality331 topic
  11. Dynamic Capabilities231 topic
  12. Knowledge Transfer231 topic
  13. Circular Economy171 topic
  14. Collaborative Consumption171 topic
  15. Sharing Economy171 topic
  16. Sustainable Supply Chain Management171 topic

Where does Keng‐Boon Ooi work?

Keng‐Boon Ooi's main affiliation in the publication record is UCSI University, Malaysia.

How many publications and citations does Keng‐Boon Ooi have?

OpenAlex counts 262 works and 27,243 citations for Keng‐Boon Ooi, an h-index of 90, ranking #220 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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