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Researcher · University of Maryland, College Park · United States

Roland T. Rust

Roland T. Rust publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Customer Service Quality and Loyalty, Consumer Market Behavior and Pricing and Consumer Retail Behavior Studies.

ORCID 0000-0003-2433-7719 OpenAlex
World rank
#11,693
of 7,710,434 ranked researchers
Rank in United States
#4,039
of 1,627,098
Works
229
Citations
37k
Citations per work
162.4
h-index
72
i10-index 133Top 0.2% in Marketing
Roland T. Rust

What does Roland T. Rust research?

Roland T. Rust's work is mostly in Business, Management and Accounting (38%), Social Sciences (12%), Economics, Econometrics and Finance (6%).

Social Sciences: 138 works · 60.3% of their workBusiness, Management and Accounting: 88 works · 38.5% of their workMarketing: 53 works · 23.2% of their workOrganizational Behavior and Human Resource Management: 23 works · 10.2% of their workStrategy and Management: 12 works · 5.1% of their workSocial Sciences: 27 works · 12.0% of their workSociology and Political Science: 27 works · 12.0% of their workEconomics, Econometrics and Finance: 13 works · 5.6% of their workEconomics and Econometrics: 13 works · 5.6% of their workDecision Sciences: 10 works · 4.2% of their workManagement Science and Operations Research: 10 works · 4.2% of their workEverything else: 91 works · 39.7% of their workTHEIR WORKRoland T. Rust229works
Social Sciences60%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting8838.5%
    2. Social Sciences2712.0%
    3. Economics, Econometrics and Finance135.6%
    4. Decision Sciences104.2%
  2. Everything else9139.7%
  1. 1Marketing23% of their works
  2. 2Sociology and Political Science12% of their works
  3. 3Organizational Behavior and Human Resource Management10% of their works
  4. 4Economics and Econometrics6% of their works
  5. 5Strategy and Management5% of their works
  6. 6Management Science and Operations Research4% of their works

Research topics

Which keywords describe Roland T. Rust's research?

The keywords of their largest research topics: Consumer Behavior, Customer Experience, Customer Satisfaction, Service Quality, Marketing Strategies, Retail Economics, Impulse Buying and Multichannel Retailing.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Consumer Behavior592 topics
  2. Customer Experience533 topics
  3. Customer Satisfaction531 topic
  4. Service Quality531 topic
  5. Marketing Strategies371 topic
  6. Retail Economics371 topic
  7. Impulse Buying291 topic
  8. Multichannel Retailing291 topic
  9. Marketing Strategy272 topics
  10. Electronic Word-of-Mouth261 topic
  11. Social Media261 topic
  12. Brand Equity221 topic
  13. Brand Trust221 topic
  14. Co-Creation141 topic
  15. Value Creation141 topic
  16. Churn Prediction131 topic
  17. Customer Equity131 topic
  18. Artificial Intelligence101 topic
  19. Service Robots101 topic

Where does Roland T. Rust work?

Roland T. Rust's main affiliation in the publication record is University of Maryland, College Park, United States.

How many publications and citations does Roland T. Rust have?

OpenAlex counts 229 works and 37,193 citations for Roland T. Rust, an h-index of 72, ranking #11,693 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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