Question 1

What does Roland T. Rust research?

Accepted Answer

Roland T. Rust publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Customer Service Quality and Loyalty, Consumer Market Behavior and Pricing and Consumer Retail Behavior Studies.

Question 2

Which keywords describe Roland T. Rust's research?

Accepted Answer

The keywords of their largest research topics: Consumer Behavior, Customer Experience, Customer Satisfaction, Service Quality, Marketing Strategies, Retail Economics, Impulse Buying and Multichannel Retailing.

Question 3

Where does Roland T. Rust work?

Accepted Answer

Roland T. Rust's main affiliation in the publication record is University of Maryland, College Park, United States.

Question 4

How many publications and citations does Roland T. Rust have?

Accepted Answer

OpenAlex counts 229 works and 37,193 citations for Roland T. Rust, an h-index of 72, ranking #11,693 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Roland T. Rust's h-index high?

Accepted Answer

An h-index of 72 is at or above that of 99.9% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 0.2%.