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Researcher · Swinburne University of Technology · Australia

Weng Marc Lim

Weng Marc Lim publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.

ORCID 0000-0001-7196-1923 OpenAlex
World rank
#43
of 7,710,434 ranked researchers
Rank in Australia
#2
of 140,210
Works
417
Citations
42k
Citations per work
101.1
h-index
80
i10-index 259Top 0.1% in Marketing
Weng Marc Lim

What does Weng Marc Lim research?

Weng Marc Lim's work is mostly in Business, Management and Accounting (31%), Social Sciences (17%), Decision Sciences (5%).

Social Sciences: 221 works · 53.1% of their workBusiness, Management and Accounting: 130 works · 31.2% of their workMarketing: 78 works · 18.8% of their workOrganizational Behavior and Human Resource Management: 28 works · 6.6% of their workStrategy and Management: 24 works · 5.8% of their workSocial Sciences: 70 works · 16.7% of their workSociology and Political Science: 70 works · 16.7% of their workDecision Sciences: 22 works · 5.2% of their workInformation Systems and Management: 22 works · 5.2% of their workEverything else: 183 works · 44.0% of their workPhysical Sciences: 12 works · 2.9% of their workComputer Science: 12 works · 2.9% of their workArtificial Intelligence: 12 works · 2.9% of their workTHEIR WORKWeng Marc Lim417works
Physical Sciences3%Social Sciences53%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting13031.2%
    2. Social Sciences7016.7%
    3. Decision Sciences225.2%
  2. Everything else18344.0%
    1. Computer Science122.9%
  1. 1Marketing19% of their works
  2. 2Sociology and Political Science17% of their works
  3. 3Organizational Behavior and Human Resource Management7% of their works
  4. 4Strategy and Management6% of their works
  5. 5Information Systems and Management5% of their works
  6. 6Artificial Intelligence3% of their works

Research topics

Which keywords describe Weng Marc Lim's research?

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Information Systems, Technology Acceptance Model and Customer Experience.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 18 words, with their numbers
  1. Consumer Behavior1312 topics
  2. Electronic Word-of-Mouth1031 topic
  3. Social Media1031 topic
  4. Brand Equity961 topic
  5. Brand Trust961 topic
  6. Information Systems501 topic
  7. Technology Acceptance Model501 topic
  8. Customer Experience492 topics
  9. Customer Satisfaction411 topic
  10. Service Quality411 topic
  11. Environmental Innovation351 topic
  12. Green Consumption351 topic
  13. Impulse Buying341 topic
  14. Multichannel Retailing341 topic
  15. Destination Image231 topic
  16. Tourist Satisfaction231 topic
  17. Artificial Intelligence151 topic
  18. Service Robots151 topic

Where does Weng Marc Lim work?

Weng Marc Lim's main affiliation in the publication record is Swinburne University of Technology, Australia.

How many publications and citations does Weng Marc Lim have?

OpenAlex counts 417 works and 42,152 citations for Weng Marc Lim, an h-index of 80, ranking #43 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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