Question 1

What does Weng Marc Lim research?

Accepted Answer

Weng Marc Lim publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.

Question 2

Which keywords describe Weng Marc Lim's research?

Accepted Answer

The keywords of their largest research topics: Consumer Behavior, Electronic Word-of-Mouth, Social Media, Brand Equity, Brand Trust, Information Systems, Technology Acceptance Model and Customer Experience.

Question 3

Where does Weng Marc Lim work?

Accepted Answer

Weng Marc Lim's main affiliation in the publication record is Swinburne University of Technology, Australia.

Question 4

How many publications and citations does Weng Marc Lim have?

Accepted Answer

OpenAlex counts 417 works and 42,152 citations for Weng Marc Lim, an h-index of 80, ranking #43 of 7,710,434 researchers worldwide on the quality score.

Question 5

Is Weng Marc Lim's h-index high?

Accepted Answer

An h-index of 80 is at or above that of 99.9% of the 14,178 ranked researchers whose main subfield is Marketing, which is in the top 0.1%.