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Researcher · Columbia University · United States

Bernd H. Schmitt

Bernd H. Schmitt publishes mostly in Marketing, Sociology and Political Science and Social Psychology, on topics such as Consumer Behavior in Brand Consumption and Identification, Digital Marketing and Social Media and Customer Service Quality and Loyalty.

ORCID 0000-0002-5129-0912 OpenAlex
World rank
#33,012
of 7,710,434 ranked researchers
Rank in United States
#12,555
of 1,627,098
Works
183
Citations
23k
Citations per work
127.4
h-index
60
i10-index 99Top 0.4% in Marketing
Bernd H. Schmitt

What does Bernd H. Schmitt research?

Bernd H. Schmitt's work is mostly in Business, Management and Accounting (28%), Psychology (14%), Social Sciences (14%).

Social Sciences: 112 works · 61.2% of their workBusiness, Management and Accounting: 51 works · 28.1% of their workMarketing: 43 works · 23.3% of their workStrategy and Management: 9 works · 4.8% of their workPsychology: 26 works · 14.1% of their workSocial Psychology: 16 works · 8.9% of their workExperimental and Cognitive Psychology: 10 works · 5.2% of their workSocial Sciences: 25 works · 13.8% of their workSociology and Political Science: 25 works · 13.8% of their workArts and Humanities: 10 works · 5.2% of their workLanguage and Linguistics: 10 works · 5.2% of their workEverything else: 71 works · 38.8% of their workTHEIR WORKBernd H. Schmitt183works
Social Sciences61%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting5128.1%
    2. Psychology2614.1%
    3. Social Sciences2513.8%
    4. Arts and Humanities105.2%
  2. Everything else7138.8%
  1. 1Marketing23% of their works
  2. 2Sociology and Political Science14% of their works
  3. 3Social Psychology9% of their works
  4. 4Experimental and Cognitive Psychology5% of their works
  5. 5Language and Linguistics5% of their works
  6. 6Strategy and Management5% of their works

Research topics

Which keywords describe Bernd H. Schmitt's research?

The keywords of their largest research topics: Brand Trust, Consumer Behavior, Electronic Word-of-Mouth, Social Media, Customer Experience, Cultural Psychology, Customer Satisfaction and Service Quality.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 17 words, with their numbers
  1. Brand Trust791 topic
  2. Consumer Behavior791 topic
  3. Electronic Word-of-Mouth371 topic
  4. Social Media371 topic
  5. Customer Experience252 topics
  6. Cultural Psychology181 topic
  7. Customer Satisfaction181 topic
  8. Service Quality181 topic
  9. Values181 topic
  10. Business Models131 topic
  11. Digital Transformation131 topic
  12. Impulse Buying121 topic
  13. Metaphor121 topic
  14. Multichannel Retailing121 topic
  15. Time121 topic
  16. Self-Regulation101 topic
  17. Theory of Planned Behaviour101 topic

Where does Bernd H. Schmitt work?

Bernd H. Schmitt's main affiliation in the publication record is Columbia University, United States.

How many publications and citations does Bernd H. Schmitt have?

OpenAlex counts 183 works and 23,316 citations for Bernd H. Schmitt, an h-index of 60, ranking #33,012 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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