Robert F. Lusch
Robert F. Lusch publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Service and Product Innovation, Customer Service Quality and Loyalty and Consumer Behavior in Brand Consumption and Identification.
- World rank
- #7,235 of 1,633,909 ranked researchers
- Rank in United States
- #3,501 of 358,040
- Works
- 61
- Citations
- 1.2k
- Citations per work
- 19.8
What does Robert F. Lusch research?
Shares of their own output, by the field each of their topics belongs to. The grey slice is everything not listed.
- 1Marketing26% of their works
- 2Strategy and Management13% of their works
- 3Organizational Behavior and Human Resource Management12% of their works
- 4Economics and Econometrics8% of their works
- 5Sociology and Political Science8% of their works
- 6Management of Technology and Innovation5% of their works
Research topics
- Service and Product Innovation
- Customer Service Quality and Loyalty
- Consumer Behavior in Brand Consumption and Identification
- Consumer Market Behavior and Pricing
- Business Strategy and Innovation
- Digital Marketing and Social Media
- Advanced Multi-Objective Optimization Algorithms
- Innovation and Socioeconomic Development
Which keywords describe Robert F. Lusch's research?
The keywords of their largest research topics: Value Creation, Co-Creation, Service Innovation, Consumer Behavior, Customer Satisfaction, Service Quality, Brand Equity and Brand Trust.
- Multiobjective Optimization
- Evolutionary Algorithms
- Social Media
- Marketing Strategies
- Coopetition
- Brand Trust
- Service Quality
- Consumer Behavior
- Co-Creation
- Value Creation
- Service Innovation
- Customer Satisfaction
- Brand Equity
- Business Networks
- Electronic Word-of-Mouth
- Retail Economics
- Emerging Markets
- Frugal Innovation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Value Creation102 topics
- Co-Creation71 topic
- Service Innovation71 topic
- Consumer Behavior62 topics
- Customer Satisfaction51 topic
- Service Quality51 topic
- Brand Equity31 topic
- Brand Trust31 topic
- Business Networks31 topic
- Coopetition31 topic
- Electronic Word-of-Mouth31 topic
- Marketing Strategies31 topic
- Retail Economics31 topic
- Social Media31 topic
- Emerging Markets21 topic
- Evolutionary Algorithms21 topic
- Frugal Innovation21 topic
- Multiobjective Optimization21 topic
Where does Robert F. Lusch work?
Robert F. Lusch's main affiliation in the publication record is University of Arizona, United States.
How many publications and citations does Robert F. Lusch have?
Science Explorer counts 61 works and 1,208 citations for Robert F. Lusch, ranking #7,235 of 1,633,909 researchers worldwide on the composite score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
Papers, co-authors, who cited this work and researchers on the nearest topics are in the interactive view on the map. Is this your page? Request a correction or removal.