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Researcher · University of Arizona · United States

Robert F. Lusch

Robert F. Lusch publishes mostly in Marketing, Strategy and Management and Organizational Behavior and Human Resource Management, on topics such as Service and Product Innovation, Customer Service Quality and Loyalty and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0002-8341-9581 OpenAlex
World rank
#12,756
of 7,710,434 ranked researchers
Rank in United States
#4,441
of 1,627,098
Works
272
Citations
58k
Citations per work
213.8
h-index
75
i10-index 156Top 0.1% in Marketing
Robert F. Lusch

What does Robert F. Lusch research?

Robert F. Lusch's work is mostly in Business, Management and Accounting (64%), Social Sciences (9%).

Social Sciences: 196 works · 72.1% of their workBusiness, Management and Accounting: 173 works · 63.5% of their workMarketing: 70 works · 25.6% of their workStrategy and Management: 41 works · 15.2% of their workOrganizational Behavior and Human Resource Management: 38 works · 13.9% of their workManagement Information Systems: 12 works · 4.4% of their workManagement of Technology and Innovation: 12 works · 4.4% of their workSocial Sciences: 23 works · 8.6% of their workSociology and Political Science: 23 works · 8.6% of their workEverything else: 76 works · 27.9% of their workTHEIR WORKRobert F. Lusch272works
Social Sciences72%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting17363.5%
    2. Social Sciences238.6%
  2. Everything else7627.9%
  1. 1Marketing26% of their works
  2. 2Strategy and Management15% of their works
  3. 3Organizational Behavior and Human Resource Management14% of their works
  4. 4Sociology and Political Science9% of their works
  5. 5Management of Technology and Innovation4% of their works
  6. 6Management Information Systems4% of their works

Research topics

Which keywords describe Robert F. Lusch's research?

The keywords of their largest research topics: Value Creation, Customer Experience, Co-Creation, Service Innovation, Customer Satisfaction, Service Quality, Strategic Alliances and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Value Creation1062 topics
  2. Customer Experience982 topics
  3. Co-Creation801 topic
  4. Service Innovation801 topic
  5. Customer Satisfaction751 topic
  6. Service Quality751 topic
  7. Strategic Alliances552 topics
  8. Brand Trust311 topic
  9. Consumer Behavior311 topic
  10. Dynamic Capabilities291 topic
  11. Knowledge Transfer291 topic
  12. Business Networks261 topic
  13. Coopetition261 topic
  14. Electronic Word-of-Mouth211 topic
  15. Social Media211 topic
  16. Impulse Buying181 topic
  17. Multichannel Retailing181 topic
  18. Emerging Markets151 topic
  19. Frugal Innovation151 topic

Where does Robert F. Lusch work?

Robert F. Lusch's main affiliation in the publication record is University of Arizona, United States.

How many publications and citations does Robert F. Lusch have?

OpenAlex counts 272 works and 58,147 citations for Robert F. Lusch, an h-index of 75, ranking #12,756 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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