Anna S. Mattila
Anna S. Mattila publishes mostly in Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management, on topics such as Consumer Behavior in Brand Consumption and Identification, Customer Service Quality and Loyalty and Consumer Retail Behavior Studies.
- World rank
- #1,823 of 7,710,434 ranked researchers
- Rank in United States
- #706 of 1,627,098
- Works
- 421
- Citations
- 26k
- Citations per work
- 62.3
What does Anna S. Mattila research?
Anna S. Mattila's work is mostly in Business, Management and Accounting (49%), Social Sciences (17%), Psychology (8%).
Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.
The fields and subfields, with their numbers
- Social Sciences31274.0%
- Business, Management and Accounting20749.2%
- Social Sciences7016.6%
- Psychology358.2%
- Everything else10926.0%
- 1Marketing30% of their works
- 2Sociology and Political Science17% of their works
- 3Organizational Behavior and Human Resource Management16% of their works
- 4Social Psychology6% of their works
- 5Strategy and Management2% of their works
- 6Applied Psychology2% of their works
Research topics
- Consumer Behavior in Brand Consumption and Identification
- Customer Service Quality and Loyalty
- Consumer Retail Behavior Studies
- Digital Marketing and Social Media
- Psychology of Social Influence
- Consumer Market Behavior and Pricing
- Environmental Sustainability in Business
- Behavioral Health and Interventions
Which keywords describe Anna S. Mattila's research?
The keywords of their largest research topics: Consumer Behavior, Service Quality, Brand Equity, Brand Trust, Customer Satisfaction, Perceived Value, Customer Experience and Multichannel Retailing.
- Theory of Planned Behaviour
- Green Consumption
- Retail Economics
- Social Norms
- Social Media
- Multichannel Retailing
- Perceived Value
- Brand Trust
- Service Quality
- Consumer Behavior
- Brand Equity
- Customer Satisfaction
- Customer Experience
- Electronic Word-of-Mouth
- Obedience
- Marketing Strategies
- Environmental Innovation
- Self-Regulation
Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.
All 18 words, with their numbers
- Consumer Behavior2413 topics
- Service Quality2172 topics
- Brand Equity1821 topic
- Brand Trust1821 topic
- Customer Satisfaction1711 topic
- Perceived Value1711 topic
- Customer Experience901 topic
- Multichannel Retailing901 topic
- Electronic Word-of-Mouth871 topic
- Social Media871 topic
- Obedience461 topic
- Social Norms461 topic
- Marketing Strategies321 topic
- Retail Economics321 topic
- Environmental Innovation271 topic
- Green Consumption271 topic
- Self-Regulation261 topic
- Theory of Planned Behaviour261 topic
Where does Anna S. Mattila work?
Anna S. Mattila's main affiliation in the publication record is Pennsylvania State University, United States.
How many publications and citations does Anna S. Mattila have?
OpenAlex counts 421 works and 26,231 citations for Anna S. Mattila, an h-index of 86, ranking #1,823 of 7,710,434 researchers worldwide on the quality score.
Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.
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