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Researcher · Hanken School of Economics · Finland

Christian Grönroos

Christian Grönroos publishes mostly in Marketing, Organizational Behavior and Human Resource Management and Strategy and Management, on topics such as Customer Service Quality and Loyalty, Service and Product Innovation and Consumer Behavior in Brand Consumption and Identification.

ORCID 0000-0003-0720-8819 OpenAlex
World rank
#5,042
of 7,710,434 ranked researchers
Rank in Finland
#12
of 37,370
Works
158
Citations
45k
Citations per work
283.3
h-index
67
i10-index 106Top 0.3% in Marketing
Christian Grönroos

What does Christian Grönroos research?

Christian Grönroos's work is mostly in Business, Management and Accounting (83%), Social Sciences (8%).

Social Sciences: 144 works · 91.3% of their workBusiness, Management and Accounting: 132 works · 83.4% of their workMarketing: 58 works · 36.5% of their workOrganizational Behavior and Human Resource Management: 43 works · 27.3% of their workStrategy and Management: 16 works · 10.2% of their workManagement of Technology and Innovation: 8 works · 5.2% of their workManagement Information Systems: 7 works · 4.2% of their workSocial Sciences: 12 works · 7.9% of their workSociology and Political Science: 12 works · 7.9% of their workEverything else: 14 works · 8.7% of their workTHEIR WORKChristianGrönroos158works
Social Sciences91%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting13283.4%
    2. Social Sciences127.9%
  2. Everything else148.7%
  1. 1Marketing36% of their works
  2. 2Organizational Behavior and Human Resource Management27% of their works
  3. 3Strategy and Management10% of their works
  4. 4Sociology and Political Science8% of their works
  5. 5Management of Technology and Innovation5% of their works
  6. 6Management Information Systems4% of their works

Research topics

Which keywords describe Christian Grönroos's research?

The keywords of their largest research topics: Customer Satisfaction, Service Quality, Customer Experience, Value Creation, Co-Creation, Service Innovation, Brand Equity and Brand Trust.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most.

All 19 words, with their numbers
  1. Customer Satisfaction1071 topic
  2. Service Quality1071 topic
  3. Customer Experience912 topics
  4. Value Creation872 topics
  5. Co-Creation761 topic
  6. Service Innovation761 topic
  7. Brand Equity482 topics
  8. Brand Trust351 topic
  9. Consumer Behavior351 topic
  10. Electronic Word-of-Mouth241 topic
  11. Social Media241 topic
  12. Impulse Buying151 topic
  13. Multichannel Retailing151 topic
  14. IMC131 topic
  15. Integrated Marketing Communication131 topic
  16. Business Networks111 topic
  17. Coopetition111 topic
  18. Lean Manufacturing101 topic
  19. Supply Chain Management101 topic

Where does Christian Grönroos work?

Christian Grönroos's main affiliation in the publication record is Hanken School of Economics, Finland.

How many publications and citations does Christian Grönroos have?

OpenAlex counts 158 works and 44,767 citations for Christian Grönroos, an h-index of 67, ranking #5,042 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

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