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Researcher · UCSI University · Malaysia

Eugene Cheng‐Xi Aw

Eugene Cheng‐Xi Aw publishes mostly in Marketing, Sociology and Political Science and Information Systems and Management, on topics such as Digital Marketing and Social Media, Consumer Behavior in Brand Consumption and Identification and Technology Adoption and User Behaviour.

ORCID 0000-0001-6712-1171 OpenAlex
World rank
#7,301
of 7,710,434 ranked researchers
Rank in Malaysia
#23
of 41,196
Works
126
Citations
5.7k
Citations per work
45.4
h-index
41
i10-index 72Top 1.8% in Marketing
Eugene Cheng‐Xi Aw

What does Eugene Cheng‐Xi Aw research?

Eugene Cheng‐Xi Aw's work is mostly in Business, Management and Accounting (33%), Social Sciences (21%), Decision Sciences (8%).

Social Sciences: 79 works · 62.6% of their workBusiness, Management and Accounting: 41 works · 32.9% of their workMarketing: 30 works · 24.1% of their workOrganizational Behavior and Human Resource Management: 7 works · 5.6% of their workStrategy and Management: 4 works · 3.2% of their workSocial Sciences: 27 works · 21.4% of their workSociology and Political Science: 27 works · 21.4% of their workDecision Sciences: 10 works · 8.3% of their workInformation Systems and Management: 10 works · 8.3% of their workEverything else: 38 works · 29.9% of their workPhysical Sciences: 9 works · 7.5% of their workComputer Science: 9 works · 7.5% of their workArtificial Intelligence: 9 works · 7.5% of their workTHEIR WORKEugene Cheng‐XiAw126works
Physical Sciences7%Social Sciences63%

Their six largest subfields, inside their fields and domains; the grey slice is everything else they publish. The interactive view splits every one of their works down to single topics.

The fields and subfields, with their numbers
    1. Business, Management and Accounting4132.9%
    2. Social Sciences2721.4%
    3. Decision Sciences108.3%
  2. Everything else3829.9%
    1. Computer Science97.5%
  1. 1Marketing24% of their works
  2. 2Sociology and Political Science21% of their works
  3. 3Information Systems and Management8% of their works
  4. 4Artificial Intelligence8% of their works
  5. 5Organizational Behavior and Human Resource Management6% of their works
  6. 6Strategy and Management3% of their works

Research topics

Which keywords describe Eugene Cheng‐Xi Aw's research?

The keywords of their largest research topics: Electronic Word-of-Mouth, Social Media, Customer Experience, Consumer Behavior, Brand Equity, Brand Trust, Information Systems and Technology Acceptance Model.

Size is their works in the topics tagged with each word, from their 8 largest topics. Each links to the topic it comes from most. The words come from the keyword list OpenAlex gives each topic, not from the text of the papers, so a word can appear that none of the papers uses.

All 18 words, with their numbers
  1. Electronic Word-of-Mouth651 topic
  2. Social Media651 topic
  3. Customer Experience512 topics
  4. Consumer Behavior482 topics
  5. Brand Equity321 topic
  6. Brand Trust321 topic
  7. Information Systems301 topic
  8. Technology Acceptance Model301 topic
  9. Impulse Buying291 topic
  10. Multichannel Retailing291 topic
  11. Artificial Intelligence221 topic
  12. Service Robots221 topic
  13. Customer Satisfaction201 topic
  14. Service Quality201 topic
  15. Collaborative Consumption161 topic
  16. Sharing Economy161 topic
  17. Narrative Persuasion101 topic
  18. Transportation101 topic

Where does Eugene Cheng‐Xi Aw work?

Eugene Cheng‐Xi Aw's main affiliation in the publication record is UCSI University, Malaysia.

How many publications and citations does Eugene Cheng‐Xi Aw have?

OpenAlex counts 126 works and 5,718 citations for Eugene Cheng‐Xi Aw, an h-index of 41, ranking #7,301 of 7,710,434 researchers worldwide on the quality score.

Ranked on field-normalised citation excellence (50%), output (30%) and citations (20%). Counts come from OpenAlex author records, which occasionally merge different people who share a name or split one person into several.

Papers, co-authors, who cited this work and researchers on the nearest topics have tabs of their own, above. Is this your page? Claim it with your ORCID iD, or request a correction or removal.

Discussion

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