Media Influence and Health
Media Influence and Health is a research topic within Literature and Literary Theory. Science Explorer counts 18k research works in it since 1950. 43.6% of them reached the world's top 10% most cited for their field and year.
This cluster of papers explores the role of narrative in persuasive communication, focusing on concepts such as transportation, identification, emotion, entertainment-education, awe, media enjoyment, health behavior change, parasocial interaction, and empathy. It delves into how narratives can influence beliefs, attitudes, intentions, and behaviors across various domains including health communication, entertainment media, and social influence.
- Narrative Persuasion
- Transportation
- Identification
- Emotion
- Entertainment-Education
- Awe
- Media Enjoyment
- Health Behavior Change
- Parasocial Interaction
- Empathy
- Research works
- 18k fractional, since 1950
- In the world top 10%
- 7.9k per year above
- Top-10% rate
- 43.6% share of its works in the world top 10%
- Growth, 2013–17 → 2018–22
- +61% the tick is no change
Which countries lead Media Influence and Health research?
By volume, the United States and China publish the most (1.3k and 608 works in 2022–2025).
By volume, 2022–2025
- 1 United States 1.3k works
- 2 China 608 works
- 3 United Kingdom 313 works
- 4 Germany 260 works
- 5 Türkiye 260 works
- 6 India 180 works
- 7 Australia 151 works
- 8 Indonesia 136 works
- 9 Canada 133 works
- 10 Spain 127 works
How concentrated that is
The same countries as shares of everything the list above accounts for. A node where two countries do two thirds of the work and one spread evenly across twelve read alike as a ranking and not at all alike here.
Shares of the rows listed above, not of the whole node.
Which institutions lead Media Influence and Health research?
By volume in 2022–2025, University of Amsterdam publishes the most Media Influence and Health research, followed by Pennsylvania State University and University of North Carolina at Chapel Hill.
By volume, 2022–2025
- 1 University of AmsterdamNetherlands 27 works
- 2 Pennsylvania State UniversityUnited States 25 works
- 3 University of North Carolina at Chapel HillUnited States 22 works
- 4 Michigan State UniversityUnited States 21 works
- 5 University of FloridaUnited States 21 works
- 6 University of ViennaAustria 19 works
- 7 The Ohio State UniversityUnited States 18 works
- 8 Nanyang Technological UniversitySingapore 18 works
- 9 Beijing Normal UniversityChina 17 works
- 10 University of WürzburgGermany 15 works
Who are the leading researchers in Media Influence and Health?
The most-cited researchers publishing on Media Influence and Health include Richard E. Petty, Alice H. Eagly and Adrian Furnham.
- 1 Richard E. Petty United States 4.2k citations
- 2 Alice H. Eagly United States 3.3k citations
- 3 Adrian Furnham United Kingdom 3k citations
Ranked by citations received across their whole record, among researchers with at least three works on this topic.
Where is Media Influence and Health research done?
The largest centres of Media Influence and Health research in 2022–2025 are Beijing (China), London (United Kingdom), Shanghai (China) and Seoul (South Korea). Among places with at least 20 works in it, it is an unusually large share of all research in Macao and East Lansing.
Largest cities, 2022–2025
Where it is the local speciality
- MacaoCN · 26.1 works6.5×
- East LansingUS · 21.4 works5.9×
Location quotient: how much more of its research is in Media Influence and Health than the world average.
Where is the best place to study Media Influence and Health?
Among universities, judged by research, University of Würzburg, University of Amsterdam and University of Vienna score highest, combining excellence, specialisation, size, growth and international reach. Research strength is one signal when choosing where to study; it does not measure teaching.
One dot per university in the table below. The upper left is the interesting corner: small places doing unusually strong work.
| # | University | Score | Top 10% | Specialisation | Works | Growth |
|---|---|---|---|---|---|---|
| 1 | University of WürzburgGermany | 83.4 | 73.5% | 13.8× | 15 | +410.7% |
| 2 | University of AmsterdamNetherlands | 78.7 | 65.2% | 10.5× | 27 | +27.9% |
| 3 | University of ViennaAustria | 72.1 | 66.0% | 8.1× | 20 | +97.9% |
| 4 | City University of MacauMacau | 65.6 | 65.6% | 10.9× | 8 | — |
| 5 | University at Buffalo, State University of New YorkUnited States | 60.9 | 72.4% | 6.2× | 12 | +114.5% |
| 6 | Nanyang Technological UniversitySingapore | 59.8 | 53.3% | 4.4× | 18 | +151.4% |
| 7 | Hong Kong Baptist UniversityHong Kong | 59.3 | 39.6% | 12.5× | 12 | +114.4% |
| 8 | Tilburg UniversityNetherlands | 59.2 | 64.9% | 10.5× | 9 | +39.6% |
| 9 | Michigan State UniversityUnited States | 56.1 | 54.9% | 6.0× | 21 | +49.4% |
| 10 | University of GeorgiaUnited States | 56.0 | 69.3% | 5.8× | 13 | +65.2% |
Universities only. Score blends excellence (30%), specialisation (25%), size (20%), growth (15%) and international reach (10%), 2015–2022; growth compares 2010–14 with 2015–19.
Is Media Influence and Health research growing?
Output in 2018–2022 was 61% higher than in 2013–2017, peaking in 2025. The fastest-growing topics are Media Influence and Health.
The same series as a ribbon — one cell per year, darker for more. The line above answers how much; this answers when.
Which topics inside it are moving
Growth and decline on one axis around a shared zero. Two lists side by side hide the thing that matters: whether the growth dwarfs the decline, or the other way round.