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Subfield · Marketing · Italy

Marketing research in Italy

University of Turin ranks first in Italy for Marketing research in 2022–2025 (#30 worldwide), followed by University of Naples Federico II and Sapienza University of Rome.

Italy's world rank
#5
of 56 countries, 2022–2025
Works, 2022–2025
2k
Top-10% rate
36.1%
Ranked institutions
5

Research strength only: this says nothing about teaching, admissions or cost.

What is the best university for Marketing in Italy?

#InstitutionWorld rankScoreTop-10% rateWorks
1University of TurinTurin #3037.143.6%70
2University of Naples Federico IINaples #3136.546.4%64
3Sapienza University of RomeRome #3235.934.3%91
4Politecnico di MilanoMilan #4031.832.7%104
5University of BolognaBologna #5924.637.1%77

Institutions in Italy above the floor of 40 fractional works in Marketing, ordered by their worldwide rank on research quality, 2022–2025.

Who are the top Marketing researchers in Italy?

Stefano Bresciani, Paolo Neirotti and Manlio Del Giudice rank highest among researchers based in Italy.

  1. 1Stefano Bresciani#16,782 worldwide overall752 citations · 9 works
  2. 2Paolo Neirotti#25,041 worldwide overall482 citations · 6 works
  3. 3Manlio Del Giudice#28,207 worldwide overall564 citations · 5 works
  4. 4Anna Corinna Cagliano#35,537 worldwide overall486 citations · 5 works
  5. 5Antonio Ghezzi#39,787 worldwide overall648 citations · 6 works
  6. 6Enzo Rullani#54,845 worldwide overall125 citations · 12 works
  7. 7Roberto Verganti#57,606 worldwide overall344 citations · 8 works
  8. 8Sabino Cassese#63,593 worldwide overall66 citations · 9 works
  9. 9Giuliano Noci#70,882 worldwide overall451 citations · 13 works
  10. 10Michela Addis#87,059 worldwide overall173 citations · 6 works
  11. 11Riccardo Guidotti#92,852 worldwide overall289 citations · 5 works
  12. 12Donatella Busso#93,664 worldwide overall92 citations · 11 works
  13. 13Giovanni Lodi#100,332 worldwide overall206 citations · 5 works
  14. 14Giovanni Azzone#101,212 worldwide overall438 citations · 9 works
  15. 15Alessandro Perego#106,026 worldwide overall250 citations · 5 works

How Italy compares with other countries in Marketing