Customer churn and segmentation

Customer churn and segmentation is a research topic within Marketing. Science Explorer counts 11k research works in it since 1951. 10.0% of them reached the world's top 10% most cited for their field and year.

This cluster of papers focuses on customer equity management and prediction, utilizing data mining, machine learning, and segmentation techniques to understand customer churn, lifetime value, and profitability. It explores the impact of marketing strategies on customer retention and financial performance in various industries, particularly in telecommunications.

• Customer Equity
• Churn Prediction
• Data Mining
• Customer Lifetime Value
• Marketing Strategy
• Segmentation
• Machine Learning
• Telecommunications
• Customer Retention
• Financial Performance